Report shifthappens.com 8-31-2010 2

SEO - Search Engine Optimization Report 8/31/2010

Be #1 on Google! We Are!
Wisconsin Search Engine
Top 10 Web Page Optimizer Report Optimization
920-285-7570

Date: 8/31/2010

Recipient: Shift Happens - Motivational Speaker, Keynote
Speaker
Jim Feldman
505 North Lake Shore Drive
CHICAGO IL 60611

Phone: 312-527-9111

This report has been created by Batcave Productions. Visit us on the Web at
www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the
search results on Google, Bing and Yahoo.

Created by SplinternetMarketing.com 1 of 63 www.SplinternetMarketing.com


Report overview
This report helps you to optimize the web page "http://shifthappens.com/" for a high ranking on Google.com for the
search term "Motivational Speaker".

Your web page
http://shifthappens.com/

Title: Motivational Speaker

Description: Jim Feldman is a keynote business and motivational speaker who delivers speeches
with content and humor. He's an speaks on innovation, change management and customer
service.

Your competitors for the search term "Motivational Speaker" on Google.com
1 http://en.wikipedia.org/wiki/Motivational_speaking

Title: Motivational speaking - Wikipedia, the free encyclopedia

Description: [No meta description available.]

2 http://www.ghinsberg.com/

Title: Motivational Speaker - Yossi Ghinsberg

Description: A truly cosmopolitan figure and an eternal nomad Yossi is a professional
motivational keynote speaker who works with business and corporates all over the world.
Yossi is one of the most popular keynote motivational speakers around the world and travels
on a monthly basis to give lecturers all over the globe.

3 http://www.wikihow.com/Become-a-Motivational-Speaker

Title: How to Become a Motivational Speaker - wikiHow

Description: wikiHow article about How to Become a Motivational Speaker.



4 http://www.kevinkellyunlimited.com/

Title: Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker

Description: Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and
sales trainer. As an international Motivational Speaker he has inspired & stirred thousands of
people worldwide.

5 http://premierespeakers.com/

Title: Premiere Motivational Speakers Bureau

Description: Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+
Reviews, we are your Premiere Motivational Speakers Bureau, we can help you find the
perfect motivational speaker, keynote speaker, or professional speaker to make your event a
success. Since 1994.

6 http://www.nsaspeaker.org/

Title: National Speakers Association > Home

Description: National Speakers Association, is the leading professional association for
speakers.

7 http://www.themotivationalspeaker.com/


Description: The Motivational Speaker offers business and personal motivation keynotes,
seminars and products to motivate and inspire greater focus, productivity and results.

8 http://www.villagehero.com/


Description: Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy
inspires confidence in teams and boosts morale in the workplace.



9 http://www.dougdvorak.com/

Title: Doug Dvorak - Professional Motivational Humorous & Keynote Speaker, Funny
Motivational Humor Speaker, Corporate Humorist, Keynote Speakers, Chicago, Illinois

Description: If you’re looking for a Professional Humorous Motivational Speaker with a
powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your
motivational humorous and keynote speaker. Contact us now at 1.847.359.6969!

10 http://www.keynote-speaker-motivational.com/

Title: Keynote Speaker | Motivational Speaker Garrison Wynn

Description: Motivational speaker Garrison Wynn is a keynote speaker known for his
entertaining, customized and research driven keynotes in sales, customer service,
leadership, change management and success. He is a professional speaker based in
Houston, Texas providing keynotes for corporate events and association meetings that are
drop dead funny, motivational and full of research on what the most successful do differently.

Analyzed search terms
1. Motivational Speaker
2. Motivational
3. Speaker

Top 10 Ranking Requirements Score™

62%
The Top 10 Ranking Requirements Score™ of 62% means that the web page shifthappens.com meets only 62% of the
requirements for a top 10 ranking on Google.com for the search term "Motivational Speaker".

Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.



Search engine ranking factors performance
Ranking Factor Importance Factors Factors
Ranking Factors Performance
Passed Failed
Essential (weighted most): 18 6
Very Important: 9 0
Important: 34 2
Moderately Important: 40 1
Slightly Important: 26 0
Total: 127 9

127 ranking factors passed
9 ranking factors failed

Table of contents
1. Report overview 19. Keyword use in same domain link URLs
2. Keyword use in document title 20. Keyword use in outbound link URLs
3. Global link popularity of web site 21. Keyword use in meta description
4. Link texts of inbound links 22. Number of trailing slashes in URL
5. Keyword use in body text 23. HTML validation of web page to W3C standards
6. Age of web site 24. Readability level of web page
7. Keyword use in H1 headline texts 25. Keyword use in meta keywords
8. Keyword use in domain name 26. Keyword use in the first sentence of the body text
9. Keyword use in page URL 27. Keyword use in HTML comments
10. Links from social networks 28. Search engine compatibility
11. Server speed 29. Factors that could prevent your top ranking
12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords
13. Keyword use in IMG ALT attributes 31. Table: Keyword density
14. Top level domain of web site 32. Table: Keyword position
15. Keyword use in bold body text 33. Table: Number of words
16. Number of visitors to the site 34. Table: Number of characters
17. Keyword use in same domain link texts 35. Table: Ranking factors digest
18. Keyword use in outbound link texts



Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Motivational Speaker" in the document title and if it's important for Google.com.

