- Massive is a leading in-game advertising network established in 2002 with over 110 game titles and 824 ad campaigns from 223 clients. - Video games have become a major entertainment medium, surpassing the film industry in revenue. The audience is primarily males aged 13-34 with above average incomes. - Dynamic in-game advertising allows ads to be customized by game, language, location, and updated in real-time, providing interactivity and engagement that increases advertising effectiveness.