Do you want to learn more about using video marketing to promote your business? Are you not quite su...

1. New To Video Marketing? Try These Solid Approaches!
Do you want to learn more about using video marketing to promote your business? Are you not quite
sure what it means or how you get started? If so, you may just need a bit more information on the
subject. By reading the following article, you can educate yourself about video marketing.
Do not assume that the salespeople at you company are the ones that will look best in front of the
camera. Find the person in the office that has the best smile and have them be the face of the
company. Nobody has to know that your company spokesperson is janitor or secretary.
Video marketing allows you to stay in better touch with your targeted customer base. You should ask
customers to send you their questions about your products or on topics related to your industry and
answer the best questions in a short weekly video. Free giveaways can be incentive for the
questions.
Remember to be genuine in your videos. If
you make yourself easy to relate to, people
will enjoy watching your videos. Be honest
and real about who you are and what it is
exactly that you are marketing. People will
most likely not want to deal with you if you
seem like you are hiding something.
Use video marketing to allow your customers
to get to know you. You could, for instance,
record a weekly video in which you talk
about your projects and upcoming deals.
Make your video marketing campaign interactive by reserving a segment of your weekly video to
answer questions customers send you.
Try submitting your videos to various video websites. YouTube is very popular and should be used,
but don't forget there are several video hosting sites out there. Sites like Meta Cafe, Vimeo, and
Daily Motion can offer some variety to your campaign. You can add videos to your own website, but
don't go overboard since it can affect your page loading time.
Get others involved in your videos. Whether you are giving a crm magazine nod to a customer or
interested site visitor, or doing an interview with within your niche, you can add some flavor to your
videos. People like to see variety in marketing, which means you need to utilize multiple tools to
build your success.
Videos which are unpredictable work. If you can do something in your video which is surprising and
yet not cheesy or lame, you'll catch your viewer and they'll share the video with family and friends.
Go with cute, shocking or funny and avoid gory or juvenile humor as much as possible.
Videos which are unpredictable work. If you can do something in your video which is surprising and
yet not cheesy or lame, you'll catch your viewer and they'll share the video with family and friends.
Go with cute, shocking or funny and avoid gory or juvenile humor as much as possible.

2. If you can be the first person to discuss a topic, that's the best choice for content. Talk about things
you truly are an expert in and provide tips, which can't be found elsewhere. When people see that
what you're offering isn't found on other sites, they'll consider your site to be the expert in the field.
To launch your business into video marketing, hold a contest! Open it up to the public and display all
of their videos. This will generate a lot of enthusiasm about your business, raise your ranking in
search engines and give you great ideas to use in your video marketing campaign!
Interview a prominent business person and share that video in your video marketing campaign. This
can not only help you build your client list, but can also help the person you interview build their
client list. This type of video marketing can help set you apart as an industry leader.
Great audio and http://www.page1onlinemarketing.com/ video equipment makes for a great video. If
you use old crappy equipment, you'll get an effect you might not expect. That doesn't mean that
effect isn't what you want, so play with the equipment you use until you get the video which matches
the tone you wish it to have.
If you are shy about showing your face, or if you don't
have a spokesperson yet, then try posting Google Search
Stories. The purpose of them is to actually show your
viewers a video of you doing a Google search of your
business, and then showing them your site's best
properties, such as highlights and guest contributions.
This will help your viewers be more knowledgeable about
your business, which will likely lead them to check you
out.
Make sure you are posting videos on a regular, consistent basis. This requires that you put in the
work and actually post numerous videos. Although your videos shouldn't be terrible quality, you
should not worry so much about the quality that you are neglecting to post any videos at all. You
can't expect to have results in your video marketing campaign without many videos.
Hire a professional to handle the lighting. Shooting a video that looks professional can be difficult
without experience. If you want to give your viewers the best impression possible, you should hire
someone to guarantee that. If you cannot afford a professional, you may be able to hire a film
student who can meet your needs.
After you make your video, play it in front of a test audience to get some helpful feedback. The
audience can be your friends or family whose opinions you trust. Sometimes it is not easy to see
things from a consumer's perspective. Feedback from a test audience can help you refine the
delivery of your message to make it more clear.
Keep your videos short. A typical audience will be reluctant to sit for a long time just to to watch a
marketing video. If you have a long message, consider dividing that into multiple parts, with a clear
title label for each video indicating which part it is and how many parts in total.
Take a look at the analytical tool on YouTube. This tool will give you access to detailed information

3. on who viewed your videos and which keywords they typed. This is a good way to get an idea of
whether or not you are reaching out to your target audience.
As was discussed in the beginning of this article, video marketing is one of the best marketing tools
available to business owners. By implementing good video marketing you can dramatically improve
your business. Carefully apply what you've learned from this article to start seeing huge increases in
your bottom line!