Example: <title>Your web page title</title>

Their contents
Rank Keyword use in document title
1 Motivational speaking - Wikipedia, the free encyclopedia
2 Motivational Speaker - Yossi Ghinsberg
3 How to Become a Motivational Speaker - wikiHow
4 Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker
5 Premiere Motivational Speaker s Bureau
6 National Speaker s Association > Home
7 Motivational Speaker
8 Motivational Speaker
9 Doug Dvorak - Professional Motivational Humorous & Keynote Speaker , Funny Motivational Humor Speaker ,
Corporate Humorist, Keynote Speaker s, Chicago, Illinois
10 Keynote Speaker | Motivational Speaker Garrison Wynn

Your contents
Motivational Speaker

Advice for your document title
Search term: "Motivational Speaker"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 100% 100% OK OK
Search term: "Motivational"
Search term: "Speaker"



Advice for your document title
Keywords "Motivational" or "Speaker"



Global link popularity of web site
Essential
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site
is not as important as the quality of the web pages that link to your site.

All major search engines take the quality and the context of the links into account. Search engines assume that your
web page must offer relevant content if many quality sites link to it.

Number of inbound links according to these search engines (the more the better)
Alexa Google.com Yahoo.com Peak Value
To Your Site: 17 13 54 54
To Site 1: 451,138 64 67 451,138
To Site 2: 87 19 768 768
To Site 3: 10,132 10 54 10,132
To Site 4: 128 0 2,075 2,075
To Site 5: 221 67 26,113 26,113
To Site 6: 518 451 27,136 27,136
To Site 7: 68 0 116 116
To Site 8: 156 0 422 422
To Site 9: 142 19 2,615 2,615
To Site 10: 109 93 2,057 2,057
Range: 17 to 451,138 0 to 451 54 to 27,136 116 to 451,138

Advice for the global link popularity
Summing up all analyzed search engines, there are too few web pages that link to your web site <<
"shifthappens.com". You should increase the number of web pages from different domains that link to your web
site.
Google can find at least as many web pages linking to your page as to the top ranked pages. This meets the basic <
requirements for getting high rankings on Google.



Link texts of inbound links
Essential
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines
consider your site to be important. However, the number of links is not as important as is the relevance of the linking
page and the link text used in linking to your site.

This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do
not reveal all inbound links to your site.

Sample of the web pages that link to your site
Linked Text Linked URL Web Page That Links To Your Site
[empty] http://shifthappens.com/ http://www.colonhealthinfo.com/links/relaxation-
coaching.html
[empty] http://www.shifthappens.com/client-reviews.htm http://www.employeemotivation.com/shift-happe
l ns-thriving-on-change.html
[empty] http://www.shifthappens.com/special.html http://www.employeemotivation.com/shift-happe
ns-thriving-on-change.html
Company Website http://shifthappens.com http://www.fyindout.com/Professional_Speaker
s_Coaches
Home http://www.shifthappens.com/ http://www.employeemotivation.com/shift-happe
ns-thriving-on-change.html
http://www.shifthappen http://www.shifthappens.com http://www.mindtools.com/links/inspirationalspe
s.com akers.html
James Feldman: http://www.shifthappens.com http://www.mindtools.com/links/inspirationalspe
Professional Speaker akers.html
Motivational Speaker
and Keynote Speaker
and Business
Consultant...
My Website http://shifthappens.com http://www.linkedin.com/in/jamesfeldman
My Website http://shifthappens.com http://www.linkedin.com/in/jamesfeldman/fr
Shifthappens http://www.shifthappens.com/ http://www.facebook.com/note.php?note_id=38
9858335312

Advice for the link texts of inbound links
To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term <
"Motivational Speaker" in their link texts. The more links to your web site contain "Motivational Speaker" (or a part
of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search
term.

It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the
same link text, then Google.com might lower your rankings because of unnatural linking patterns.



Advice for the link texts of inbound links

In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
At least 10% of the analyzed inbound link texts contain the search term "Motivational Speaker". This is good. OK
Less than 20% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must <<
increase the number of inbound link texts that contain that search term.



Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.

