Self-serving bias is the tendency for people to attribute their successes to internal factors like ability, but blame failures on external factors beyond their control. The document provides examples of how the author exhibits self-serving bias, such as taking credit for getting an A in physics due to hard work, but blaming a biology exam for being too hard when they failed. Comparing oneself favorably to others and having an unrealistic optimism about one's future are also discussed as types of self-serving bias the author has recognized in themselves.