1. What Extreme Performance Means for Your Business
Jung Ok Nah / Master Principal Consultant
Exadata & Appliance Solution Consulting, Oracle APAC

2. Big Data Gets Bigger
Estimated Growth in Digital Data 2009-2020 5 billion
mobile phones in
use in 2010
35
30
Zettabytes*
30 billion pieces
25 of content shared on
20 Facebook/month
15
10 235 TB of data
5 collected by US
0 Library of Congress
in April 2011
15 out of 17
Data volume is growing 40% per year sectors in the US
have more data
stored per company
Data will grow 44x between 2009 and 2020 than the Library of
Congress
* 1 Zettabyte = 1 billion Terabytes 2
Source: McKinsey Global Institute, Big Data: The next frontier for innovation, competition and productivity, May 2011

3. Business Value of Extreme Performance
Make Better Improve Achieve Fast
Decisions Productivity ROI
• Analyze more data • Foster innovation • Speed time-to-market
• Conduct robust analytics • Streamline processes • Enrich customer loyalty
• Make real-time decisions • Do more with less • Lower IT costs
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4. Oracle Exadata Database Machine
Extreme Performance at the Lowest Cost
Make Better Improve Achieve Fast
Decisions Productivity ROI
Improve Performance by 10x
• Store more data • Deliver continuous • Consolidate on a
• Conduct availability private cloud
in-database analytics • Use Oracle ecosystem • Deploy system quickly
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5. Oracle #1 for Data Warehousing
Worldwide Data Warehouse Management Software Vendor Share
Oracle
IBM
Source: IDC, Worldwide Data Warehouse Platform Software 2010 Vendor Shares, Doc.# 229498, Aug 2011 5