Your contents
Home About Jim Bio Articles Videos Shift Happens The Lost Decade Video Consulting Photos Other Links Handouts
Keynote Topics Change Management Topics Shift Happens! Thriving On Change Extreme Makeover - You Edition
Creating Your Bucket List Waist Management MPLC Umbrella License Customer Service Topics D-A-T-I-N-G Your
Customer Becoming A Meaningful Memory Provider Attitudes Are Caught Not Taught One Size Does Not Fit All Doctor
Travel's Cure For The Common Trip Innovative Thinking Topics What If Stop The Stupid Stuff 3DThinking Fundraising
Solutions For Meeting Planners Request Info Post Booking Printable Brochure Special Your Budget Clients Client List
Client Reviews Better Change Blog On Target: It's not about price How To Survive the Recession: FREE ebook 5 Shifts to
Deliver Excellent e-Commerce Customer Service At Your Service Creating a "To Be" List It's Time For Innovation Cash
and Courtesy Waist Management Customer Service Stories Create Customer Insistence iWant: iPhone vs. iPad Debate
Between Friends Contact Quick Search Advanced Search Click image to start/stop movie. Shift Happens!
Jim Feldman - Professional Keynote Speaker Shifts Happen all around us. Today there is no shortage of problems
that require new shifts or changes in thinking. It’s time to shift your thinking. It’s time to hire professional keynote
speaker who will deliver content, humor and results. It's time to hire professional speaker Jim Feldman . Keynote and
Motivational Speaker 's Topics: Jim Feldman is an expert business and motivational speaker specializing in Change
Management , Customer Service and Innovative Problem Solving .
As your next keynote speaker, he will educate your audience to approach issues by implementing a new creative way
of thinking. He’ll show your employees how to create Meaningful Memories for clients to provide the best possible
customer service. Jim will show you how to solve problems using existing resources to save your company or
organization time, money and resources. See and Hear Jim Speak... Jim's keynote speaker events are full of content,
humor and interaction with the audience. He is not only entertaining, but also informative.
Check out some video clips. A Business Owner, Speaker and Author Jim’s is not only a speaker, but also a published
author for books , magazines and newspapers all around the country. Check out some of the articles for which he’s
contributed. He was also named "One of the 100 Top Motivators of the Last 100 Years" by Incentive Magazine. Look &
Listen to Clients' Reviews Jim’s been consistently ranked one of the highest rated speakers at conventions and
meetings all over the world. But don’t take our word for it, listen or read what audience members say .
Also Available For Consulting Jim has been a consultant and business owner for over 35 years. He's helped companies
grow through both consulting and speaking . He's provided Clients with: custom and turnkey loyalty and rewards
programs, brand or product launch marketing, cross promotion opportunities, group and incentive travel, creating and
managing sweepstakes and other sales promotion tools, and running and managing entertainment and educational
events. Share | Meeting Planner Request Form Do you need more information to make your decision about booking Jim
as a keynote speaker?
Are you planning an event? Please fill out the info below or call us at (312) 527-9111. And remember - Shift Happens!
First and Last Name * Company Email Address * Phone * Best number to be contacted during business hours Fax What
type of presentation are you looking for? Choose one or more options Keynote Presentation Training Education
Entertainment Other: What date and time is the presentation? If you don't have a date/time, please make a best guess.
What topic would you like to cover? If you don't have a specific topic, that's okay.
® 505 N. Lake Shore Drive, Chicago, IL 60611 Phone: 312-527-9111 Fax: 312-527-1116 Toll Free: 1-888-SHIFTHPNS
© 2009 James Feldman. Shift Happens is a registered trademark owned by James Feldman. Home | About Jim | Keynote
Topics | For Meeting Planners | Clients | Better Change Blog | Contact



Advice for your body text
Number of words: 688 to 1,419 699 OK OK
Number of keywords: 18 to 69 13 Use the keywords "Motivational" or "Speaker" more often, at <<
least 18 times.



Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).

Dates of the domain registration or of the first contents
URL Registration Date
Your Site http://shifthappens.com/ Wednesday, May 15, 1996
1 http://en.wikipedia.org/wiki/Motivational_speaking Saturday, January 13, 2001
2 http://www.ghinsberg.com/ Monday, February 14, 2000
3 http://www.wikihow.com/Become-a-Motivational-Speak Saturday, June 12, 2004
er
4 http://www.kevinkellyunlimited.com/ Friday, February 23, 2001
5 http://premierespeakers.com/ Wednesday, November 20, 1996
6 http://www.nsaspeaker.org/ Wednesday, January 24, 1996 (oldest domain)
7 http://www.themotivationalspeaker.com/ Thursday, August 01, 2002
8 http://www.villagehero.com/ Tuesday, February 08, 2000
9 http://www.dougdvorak.com/ Tuesday, February 03, 2004
10 http://www.keynote-speaker-motivational.com/ Monday, October 29, 2007 (newest domain)
Range Wednesday, January 24, 1996 to Monday, October 29, 2007

Advice for the web site age
Your web site is about 14 years old. This is very good because the older your web site, the better it is for your OK
rankings on Google.com.



Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com, too.

Example: <h1>your very big headline text</h1>

Your contents
No. H1 Heading Text
1.

2. Keynote and Motivational Speaker 's Topics:

Advice for your H1 headline texts



Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra
relevance to search terms within the domain name.

Example: "your-keyword" is the domain name of http://www.your-keyword.com

Their contents
Rank Words In Domain Name URL
1 en wikipedia http://en.wikipedia.org/wiki/Motivational_speaking
2 ghinsberg http://www.ghinsberg.com/
3 wikihow http://www.wikihow.com/Become-a-Motivational-Speaker
4 kevinkellyunlimited http://www.kevinkellyunlimited.com/
5 premierespeakers http://premierespeakers.com/
6 nsaspeaker http://www.nsaspeaker.org/
7 themotivationalspeaker http://www.themotivationalspeaker.com/
8 villagehero http://www.villagehero.com/
9 dougdvorak http://www.dougdvorak.com/
10 keynote speaker motivational http://www.keynote-speaker-motivational.com/

Your contents
shifthappens (Domain name: "shifthappens.com")

Advice for the domain name
The domain name shifthappens.com does not contain the search term "Motivational Speaker". <

If you have a young web site with only a few inbound links, then consider registering a new domain name that
contains the search term "Motivational Speaker".

