2. Baby Grande Records
Baby Grande Records is a record label, which focuses on underground rappers. It is also
well known for being a modern up to date company, which supports artists with a unique
style. The company was founded in 2001 and since then has focused on Hip-Hop, Indie
Rock, EDM and everything in between. Baby Grande Records, has published over 3000
albums, music videos and online content.
This company would be very suitable, as my magazine could be part of an expansion
program of the business, making it horizontally and vertically integrated.
As the company is very modern, the marketing campaign for the product would be very
much online. Using web 2.0 as a free alternative to advertise for my magazine, would be
the most effective way of gaining consumer awareness. The institution could use a lot of
below the line marketing, to minimize costs for the product, and maximize sales.
Especially with the target audience being under the age of forty, almost every person in
this range owns a converged device, which allows them to use the internet wherever they
are. Also seeing as the label often covers very niche genre, my magazine which portrays
niche artists, which dislike the sort of mainstream hip- hop would suit the company very
well.
This shows that using Web 2.0 to market my product would be the most effective way to
have an impact on the potential consumers.
As my magazine also supports the same kind of music style, as well as supporting
underground rappers, the company could use synerged marketing. This would enable the
music from the label to advertise the magazine, and vise versa, so that the magazine
advertises for the record label.
3. Other Possible Institutions
The Bauer Media Group is a company which publishes magazines that vary from housing
magazines, to car and fitness magazines. This company could also be very suitable for my
product, as they don’t yet publish a music magazine which specializes in rap and hip-hop.
Inerscope Records is a record label which represents some of the most famous rappers in
the world. The company is huge, and seems to be very successful, which would make it a
great opportunity for my magazine to be published by the company. Like Baby Grande
records, I believe that it would be a good idea for big labels to bring out a magazine as well,
which can visually represent the kind of music which the record label supports.
Still I believe that Baby Grande Record would be the best institution to publish my
magazine, due to their great reputation, and the fact that my magazine is very closely
aligned with the music style of the label.
