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Social Media Presentation Workshop for Professional Writers

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BARBARA ROZGONYI
BARBARA ROZGONYI

The document discusses using social media marketing to promote professional writing businesses. It recommends developing a social media strategy that establishes an online personality, engages relevant communities, communicates business value, utilizes key social media platforms, and follows a long-term marketing plan. The key takeaway is for writers to position themselves as experts through useful online content and social media connections.

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Social Media Marketing for Professional Writers: Raise Visibility, Make Connections and Build Business By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Why Social Networking? ,[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Our Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Your Biggest Takeaway ,[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Social Media Survey Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Search ,[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Keyword Tool ,[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
New Search Factor: Intent
Benefit: Google Results Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC May 2008 May 2009 September 2009 GOOGLE “ Barbara Rozgonyi” 2120 6540 27,700 “ Wired PR Works” 3770 5280 272,000 Wiredprworks 30,600 “ Barbara Rozgonyi” facebook 4180 8120 “ Barbara Rozgonyi” LinkedIn 8380
Strategy Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Presentation Online ,[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Personality Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Community Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Value Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Outposts Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
 
Social Media Plan ,[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Unique Visitors
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
ComScore March 2009 Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Flickr ,[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Slideshare.net ,[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Video ,[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Blogs – Publishing Online ,[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Communities ,[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Story Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Start ,[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Review ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Your Biggest Takeaway ,[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Questions ,[object Object],[object Object],Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC

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