If you have an established web site with a lot of inbound links, then you must compensate by improving the other
search engine ranking factors.



Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes,
dashes or underscores.

Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm

Their contents
Rank Words In Page URL URL
1 wiki Motivational speaking http://en.wikipedia.org/wiki/Motivational_speaking
2 [no words] http://www.ghinsberg.com/
3 Become a Motivational Speaker http://www.wikihow.com/Become-a-Motivational-Speaker
4 [no words] http://www.kevinkellyunlimited.com/
5 [no words] http://premierespeakers.com/
6 [no words] http://www.nsaspeaker.org/
7 [no words] http://www.themotivationalspeaker.com/
8 [no words] http://www.villagehero.com/
9 [no words] http://www.dougdvorak.com/
10 [no words] http://www.keynote-speaker-motivational.com/

Your contents
[no words] (no page URL because you analyzed your homepage)

Advice for your page URL
Number of keywords: 0 to 1 0 You could use the search term "Motivational Speaker" at least <
once but this is optional.
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term <
"Motivational Speaker" but this is optional.
Number of keywords: 0 to 1 0 You could use the search term "Motivational" at least once but <
this is optional.
"Motivational" but this is optional.



Advice for your page URL
Number of keywords: 0 to 1 0 You could use the search term "Speaker" at least once but this <
is optional.
"Speaker" but this is optional.
Number of keywords: 0 to 2 0 You could use one of the keywords "Motivational" or "Speaker" <
at least once but this is optional.
Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords <
"Motivational" or "Speaker" but this is optional.



Links from social networks
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)

Links from social networks (the more the better)
Del.icio.us Digg Total
To Your Site: 16 0 16
To Site 1: 1,498 15 1,513
To Site 2: 22 n/a 22
To Site 3: 637 n/a 637
To Site 4: 6 n/a 6
To Site 5: 97 n/a 97
To Site 6: 152 0 152
To Site 7: 1 0 1
To Site 8: 3 5 8
To Site 9: 2 n/a 2
To Site 10: 0 n/a 0
Range: 0 to 1,498 0 to 15 0 to 1,513

Advice for the links from social networks
In average, less web pages link to your page than to the top ranked pages on these social networks. The average <<
link popularity of the top ranked pages is 221, the link popularity of your web page is 16. You must increase the
number of web pages that link to your web site on these social networks.



Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).

Server speed results
Average Page Load Time (measured in seconds, the lower the better)
Your 1 2 3 4 5 6 7 8 9 10 Range
Site
n/a 0.99s n/a 2.09s n/a 1.67s 1.00s 0.78s 1.62s n/a n/a 0.78s to
2.09s

Server Speed Relative To Other Servers On The Internet (the faster the better)
Your 1 2 3 4 5 6 7 8 9 10 Range
Site
n/a fast: n/a slow: n/a fast: fast: very fast: fast: n/a n/a slow:
top 25% bottom top 30% top 25% top 15% top 40% bottom
35% 35% to
very fast:
top 15%

Advice for the server speed
The speed of your web site could not be determined. In general, the faster your web site, the better it could be for <
your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting
provider.



Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com, too.

Example: <h3>your big headline text</h3>

Your contents
No. Heading Texts
1. [H2] Quick Search
2. [H5] Click image to start/stop movie.
3. [H2] Shift Happens! Jim Feldman - Professional Keynote Speaker
4. [H2] See and Hear Jim Speak...
5. [H2] A Business Owner, Speaker and Author
6. [H2] Look & Listen to Clients' Reviews
7. [H2] Also Available For Consulting

Advice for your H2-H6 headline texts
this is optional.



Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.

Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">

Your contents
No. Image Alt Attribute Text Image File Name
1. Motivational Speaker and Keynote Speaker Jim http://shifthappens.com/images/blocks/client-quotes-abn
Feldman amro.jpg
2. keynote-quad.jpg /images/keynote-quad.jpg
3. movie-quad2.jpg /images/movie-quad2.jpg
4. clients-quad.jpg /images/clients-quad.jpg
5. innovator-quad.jpg /images/innovator-quad.jpg

Advice for your IMG ALT attributes



Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.

Top level domain results
Your 1 2 3 4 5 6 7 8 9 10
Site
.com .org .com .com .com .com .org .com .com .com .com

Advice for the top level domain of your web site
Your web site URL shifthappens.com contains the often used top level domain .com. This is neither good nor bad OK
for your rankings on Google.com.



Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.

