22. Mobile advertisement service management Digital entertainment is expected to grow to over 45 Bn€ worldwide in 2012, from 30 Bn€ in 2007 Mobile Marketing is expected to grow to over 19 Bn€ worldwide in 2013, from just 1,5 Bn€ in 2007 Source: Juniper Research, Informa Telecoms; ZenithOptimedia
23. HistoryFast track business development history 2008 Consolidation of worldwide presence and new business Global launch of Mobile Marketing Agency: MKTM New offices in SaudiArabia, Mexico, Peru andNicaragua.. as well as emerging African countries: Angola and Argelia. 2002 White Brand content provider for European Telco 2005 Launched B2C based model New offices in Colombia and Argentina 2006 Further expansion and global launch of B2C models New offices in Chile, Bolivia, Paraguay and Turkey 2007 Global footprint and initial launch of new businesses mainly focused on the mobile marketing business New offices in Dubai, Kazakhstan, Mozambique, South Africa, and high opportunity countries, with BrazilandChina 2003 Creation of a distribution platform Leader in direct distribution of downl. content 2004 Beginning of international expansion Launch operation in Latin America (Colombia) B2O B2B B2C B2A Meteoric growth in only 7 years
24. HistoryHigh achievements as shown by the relevant operational indicators Countries Operators Offices Employees Stable and sustainable growth
25. Geographical footprintA truly global footprint Europe2 offices 81 operators Asia5 offices 29 operators America9offices 76 operators Africa4 offices 8 operators Local Offices OceaniaNo offices 6 operators Operating Countries HQ Great opportunities for continued geographic growth exist
34. Multinational and multifaceted with track record of driving growth and innovation in European, Asian and American markets
35. Advisory board across diverse industry segments add another dimension to TIMw.e’s strategyTIM.w.e is in a unique position – global footprint and scale, yet self owned TIM w.e. culture Entrepre-neurial Flexible Commercial minded Recognize talent Innovative * World top MBA’s: Harvard, Darden, Chicago
42. Strategy overview Integration of core businesses (I/III) Marketing Expertise Direct Consumer Marketing ITV Mobile Marketing Strategies & Creativity Digital Entertainment Mobile marketing & Media Multimedia interactive intelligence company Corporate Services Customer Acquisition Telecom Marketing Intelligence Profiling Mobile Media
43. Strategy overview Integration of core businesses (II/III) Digital Entertainment Direct Consumer Marketing Telecom Marketing Intelligence Interactive TV Corporate Services
44. Strategy overview Integration of core businesses (III/III) Mobile Marketing & Media Mobile Marketing Strategies & Creativity Customer Acquisition Profiling Mobile Media Wap banners Text Ad Sponsorship portal
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48. In five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketingIphone generates 10xs more clicks on internet than other mobile phones and 15xs more at google According to Airtel CMO, “in 3 years mobile marketing will represent 5 to 10% of total marketing in India” Source: ABI Research Source: Informa Telecoms; ZenithOptimedia
49. Contacts: Ricardo Dias Marques E-mail:ricardo.marques@timwe.com Phone: +351 937511242 Fax: +351 212 487 899 Website: www.timwe.com Address: Av. Infante Santo, 2H - 3rd floor 1350-178 Lisbon Portugal