Slides from Google's "Future of Classifieds" symposium. WorkDigital presented their TwitterJobSearch.com Ap and talked about future of social media and classified advertising. Meeting was at Google's London HQ on 22 May 2009

1. WorkDigital Ltd
Bill Fischer & Howard Lee
bill@twitterjobsearch.com
@williamfischer

2. What We Do
• Index World’s Online Classified Advertising
• Make Sense of It
• Create Compelling Products

3. The Opportunity
Global Recruitment is a £48 Billion Global Op
By 2011 we anticipate that £500mm will be spent on online recruitment
advertising in the UK and that this creates a
£6 billion UK search market opportunity.
12%
10% Automotive
Travel
48% Property
6% Recruitment
All Other
24%

4. Consolidation or Fragmentation 1996 -
UK Value Chain Analysis
Corporate Sites
5%
Job Boards
4%
Companies Search Labour Pool
2.2 M 27 M
Publications
offline/online
91%
Recruiters

5. Consolidation or Fragmentation 2006
Corporate Sites
12%
Job Boards
10%
Companies Search Labour Pool
2.2 M 30 M
Publications
offline/online
75%
Recruiters
Social Networks
3%

6. Consolidation or Fragmentation 2011
Corporate Sites
15%
Job Boards
35%
Companies Search Labour Pool
2.56 M 30 M
Publications
offline/online
40%
Recruiters
Social Networks
10%

7. The Challenge
Evaluate/Index 1.5 Billion Pages
15,000,000 Records
10 Results

8. A £10 Billion Opportunity from This?

9. The Hockey Stick

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20. WorkDigital Ltd
Bill Fischer & Howard Lee
Bill@twitterjobsearch.com