Their contents
Rank Keyword use in bold body text
1 motivational speaker inspirational speaker ^ ^ ^
2 Breathing new perspectives in individuals and organizations worldwide, igniting the human spirit to overcome rising
challenges, maintain naiveté and celebrate life. Motivational Speaker inspirational speaker Laws of the Jungle
keynote speaker Motivational Speaker ...? motivational speaker Download eBrochure Main Navigation Site
Info
3 Evaluate your "special" message . Carve out your niche . Create an outline of your presentation . Contact large,
not-for-profit corporations and professional groups and make it clear you are available Contactspeakers' bureaus
and notify them of your availability You must be willing to work for free to get your name out Write and publish
articles or books in order to establish yourself as an authority in your subject Draw up a written agreeme [and 231
additional characters]
4 Find out why so many have recruited Kevin as a keynote speaker. Engaging: Authentic: Results-driven Ask our
customers Anson Bailey, Principal, Business Development, KPMG, China Joseph W. Jordan, Senior Vice
President - National Sales Organization MetLife, USA Colm Condon, Flextronics Cathal Divilly, Managing Director,
Great Place to Work Institute Ireland MDRT Experience Name: Email: Phone: Comments: Kevin Live!
5 AliveChat
6 Site Map Contact us GSF.org MyNSA.org NSAUniversity.org Speaker Magazine Click here to
subscribe. Membership Information NSA Calendar 9/13/2010 1/12/2011-1/13/11 2/18/2011-2/20/2011 Aspiring
Speaker s and Staff Members Chapters and International Groups Learn From the Best Speaker s in the Industry:
Tapes, CDs, DVDs Members 480.968.2552 480.968.0911
7 1. Control your focus. 2. Have a target. 3. Strengthen your strengths. 1. Schedule a kick-off meeting in the first
quarter of the year. 2. Incorporate coaching. 3. Follow-up quarterly to skyrocket your success. 1
8 Motivational Speaker Motivational Speaker ... — motivational speaker Motivational Speaker
9 Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak CSP EMAIL OR
CALL DOUG DVORAK TODAY @ (847) 359-6969 FOR YOUR FREE MEETING ASSESSMENT FOR YOUR
NEXT EVENT... A $300.00 VALUE! If you’re looking for a Motivational Humorous Speaker with a powerful
message, who is absolutely hilarious and inspirational, then Book Doug Dvorak as your Motivational Humorous
Speaker . Doug Dvorak's unique presentation topics encourag [and 2,385 additional characters]
10 energized entertained educated alive with possibilities His new top-selling book " The Real Truth About Success ,"
published by McGraw Hill, is available in all major bookstores manufacturing entertainment telecommunications
financial services The Real Truth About Success: Making the Most of Difficult Situations: Getting Great Results:
Generations Working Better Together How to Win an Unfair Fight: See additional keynote information and descript
[and 771 additional characters]

Your contents
It’s time to shift your thinking. It’s time to hire professional keynote speaker who will deliver content, humor and results.



Your contents
It's time to hire professional speaker Jim Feldman . Keynote and Motivational Speaker 's Topics: Change
Management , Customer Service Innovative Problem Solving Meaningful Memories See and Hear Jim Speak... Jim's
keynote speaker events are full of content, humor and interaction with the audience. A Business Owner, Speaker and
Author Jim’s is not only a speaker, but also a published author for books , magazines and newspapers all around the
country. "One of the 100 Top Motivators of the Last 100 Years" Jim’s been consistently ranked one of the highest rated
speakers Also Available For Consulting Jim has been a consultant and business owner for over 35 years. Shift
Happens!®

Advice for your bold body text



Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.

Alexa.com Traffic Rank results (the lower the better)
URL Alexa Traffic Rank
Your Site http://shifthappens.com/ Rank #3,109,266
1 http://en.wikipedia.org/wiki/Motivational_speaking Rank #7 (most visitors of the competitors)
2 http://www.ghinsberg.com/ Rank #1,150,566
3 http://www.wikihow.com/Become-a-Motivational-Speak Rank #642
er
4 http://www.kevinkellyunlimited.com/ Rank #1,697,171
5 http://premierespeakers.com/ Rank #214,495
6 http://www.nsaspeaker.org/ Rank #276,125
7 http://www.themotivationalspeaker.com/ Rank #3,919,540 (least visitors of the competitors)
8 http://www.villagehero.com/ Rank #546,250
9 http://www.dougdvorak.com/ Rank #818,085
10 http://www.keynote-speaker-motivational.com/ Rank #1,033,742
Range 7 to 3,919,540
(average rank: #965,662)

Advice for the number of visitors to your site
Your web site shifthappens.com does not appear to attract many visitors because your traffic rank is above <<
#100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your
rankings on Google.com.



Keyword use in same domain link texts
Moderately Important
Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that
point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link
texts into account.

Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact
information".

Your contents
No. Same Domain Link Text Link URL
1. [empty] /
2. Home /
3. About Jim /about-jim-2.html
4. Bio /bio.html
5. Articles /articles.html
6. Videos /videos.html
7. Shift Happens The Lost Decade Video /shift-happens-the-lost-decade-video.html
8. Consulting /consulting.html
9. Photos /photos.html
10. Other Links /other-links.html
11. Handouts /handouts.html
12. Keynote Topics /keynote-topics-2.html
13. Change Management Topics /change-management-topics.html
14. Shift Happens! Thriving On Change /shift-happens-thriving-on-change.html
15. Extreme Makeover - You Edition /extreme-makeover---you-edition.html
16. Creating Your Bucket List /creating-your-bucket-list.html
17. Waist Management /waist-management.html
18. MPLC Umbrella License /mplc-umbrella-license.html
19. Customer Service Topics /customer-service-topics.html
20. D-A-T-I-N-G Your Customer /d-a-t-i-n-g-your-customer.html
21. Becoming A Meaningful Memory Provider /becoming-a-meaningful-memory-provider.html
22. Attitudes Are Caught Not Taught /attitudes-are-caught-not-taught.html
23. One Size Does Not Fit All /one-size-does-not-fit-all.html
24. Doctor Travel's Cure For The Common Trip /doctor-travels-cure-for-the-common-trip.html
25. Innovative Thinking Topics /innovative-thinking-topics.html
26. What If /what-if-2.html
27. Stop The Stupid Stuff /stop-the-stupid-stuff.html



