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Screencast i ng and Podcast i ng   ,[object Object],Lei Wang October 24, 2008 Wallingford, CT
Outline ,[object Object],[object Object],[object Object],[object Object]
Why this project?
User community
User community
“ We wanted to go to your classes, but we’re kinda stuck here.”
The new digital library environment
Electronic resource expenditure at Yale Medical Library
Electronic resource expenditure at Yale Medical Library
Gate counts at Yale Medical Library
In-library patrons
In-library patrons
A new generation of users
A new generation of users
Why this project? ,[object Object],[object Object],[object Object]
Project overview
[object Object],[object Object],[object Object],What we did
Demo
Cost
Budget Constraints
Media production software Camtasia Studio Audacity Quicktime Pro
Media file and feed hosting services Libsyn Blogger Feedburner
Statistics services Libsyn Feedburner
Hardware Microphone and accessories
$500
Staff time
1 hour per minute of video
Cost ,[object Object],[object Object]
Cost-effectiveness
What are we trying to measure? ,[object Object],[object Object],[object Object]
Two kinds of usage data ,[object Object],[object Object]
Download statistics from Libsyn for mov / m4v files
Download statistics from Statcounter for swf files
47,275 downloads!
Subscriber statistics from Feedburner
Subscriber statistics from Feedburner
Subscriber statistics from Feedburner
Subscriber downloads VS. non-subscriber downloads
Total video downloads VS. reference & education activities
Campus IPs VS non-campus IPs
Video downloads from campus IPs VS. reference & education activities
Video production hours VS. instructor hours
Cost-effectiveness ,[object Object]
Tips and tricks
Content is  king.
Plan   well.
Length  matters.
“ I shall be so brief that I have already finished.” -- Salvador Dalí
Recommendations ,[object Object],[object Object],[object Object]
Size  matters. Tips and tricks
Screen resolution statistics from Google Analytics
Recommendations ,[object Object],[object Object],[object Object]
Nobody likes to be  lectured to.
“ This tutorial demonstrates the subject heading search function of the Orbis catalog ...” “ In this tutorial, I am going to show you how to find a book in the library by subject ...”
Recommendation ,[object Object],[object Object]
Audio quality matters.
Recommendations ,[object Object],[object Object],[object Object]
File size or  video quality?
Connection speed statistics from Google Analytics
Recommendations ,[object Object],[object Object],[object Object]
Tips and tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object]
Happy screencasting and podcasting!

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Screencasting and Podcasting: Experience of the Yale Medical Library