Presentation delivered to Calgary chapter of Canadian Marketing Association as part of the Social Media Super Panel on March 30th, 2011 at the Fairmont Palliser.

1. Social Media Super Panel March 30 th , 2011

2. Everyone eats…

3. Most can Follow Recipes

7. 2 3 4 5 1 Listening

8. Content 3 4 5 1 2

9. Technology 2 4 5 1 3

10. Measurement 2 3 5 1 4

11. Risk Management 2 3 4 1 5

12. Stage 1: Listening

15. Listening Options Paid Services Homebrew www.sysomos.com www.radian6.com

16. Stage 2: Content

19. Stage 3: Technology

21. Stage 4: Measurement

22. Measurement Measurement is like Martinis: “ One is alright, Two is too many, Three is not enough.” James Thurber

25. Stage 5: Managing Risk

28. Low Production Cost

29. Labour Intensive