Video Advocacy Strengths Limitations
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http://videoplan.witness.org | This presentation from the WITNESS curriculum will help participants to: Identify personal experiences and the experiences of WITNESS with effective video advocacy; Reflect on the concept of video advocacy; Recognize and identify strengths and limitations to using video as a tool for human rights advocacy; and Outline the key elements to developing a video advocacy strategy.
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Video Advocacy Strengths Limitations
- 1. Introduction to Video Advocacy WITNESS invites you to use, remix and share this curriculum. All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License. You can also find more video advocacy training materials at www.witness.org.
- 2. How Have You Used Video? Exercise: In small groups, briefly discuss how you have used video for human rights advocacy. Time: 15 minutes (2 minutes each) Need: One volunteer to report-back 12/13/2011 WITNESS.org 2
- 3. Worksheet for Exercise Human Rights Issue Video Advocacy Experience Carlos Women and poverty in Used video as an Ecuador educational tool for an anti-poverty campaign; broadcasted on public television Annabelle Rights of children in Saw effective short video state-run facilities that was screened to policy makers 12/13/2011 WITNESS.org 3
- 4. Summary • There is a lot of experience in the room • Keep sharing your experience and expertise throughout this training – as well as what you’ve seen done successfully 12/13/2011 WITNESS.org 4
- 5. Understanding Video Advocacy Goals: – Learn how WITNESS defines video advocacy – Evaluate the strengths and limitations of video as a tool for human rights documentation and advocacy 12/13/2011 WITNESS.org 5
- 6. For WITNESS, Video Advocacy is: • Using video to help drive changes in human rights policies and practices by communicating with particular audiences • Video as a complement to other advocacy tools • Video made for a reason, not about an issue • Creating a space for action 12/13/2011 WITNESS.org 6
- 7. For WITNESS, Video Advocacy is not: • A substitute for other advocacy tools: reports, mobiles, … • Using video primarily as a publicity, educational or training tool • Just for professional filmmakers or journalists or media experts • Necessarily dependent on strong graphic imagery for impact 12/13/2011 WITNESS.org 7
- 8. Explore: Strengths & Limitations • What are the strengths of using video as a strategy in human rights advocacy? • What are the limitations of video advocacy? 12/13/2011 WITNESS.org 8
- 9. Exercise! • Who: Groups of 3 • What: List individual strengths and limitations of video for human rights advocacy on post-it notes • Time: 10 minutes • Group: Add yours to either the strength or limitations column 12/13/2011 WITNESS.org 9
- 10. Brainstorm Questions • What kind of stories / images does video capture well? • What are the pros and cons of producing a human rights video? • What are the strengths/limitations of creating a video for a human rights campaign? • What about human rights video online? 12/13/2011 WITNESS.org 10
- 11. Strengths and Limitations of Video STRENGTHS LIMITATIONS/SHORTCOMINGS 1) Show or contextualize a violation or its aftermath 1) Depends on access to places and people 2) Put a face on human rights advocacy by telling a 2) Limitations in covering structural personal story issues 3) Compress, contrast and 3) Weak for deep quantitative juxtapose situations analysis and complex procedural issues 4) Use emotional power to communicate to an audience 4) Technological divide still exists and does not change/remove 5) Detail specific cases or issues of representation, and incidents that are emblematic process can be less participatory of patterns during editing 6) Be a democratic and participatory medium 5) Can jeopardize lives 7) Serve as a shield 12/13/2011 WITNESS.org 11
- 12. Summary • Video can be a powerful advocacy tool when integrated and used strategically • Video for a reason, not about something • Evaluate why and how video can be used before filming 12/13/2011 WITNESS.org 12
- 13. Introduction to Video Advocacy WITNESS invites you to use, remix and share this curriculum. All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License. You can also find more video advocacy training materials at www.witness.org.
Editor's Notes
- What Video Advocacy is NOT…An effective tool on its own. Must be part of broader advocacy strategy and other hr methodologies. Video simply as a communications, fundraising or PR tool. Rather an advocacy tool to promote changes in human rights policy or practice.Just for professionals. You can use their help, but the understanding and intent should come from hr activists for use in advocacy as you are rooted in this. Also possibilities of access and long-term understanding of activists.Not just about strong graphic imagery. Most WITNESS partners’ work is testimony-based.Not for every human rights issues. Like all approaches, has strengths and weaknesses.
- Three approaches (time-dependent):Watch ‘Seeing is Believing’ (60 minutes)Watch ‘Rule of Gun in Sugarland’ or other shorter WITNESS video (eg. ‘Against the Tide of History’ or ‘A Duty to Protect’)Do EXERCISE 2With 2-3 people near to you identify and summarize on post-its, 2-5 strengths or shortcomings of using video in human rights advocacyYou have five minutes, and then we will post them on the board group by group, and discuss them. Seeing is Believing Introduction Notes (Use ‘Seeing is Believing’ analysis sheet if necessary)Watch ‘Seeing is Believing’Film made by a television production company; by Canadian filmmakers who explore the use of video and other technologies in HR and social change.Should give a sense of the possibility and international scope of action and we will use as starting point for a discussion on the strengths and limitations of video as an advocacy mediumaKeep in mind that this documentary talks mostly about the impact of loose/found footage and the work of individual activists, not so much about personal testimony and videos for advocacy by organizations. Take notes as you are watching on how you think this highlights strengths and limitations of video.Use SIB analysis sheet Rule of Gun in SugarlandIntroduce explaining context (NB audio can be hard to appear so best to explain context of Mindanao and indigenous land claims)