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Introduction to Brand Management
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Elements?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Criteria for choosing Brand Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Criteria for choosing Brand Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Easily Recognized Easily Recalled
Meaningful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Descriptive Persuasive
Likability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fun and Interesting Rich Visual and Verbal imagery Aesthetically pleasing
Transferability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adaptability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Criteria for choosing Brand Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Naming the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Naming the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Linguistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logo Symbols ,[object Object],[object Object],[object Object],[object Object]
Characters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Slogans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Intro To Brand Mgt