Your contents
28. 3DThinking /3dthinking.html
29. Fundraising Solutions /fundraising-solutions.html
30. For Meeting Planners /for-meeting-planners-2.html
31. Request Info /request-info.html
32. Post Booking /post-booking-.html
33. Printable Brochure /printable-brochure.html
34. Special /special.html
35. Your Budget /your-budget.html
36. Clients /clients-2.html
37. Client List /client-list.html
38. Client Reviews /client-reviews.html
39. Better Change Blog /blogs/better-change-blog.html
40. On Target: It's not about price /blogs/on-target-its-not-about-price.html
41. How To Survive the Recession: FREE ebook /blogs/how-to-survive-the-recession-free-ebook.html
42. 5 Shifts to Deliver Excellent e-Commerce Customer /blogs/5-shifts-to-deliver-excellent-e-commerce-customer-
Service service.html
43. At Your Service /blogs/at-your-service.html
44. Creating a "To Be" List /blogs/creating-a-to-be-list.html
45. It's Time For Innovation /blogs/its-time-for-innovation.html
46. Cash and Courtesy /blogs/cash-and-courtesy.html
47. Waist Management /blogs/waist-management.html
48. Customer Service Stories /blogs/customer-service-stories.html
49. Create Customer Insistence /blogs/create-customer-insistence.html
50. iWant: iPhone vs. iPad Debate Between Friends /blogs/iwant-iphone-vs-ipad-debate-between-friends.html
51. Contact /contact-3.html
52. Advanced Search /search
53. [empty] /client-reviews.html
54. [empty] /keynote-topics-2.html
55. [empty] /videos.html
56. [empty] /client-reviews.html
57. [empty] /bio.html
58. Jim Feldman /about-jim-2.html
59. Change Management /change-management-topics.html
60. Customer Service /customer-service-topics.html
61. Innovative Problem Solving /innovative-thinking-topics.html
62. Meaningful Memories /becoming-a-meaningful-memory-provider.html



Your contents
63. video /videos.html
64. books /books.html
65. magazines and newspapers /articles.html
66. articles /articles.html
67. highest rated speakers /client-reviews.html
68. listen or read what audience members say /client-reviews.html
69. consultant /consulting.html
70. consulting /consulting.html
71. speaking /keynote-topics-2.html
72. Home /
73. About Jim /about-jim-2.html
74. Keynote Topics /keynote-topics-2.html
75. For Meeting Planners /for-meeting-planners-2.html
76. Clients /clients-2.html
77. Better Change Blog /blogs/better-change-blog.html
78. Contact /contact-3.html

Advice for your same domain link texts
this is optional.



Advice for your same domain link texts



Keyword use in outbound link texts
Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags
when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to
search terms in outbound link texts.

Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound link text "About the company".

Your contents
No. Outbound Link Text Link URL
1. "One of the 100 Top Motivators of the Last 100 Years" http://www.chicagospeaker.com/IncentiveMagFeldman2.
pdf
2. Share http://addthis.com/bookmark.php?v=250&username
=shifthappens

Advice for your outbound link texts
this is optional.
is optional.



Keyword use in same domain link URLs
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com.

Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL
"contact.htm".

Your contents
No. Same Domain Link URL Link Text
1. [empty] [/] [empty]
2. [empty] [/] Home
3. about jim 2 [/about-jim-2.html] About Jim
4. bio [/bio.html] Bio
5. articles [/articles.html] Articles
6. videos [/videos.html] Videos
7. shift happens the lost decade video Shift Happens The Lost Decade Video
[/shift-happens-the-lost-decade-video.html]
8. consulting [/consulting.html] Consulting
9. photos [/photos.html] Photos
10. other links [/other-links.html] Other Links
11. handouts [/handouts.html] Handouts
12. keynote topics 2 [/keynote-topics-2.html] Keynote Topics
13. change management topics Change Management Topics
[/change-management-topics.html]
14. shift happens thriving on change Shift Happens! Thriving On Change
[/shift-happens-thriving-on-change.html]
15. extreme makeover you edition Extreme Makeover - You Edition
[/extreme-makeover---you-edition.html]
16. creating your bucket list [/creating-your-bucket-list.html] Creating Your Bucket List
17. waist management [/waist-management.html] Waist Management
18. mplc umbrella license [/mplc-umbrella-license.html] MPLC Umbrella License
19. customer service topics [/customer-service-topics.html] Customer Service Topics
20. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer
21. becoming a meaningful memory provider Becoming A Meaningful Memory Provider
[/becoming-a-meaningful-memory-provider.html]
22. attitudes are caught not taught Attitudes Are Caught Not Taught
[/attitudes-are-caught-not-taught.html]
23. one size does not fit all [/one-size-does-not-fit-all.html] One Size Does Not Fit All



