Noordwijk Ip Presentation

Intellectual Property Management & Strategies for Market Success William N. Hulsey III Principal, HULSEY IP Intellectual Property Lawyers, P.C. Senior Research Fellow IC 2 Institute University of Texas, Austin June 26, 2008

www.HulseyIPLaw.com Click here

Bill Hulsey’s Legal Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Software in the Context of Intellectual Property(IP) Management ,[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Intellectual Property Assets Know How Trade Secrets Patents Copyrights Trademarks Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line Most Companies Know How to Spend Money on IP Know How Trade Secrets Patents Copyrights Trademarks Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line IP Licensing Companies Seek to Convert IP to $$ Know How Trade Secrets Patents Copyrights Trademarks Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line But, the Most Successful & Lasting Companies Do Both! Know How Trade Secrets Patents Copyrights Trademarks Intellectual Property Management & Strategies

Software in the Context of Intellectual Property(IP) Management ,[object Object],[object Object],Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],Intellectual Property Management & Strategies

Issue #1: The U.S. Population is <5% of A Technologically Evolving Global Marketplace With a U.S. population barely exceeding 300 million in a world of over 6.6 billion people, we represent 4.55% of the global population. China, India, Japan, Australia, and Europe all are striving to harmonize laws, procedures, and practices regarding IP. But, there is much to be done. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response: With intellectual property assets, think internationally from the beginning. Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],Intellectual Property Management & Strategies

Issue #2: International Patent Filings Surpassing Records with Significant Growth from Northeast Asia The World Intellectual Property Organization (WIPO) administers the Patent Cooperation Treaty (PCT), the cornerstone of the international patent system. Since it began in 1978, PCT use has seen continuous growth with a record 145,300 applications being filed in 2006, and 156,100 applications in 2007. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response: Consider the PCT filing system & expect to deal with Asian Patents even when only selling your products and services in the U.S. 10 Intellectual Property Issues Affecting Your 2008 Bottom Line Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],10 Intellectual Property Issues Affecting Your 2008 Bottom Line Intellectual Property Management & Strategies

Issue #3: Trademark Filings Becoming More Faster, Better, & More Ubiquitous The World Intellectual Property Organization (WIPO) recorded the 900,000th international trademark registration in 2006 under the Madrid system. The 1,000,000th registration is expected in the course of 2009. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response: Trademarks, too, need to be considered from the international viewpoint . . . Even before you enter foreign markets. 10 Intellectual Property Issues Affecting Your 2008 Bottom Line Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Issue #4: Stronger IP Portfolios Yield Higher Technology Company Valuations The data is becoming ever more clear in demonstrating that companies focusing on creating, protecting, and commercializing intellectual property (IP) are likely to see corresponding increases in stock and equity valuations. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response: Think and act on the connections between IP and profitability . . . There are connections that can be managed to achieve greater company valuations. Intellectual Property Management & Strategies

Issue #5: IP Valuations Becoming More Analytical, Reliable, and Bankable The link between IP valuation and the financial results companies that achieve and report brings these legal and accounting mandates into the realm of corporate governance and compliance. So, reviewing IP creation & protection, and commercialization management should be a top priority . U.S. Laws Forcing IP Valuations & Reporting Sarbanes-Oxley: Public companies must provide enhanced disclosure in filings SEC of matters that materially affect, or are likely to have a material impact on, its business and financial performance. SFAS 141: All business combinations must now be accounted for using the purchase method, based on the values of the assets exchanged. SFAS 142: Goodwill and indefinite-lived intangibles are no longer amortized. Additionally, goodwill and other intangibles (including, IP) must now be tested annually for asset impairment, at the reporting unit level, and on an interim basis, if an adverse triggering event takes place. Response: If you haven’t valued your IP, consider doing it. If you’ve done it, make sure you consider how IP values may change from business actions. Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Issue #6: Patent Auctions Providing New IP New Commercialization Pathways ,[object Object],[object Object],[object Object],[object Object],[object Object],Ocean Tomo, for example, provides a multi-lot, live auction forum for open and public exchange of IP. Auction brings a sense of urgency and closure to IP transactions for IP liquidity and transparency where none has historically existed. Response: Learn about the IP auction houses, look at your and others patent portfolios. There may be assets worthy of auctioning and generating $$. Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Issue #7: Intellectual Property Breaches Continue to Plague Companies Reconnex published a 2007 survey of over 500 companies on the importance of protecting IP. Found that 1/3 of the companieses surveyed had lost sensitive data in the last 12 months, while another 11% were unsure. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response: Treat your IP as some of your most valuable assets. Protect them, limit access to them, and prevent their unnecessary release or exposure. Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Issue #8: U.S. International Trade Commission Offering A Powerful IP Rights Enforcement Tool The ITC’s limited focus and comparatively rapid processing makes using a Section 337 proceeding a highly attractive alternative for preventing knock-offs from entering the U.S. market. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response: Learn about and consider the use of ITC proceedings to avoid costs and delays of even the fastest patent lawsuits. Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Issue #9: Open Patent Alliances Working to Reduce Lawsuit Risks Leading companies are embracing open source hardware and software foundations. Still, these same companies are establishing ever-stronger software patent portfolios, involving both proprietary and open source assets. ,[object Object],[object Object],[object Object],[object Object],[object Object],Response: Consider the benefits from invention/patent alliances. These are the way of the future in the development and use of IP rights. Intellectual Property Management & Strategies

10 Intellectual Property Issues Affecting Your 2008 Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Issue #10: Patent Reform Promising to Happen & Change U.S. IP Law & Business Fundamental and unprecedented changes in U.S. patent law pass the U.S. House of Representatives failed to reach a vote in the U.S. Senate. Sweeping changes to U.S. patent law may still occur in the near future. There are simply too many voices clamoring for change. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response: Expect your patent counsel to act as though many of the objects of patent reform are likely to be achieved at some point in the future. Intellectual Property Management & Strategies

Ideas Supporting Better, Faster & Cheaper International Patenting ,[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Ideas Supporting Better, Faster & Cheaper International Patenting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intellectual Property Management & Strategies

Summary Of EPO Fee Changes In Addition To Application Fees Excess claim fees Excess page fees Designation fees Sub-total Renewal fees GRAND TOTAL Currently Example 1 900 0 560 1460 16315 17775 Example 2 2250 715 560 3525 16315 19840 From 1 April 2008 Example 1 3000 0 595 3595 20650 24245 Example 2 9000 780 595 10375 20650 31025 From 1 April 2009 Example 1 3000 0 500 3500 20650 24150 Example 2 12000 780 500 13280 20650 33930

€ 1200 € 2500 € 8000 € 2000 € 2000 € 2300 Total Expenditure for Pending European Patent Office Application with Deferral of Fees up to 30 Months after Priority Date: € 18,000

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Noordwijk Ip Presentation

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