6. Years of Continuous Oracle Innovation
Oracle Exadata Smart Scans
Smart Flash Cache
Oracle Database 11g Hybrid Columnar Compression
InfiniBand support
Quality of Service Management
Server Pools
Oracle Database 10g I/O resource management
Instance caging
Automatic Storage Management
Dynamic Database Services
Real Application Clusters
Database Services Oracle9i Database
CPU Resource Management
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7. Exadata Evolution
Three generations of experience
2008 2009 2010
HP Oracle Database Sun Oracle Database Machine Oracle Exadata Database
Machine (V1) (V2) Machine (X2-2 and X2-8)
Data Warehousing + OLTP (Flash) + 64-core SMP Nodes (X2-8)
+ Hybrid Columnar Compression + 2 TB DRAM (X2-8)
+ Consolidation
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8. Exadata in the Marketplace
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9. Exadata Success Story in Korea Finance sector
For last 6 months
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10. Best Platform for Oracle Database
Oracle Exadata Database Machine
• Database server pool
– Intel-based database servers
– Oracle Linux or Solaris 11
– 10 Gig Ethernet (to data center)
• Storage server pool
– Up to 336 TB disk
– 5 TB flash storage
– Oracle Exadata Storage Software
• InfiniBand network
– 40 Gb/sec InfiniBand
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11. Extreme Performance and Storage Efficiency
Oracle Exadata Software Innovations
• Database pool
– Oracle Database 11g
– Oracle Real Application Clusters
• Storage pool
– Smart Scan
– Hybrid Columnar Compression
– Smart Flash Cache
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12. Improve Performance by 10x
Execute Queries Faster with Exadata Smart Scan
What Were Select sum(sales)
Yesterday’s where salesdate=
Sales? ‘22-Jan-2011’…
Return Sales for
Jan 22 2011
Sum
• Off-load data intensive processing to Exadata Storage Server
• Exadata Storage Server only returns relevant rows and columns
• Wide InfiniBand connections eliminate network bottlenecks
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13. Improve Performance by 10x
Execute Transactions Faster with Exadata Smart Flash Cache
Frequently
Used Data
Infrequently
Used Data
• Automatically cache frequently-accessed ‘hot’ data in flash storage
• Assign the rest to less expensive disk drives
• Avoid trying to cache data that will never be reused
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14. Analyze More Data
Store More Data with Hybrid Columnar Compression
Up to
10X 50X
• Data stored by column and then compressed
• Typical 10X compression ratios for data warehouse tables
• Typical 15- 50X compression ratios for archives
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15. Conduct In-Database Advanced Analytics
Make More Informed Decisions
Oracle OLAP
Analyze and summarize
Oracle Data Mining
Uncover and predict
• Analytics embedded into Oracle Database 11g
• Reduce cost of hardware, management resources
• Improve performance by eliminating data movement
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16. Customer Experience: BNP Paribas
CHALLENGES BENEFITS
• Manage more than 4 billion financial • Cut size of data warehouse from 40 TB to
transactions per day in real time 8TB
• Improve compliance reporting and • Accelerated data loading 6x
application performance • Improved query performance by 30x
• Support data volume growth of 450 GB
• Achieved report throughput that is 17x
per day faster than on the legacy system
• Standardize onto one platform
“Now we are able to put forward certain functionality that we
weren’t able to think of before.”
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17. Oracle Exadata Database Machine
Extreme Performance at the Lowest Cost
Make Better Improve Achieve Fast
Decisions Productivity ROI
Improve Performance by 10x
• Store more data • Deliver continuous • Consolidate on a
• Conduct availability private cloud
in-database analytics • Use Oracle ecosystem • Deploy system quickly
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18. Deliver Continuous Availability
With Oracle Maximum Availability Architecture
Automatic Storage Management Fast Recovery Area
Data Guard
Real Application Clusters Active Data Guard
• Protect from server failure
• Upgrade with zero downtime
• Avoid planned downtime
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19. Use Oracle Ecosystem
• Leverage in-house Oracle DBA expertise
• Run Oracle Database applications unchanged
• Transfer Oracle Database 11g and RAC licenses to Exadata
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20. Customer Experience: Turkcell
CHALLENGES BENEFITS
• Manage 250 TB of data • Cut size of data warehouse to 25 TB
• Accelerate development of 3,000 reports • Consolidated 10 storage racks to one rack
of critical business data • Reduced the mean time to produce
• Support analysis of up to 1.5 billion call reports from 27 minutes to 3 minutes
data records generated daily • Doubled reporting speed from 45% to
• Ensure future scalability and business 90% for all reports
continuity
“With Exadata, analysts from the finance and marketing departments
get the results quickly and can be much more productive. This will
provide us competitive advantages in a highly competitive
telecommunication market.”
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21. Oracle Exadata Database Machine
Extreme Performance at the Lowest Cost
Make Better Improve Achieve Fast
Decisions Productivity ROI
Improve Performance by 10x
• Store more data • Deliver continuous • Consolidate on a
• Conduct availability private cloud
in-database analytics • Use Oracle ecosystem • Deploy system quickly
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22. Consolidate on a Private Cloud
• Consolidate databases
– Large memory enables many databases
to be consolidated
• Improve performance
– OLTP, DW, data mining, batch,
reporting, loading, backups, files in the
database
– Encryption, compression
• Manage mixed workloads
– CPU and I/O resource management
isolates workloads
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23. Deploy System Quickly
• All Database Machines are the same
– Delivered tested and ready-to-run
– Highly optimized
– Highly supportable
– No unique configuration issues
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24. Customer Experience: LinkShare
CHALLENGES BENEFITS
• Manage historical e-commerce data in • Reduced data center floor space and power
consolidated database requirements by 400%
• Support sophisticated dashboard • Cut in half average response time for
functionality for business users customer queries
• Support company’s global expansion plans • Enabled near real-time analysis of
campaign performance
“Our continued investments in resources and technology, including
Oracle Exadata, is providing advertisers and publishers with the
increased performance, usability, and innovation that will help drive
strong revenue growth today and in the future.”
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25. Security Advantage
Comprehensive Protection with Oracle Exadata
• Hardware Accelerated Database Encryption
– 8X faster than software-only encryption
– Secure data at rest on both disk and tape
– Transparent to applications
• Strong Access Controls
– Privileged user and multi-factor controls
– Protect against privileged account misuse
– Transparent to applications
• Monitoring and Reporting
– Streamline compliance reporting
– Monitor SQL and database audit data
– Thwart SQL injection threats
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26. Complete Family of Database Machines
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27. Complete Family of Database Machines
For OLTP, Data Warehousing & Consolidated Workloads
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Copyright © 2011, Oracle Corporation and/or its affiliates

28. Oracle Exadata Storage Expansion Rack
Cost-effective, Scalable Storage for Big Data
• Pre-built storage rack for Oracle Exadata Database Machine
• For applications that need more space but not more compute
– On-disk backups (27 TB/hour)
– Historical or archive data
– File data, LOBs, XML data, documents
– Images, and other large unstructured data
• Available in three configurations
• Full Rack (18 storage servers with 432 TB of disk)
• Half Rack (9 storage servers with 216 TB of disk)
• Quarter Rack (4 storage servers with 96 TB of disk)
• Attractive pricing ( ~ $7,000 per TB)
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29. Extreme Performance For Your Business
• Deliver extreme performance
– OLTP
– Data Warehousing
– Mixed Workloads
• Lower IT costs
– Consolidation
– Better resource utilization
– Minimize deployment cost
• Transform your business
– Make more informed decisions
– Improve productivity
– Achieve fast ROI
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30. For More Information
http://search.oracle.com
oracle exadata
or
www.oracle.com/exadata
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