Your contents
24. doctor travels cure for the common trip Doctor Travel's Cure For The Common Trip
[/doctor-travels-cure-for-the-common-trip.html]
25. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics
26. what if 2 [/what-if-2.html] What If
27. stop the stupid stuff [/stop-the-stupid-stuff.html] Stop The Stupid Stuff
28. 3dthinking [/3dthinking.html] 3DThinking
29. fundraising solutions [/fundraising-solutions.html] Fundraising Solutions
30. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners
31. request info [/request-info.html] Request Info
32. post booking [/post-booking-.html] Post Booking
33. printable brochure [/printable-brochure.html] Printable Brochure
34. special [/special.html] Special
35. your budget [/your-budget.html] Your Budget
36. clients 2 [/clients-2.html] Clients
37. client list [/client-list.html] Client List
38. client reviews [/client-reviews.html] Client Reviews
39. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog
40. blogs on target its not about price On Target: It's not about price
[/blogs/on-target-its-not-about-price.html]
41. blogs how to survive the recession free ebook How To Survive the Recession: FREE ebook
[/blogs/how-to-survive-the-recession-free-ebook.html]
42. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer
service Service
[/blogs/5-shifts-to-deliver-excellent-e-commerce-customer
-service.html]
43. blogs at your service [/blogs/at-your-service.html] At Your Service
44. blogs creating a to be list Creating a "To Be" List
[/blogs/creating-a-to-be-list.html]
45. blogs its time for innovation It's Time For Innovation
[/blogs/its-time-for-innovation.html]
46. blogs cash and courtesy [/blogs/cash-and-courtesy.html] Cash and Courtesy
47. blogs waist management Waist Management
[/blogs/waist-management.html]
48. blogs customer service stories Customer Service Stories
[/blogs/customer-service-stories.html]
49. blogs create customer insistence Create Customer Insistence
[/blogs/create-customer-insistence.html]
50. blogs iwant iphone vs ipad debate between friends iWant: iPhone vs. iPad Debate Between Friends
[/blogs/iwant-iphone-vs-ipad-debate-between-friends.html]



Your contents
51. contact 3 [/contact-3.html] Contact
52. search [/search] Advanced Search
53. client reviews [/client-reviews.html] [empty]
54. keynote topics 2 [/keynote-topics-2.html] [empty]
55. videos [/videos.html] [empty]
56. client reviews [/client-reviews.html] [empty]
57. bio [/bio.html] [empty]
58. about jim 2 [/about-jim-2.html] Jim Feldman
59. change management topics Change Management
[/change-management-topics.html]
60. customer service topics [/customer-service-topics.html] Customer Service
61. innovative thinking topics [/innovative-thinking-topics.html] Innovative Problem Solving
62. becoming a meaningful memory provider Meaningful Memories
[/becoming-a-meaningful-memory-provider.html]
63. videos [/videos.html] video
64. books [/books.html] books
65. articles [/articles.html] magazines and newspapers
66. articles [/articles.html] articles
67. client reviews [/client-reviews.html] highest rated speakers
68. client reviews [/client-reviews.html] listen or read what audience members say
69. consulting [/consulting.html] consultant
70. consulting [/consulting.html] consulting
71. keynote topics 2 [/keynote-topics-2.html] speaking
72. [empty] [/] Home
73. about jim 2 [/about-jim-2.html] About Jim
74. keynote topics 2 [/keynote-topics-2.html] Keynote Topics
75. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners
76. clients 2 [/clients-2.html] Clients
77. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog
78. contact 3 [/contact-3.html] Contact

Advice for your same domain link URLs



Advice for your same domain link URLs
this is optional.
is optional.



Keyword use in outbound link URLs
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other
web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound
links

Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL
"www.not-your-site.com/info.htm".

Your contents
No. Outbound Link URL Link Text
1. www chicagospeaker IncentiveMagFeldman2 "One of the 100 Top Motivators of the Last 100 Years"
[http://www.chicagospeaker
.com/IncentiveMagFeldman2.pdf]
2. addthis bookmark v 250 amp username shifthappens Share
[http://addthis.com/bookmark.php?v=250&username
=shifthappens]

Advice for your outbound link URLs
this is optional.
Keyword density: 0% to 9% 10% The keyword density is too high. It should be 9% at maximum. <<
Consider adding more text to lower the keyword density.



Keyword use in meta description
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the
Meta Description tag into account. Some search engines display the text to the user in the search results.

Example: <meta name="description" content="This sentence describes the contents of your web site.">

Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to
make sure that your web site is displayed with an attractive description in the search results.

