2. 2
About me
Head of Digital at IAS B2B Marketing (project lead – BOSS)
Involved with Web marketing since 1996
Social media junkie:
Blog (http://marckeating.posterous.com/)
Twitter (http://twitter.com/MarcKeating)
Flickr (http://www.flickr.com/people/keatster/)
LinkedIn (http://uk.linkedin.com/in/marckeating)
YouTube (http://www.youtube.com/user/marckeating)
6. Refurbishment
Refurbishment projects are too small to be listed within Glenigan
No sales and marketing database (property owners, landlords,
property management companies)
No awareness in the market for Refurbishment
7. 7
We would like some ads please
Property owners,
landlords, property
management companies
Architects Contractors Property developers
11. 11
Contact strategy
SMPR
News
room
Web TV, Podcasts, FAQ’s, Ask the expert, Samples,
3D examples, Downloads, Brochures
Corus
Colors
group
MD profile
property
groups
LinkedIn strategyTwitter strategySlideshare strategyYouTube strategy
Staff
profiles
Target
customers
SMPR
Press targets
and social media cloud
http://www.beatthewolf.com
Property
targets
Comment tracking
on key journalsCorus Colors Web site
SEO
PPC
Trade
ads
E-mail
Wordpress Blog
Text ads
LinkedIn
Architects and main
contractors only
Architects and main
contractors only
14. 14
Campaign site
View by business goal
Segmented entry points
Integration of social streams including
Twitter, Blogs and YouTube video
150+ pages of content
Targeted user journeys
3,538 - Visits
8,906 – Page views
Business Development Plan for Munier-BBN - Next Steps - English Version
20. 20Business Development Plan for Munier-BBN - Next Steps - English Version
Twitter
82 tweets posted over course of
campaign
425 click throughs
5 clicks per tweet - CTR of 4%
Received 2 twitter listings
123 followers on twitter (Building
surveyors, architects, contractors,
property developers, property advisors,
HSE, asbestos organisations, building
media, journalists)
Following 97 people on twitter
23. 23
Blog
9 blogs produced
620 blog views
64 click throughs (10% click thru rate)
‘Flat roof’ blog most read
24. 24
LinkedIn
4 LinkedIn profiles created
‘Corus Refurbishment Group’ created
Joined 16 key groups
Started 64 discussions across LinkedIn
Received a total of 27 comments across
8 groups
Engagement of 42%
33. 33
Key learning's
Content is key and can also be the biggest barrier
The client has to get internal buy in and build a support team
Have a plan for dealing with comments (positive and negative)
Don’t expect results overnight
Don’t let the bonfire go out!