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SELLBOX.COM
Why Barry Diller, Google and NBC Are
Investing in eBooks
A Presentation to the San Diego
Entertainment & Sports Lawyers
SELLBOX.COM
Three words:
marketing, revenue, deal-flow
SELLBOX.COM
What is an eBook?
PDF eBook (Kindle/EPUB)
Is reader software free? Yes Yes
Can be given away free Yes Yes
Easy to sell on your website? Yes Yes
Easy to sell in eBookstores? No Yes
Read it on any device?
Very difficult on
small screens
Adapts to any screen
size
SELLBOX.COM
What do you need in order to read an
eBook?
…or software.
A device… 2012 Device shipments:
• Mobile: 700 million
• Tablets: 120 million
• eReaders: 15 million
• PC/Mac: 350 million
SELLBOX.COM
Production and consumption of digital
media will expand exponentially …
op 20 Countries by Number of Mobile Phones
… as personal digital devices
proliferate and content
manufacturing and distribution
costs decline to zero.
SELLBOX.COM
The reading revolution, only 5 years old, is
rapidly transforming 500 years of evolution:
•Chain bookseller marketshare: 19%, down from 32% in 2011
•Online bookseller marketshare: 44%, up from 25% in 2010
•eBook share of all book purchases: 28%
•We can now monitor and measure reading habits and interests
We have a shrinkage problem:
shelves, time, money, attention.
SELLBOX.COM
5 Trends:
1.Impulse buying
2.Collecting
3.Grazing
4.Multi-format buying
5.Non-traditional books
SELLBOX.COM
Entertainment Tie-Ins
SELLBOX.COM
Marketing & Revenue
FREE
SELLBOX.COM
Reader Convenience
www.sellbox.com/ftc
SELLBOX.COM
Hot Market
SELLBOX.COM
Repurposing Content
SELLBOX.COM
Today’s Hot Topics in
Publishing Law
SELLBOX.COM
Kirtsaeng v. John Wiley & Sons:
Fallout from the First Sale Ruling
1. Will international price
discrimination continue?
2. Will products become
increasingly localized?
3. Will publishers escalate a
transition to works covered
by licensing restrictions?
SELLBOX.COM
What is an eBook? Open Road vs.
HarperCollins
“the publisher shall grant no license
without the prior written constant of
the Author with respect to the following
rights in the work: use thereof in
storage and retrieval and information
systems, and/or whether through
computer, computer-stored, mechanical
or other electronic means now known
or hereafter invented…”
SELLBOX.COM
Shouldn’t it say License now with 1-Click?
SELLBOX.COM
Are publishing territories necessary?
SELLBOX.COM
Social reading challenges expectations
regarding reading and privacy.
Reading Over Your Shoulder: Social Readers and Privacy Law,
Margot Kaminski, WakeForestLawReview.com
SELLBOX.COM
Agency Pricing: last chance to save our
culture?
Winners or Losers?
1. Consumers
2. Culture
3. Publishers
4. Amazon
5. Apple
SELLBOX.COM
Publishing has never experienced such risks,
and opportunities!
David Wogahn:
•Digital Media Consulting
•eBook Development
david@sellbox.com
760-942-4227

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Why Barry Diller, Google and NBC Are Investing in eBooks. A Presentation to the San Diego Entertainment & Sports Lawyers