Their contents
Rank Keyword use in meta description
1 [not used]
2 A truly cosmopolitan figure and an eternal nomad Yossi is a professional motivational keynote speaker who
works with business and corporates all over the world. Yossi is one of the most popular keynote motivational
speakers around the world and travels on a monthly basis to give lecturers all over the globe.
3 wikiHow article about How to Become a Motivational Speaker .
4 Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and sales trainer. As an international
Motivational Speaker he has inspired & stirred thousands of people worldwide.
5 Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+ Reviews, we are your Premiere
Motivational Speaker s Bureau, we can help you find the perfect motivational speaker, keynote speaker, or
professional speaker to make your event a success. Since 1994.
6 National Speaker s Association, is the leading professional association for speakers.
7 The Motivational Speaker offers business and personal motivation keynotes, seminars and products to motivate
and inspire greater focus, productivity and results.
8 Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy inspires confidence in teams
and boosts morale in the workplace.
9 If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious
and inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now
at 1.847.359.6969!
10 Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research
driven keynotes in sales, customer service, leadership, change management and success. He is a professional
speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop
dead funny, motivational and full of research on what the most successful do differently.

Your contents
Jim Feldman is a keynote business and motivational speaker who delivers speeches with content and humor. He's an
speaks on innovation, change management and customer service.



Advice for your meta description



Number of trailing slashes in URL
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think
that the page is important in relation to the other pages.

Number of trailing slashes
Your 1 2 3 4 5 6 7 8 9 10 Range
Site
0 1 0 0 0 0 0 0 0 0 0 0 to 1

Advice for the number of trailing slashes in your web site URL
The URL shifthappens.com does not contain more or less trailing slashes than the top ranked pages. This means OK
that you do not have to change the number of trailing slashes in your URL.



HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change
constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and
what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,
then search engines might not be able to read everything of your web page.

Validation results
Validity
HTML: no errors, valid
http://validator.w3.org/check?uri=http://shifthappens.com/
CSS: no errors, valid
http://jigsaw.w3.org/css-validator/validator?uri=http://shifthappens.com/

Advice regarding the validity of your web site
Both the CSS code and the HTML code of your web page shifthappens.com is valid according to the W3C OK
specifications. This means that Google.com does not have problems reading your web page.



Readability level of web page
Slightly Important
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It
measures the approximate level of education necessary to understand the web page content. Higher scores indicate the
text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not
comparable.

Readability results
Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand)
Your 1 2 3 4 5 6 7 8 9 10 Range
Site
65 42 34 65 34 24 n/a 61 49 34 36 24 to 65

Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text)
Your 1 2 3 4 5 6 7 8 9 10 Range
Site
7 11 13 7 14 16 44 8 11 12 13 7 to 44

Advice for the readability of your web site
The Flesch Reading Ease Score of your web page shifthappens.com is 65. A score of 60 to 80 is considered to be OK
optimal. This means that the text of your web page is easy to comprehend.



Keyword use in meta keywords
Slightly Important
The Meta Keywords tag allows you to define which search terms are important to your web page according to your
opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to
find out if Google.com gives relevance to search terms in the Meta Keywords tag.

Example: <meta name="keywords" content="keyword, another keyword">

Their contents
Rank Keyword use in meta keywords
1 [not used]
2 Motivational Speaker - Yossi Ghinsberg, motivational speaker, inspirational speaker, yossi ghinsberg, Yossi
Ghinsberg
3 WikiHow, Become a Motivational Speaker , wiki, how to articles, how to instructions, DIY, tips, howto, learn,
how do I
4 motivational speaker, entrepreneurial coach, international speaker, motivational speaking, keynote speaker,
motivational speaker ireland, entrepreneurial thinking, motivational training, bestselling author, personal
development speaker, sales motivation, creativity, leadership training
5 Motivational Speaker s, Speaker s Bureau, Speaker s Bureaus, Business Speaker s, Motivational Speaker ,
Speaker Bureau, Business Speaker , christian speakers, christian speaker
6 NSA, Speaker s Association, National Speaker s Association, motivational speakers, speakers, conferences,
planning a meeting, meeting planners, educational association, education for speakers, public speaking,
speeches, learning to give a speech, fear of public speaking, aspiring speakers, business coaches, find a
speaker, expert speakers, experts in speaking, experts, speaker resources, booking speakers, Speaker
magazine, magazine about speakers,
7 Motivational Speaker , Keynote Speaker , Motivation
8 Motivational Speaker - Inspirational speaker - Business Keynote Presenter Rene Godefroy
9 motivational speaker, humorous speaker, motivational humorous speaker, humorous keynote speaker,
motivational keynote speaker, professional motivational speaker, laughter speakers, humorist, humorist
speaker, humor speaker Illinois, funny motivational speaker, laughter therapy, laughter programs, keynote
speakers, corporate keynote speaker, keynote laughter speaker, funny speaker, keynote motivational
business speaker, professional motivational a [and 149 additional characters]
10 Motivational Speaker , keynote speakers, keynote speaker, employee motivation, business speaker,
inspirational speakers, motivation speakers, professional speaker, corporate speaker

Your contents
keynote, motivational speaker, keynote speaker, shift happens, shifthappens, team building speaker, breakout
speaker, change management, keynote topics, meeting planner, speaker, motivational , business, presenter,
consultant, chicago, il, innovative, innovation, change management, change, problem solving, innovate, customer service,
team building, entertainment, funny, comedy, keynote speaker, breakout, breakout speaker, consulting, shift happens,
shifts, changes, books, articles, blogs, meeting planner, keynote topics


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