Womenetics Presents - The 2013 Global Women's Initiative - Creating Shared Value: Powering Profits, Benefiting Society (ATLANTA)

www.womenetics.com
Atlanta
September 25, 2013
The Georgia Aquarium
Creating Shared Value: Powering Profits, Benefiting Society

Creating Shared Value (CSV) is a reframing of business that engages scale and
innovation to advance societal progress while enhancing profitability.
- Elisabeth Marchant, President and CEO of Womenetics
The 2013 Global Women’s Initiative
Creating Shared Value: Powering Profits, Benefiting Society
On September 25th, Womenetics presents the fourth annual Global Women’s Initiative (GWI) at the Georgia Aquarium. The 2013 conference
explores creating shared value (CSV), a business strategy that engages the scale and innovation of business to advance social progress. Wom-
enetics’ focus will center on how companies can better utilize the talents of women to accelerate the benefits derived from CSV in order to help
produce sustainable solutions, taking into account the unique ways women are impacted by and can impact the world’s problems. Womenetics
will host the half-day conference with thought leaders from around the globe and highlight local companies that have made creating shared
value integral to their bottom line.
The Conference Includes:
Introduction to CSV from Laura Herman ● Keynote Conversation with Debra Dunn ● Three Moderated Panel Discussions with 17
International Thought Leaders ● GWI Advancing Aspirations Global Scholarship Presentation ● Resource Fair
For Tickets Visit: www.womenetics.eventbrite.com

Creating Shared Value = Empowered CommunitiesCreating Shared Value = Empowered Communities
Southwire – headquartered in Carrollton, Ga. – employs at-risk teens
with the caveat that they must remain in school and graduate.
Southwire also employs high-performing students as a part of their
engineering academy to solve critical challenges facing the company.
The solutions these teams developed saved Southwire $10,000 and
opened up $300,000 in potential revenue this year (2013 profitability
projected at $2 million). This “win-win” is an example of creating
shared value, a business philosophy that addresses social issues while
also financially benefiting a
company. Our panelist, Carol
Godfrey, vice president of
marketing and product
development, manages the
company’s engineering
academy.
Southwire
Featured Panelist
Carol Godfrey oversees a team
responsible for positioning her
company’s sustainable supply chain
of raw materials, MRO components
and services. Godfrey is
responsible for developing new
product and service offerings,
strategic partnerships, future
product positioning and acquisitions.
Emory University
Emory University’s commitment to consume locally grown produce
has contributed to the development of an economic engine with the
potential of fueling Atlanta’s Pittsburgh neighborhood to new heights
of fiscal opportunity. Atlanta Lettuce Works is the product of a
collaborative partnership between Emory University, The Community
Foundation of Greater Atlanta and several other community partners.
Using a property located in the Pittsburgh neighborhood, lettuce will
be grown in four greenhouses and
processed by employees hired
from the neighborhood. The
employees earn a living wage plus
full benefits and the opportunity
to transition into business
owners. Estimates predict annual
revenues of $7 million within five
years.
Featured Panelist
Ciannat Howett became Emory’s
first director of sustainability
initiatives in September 2006,
managing a university-wide effort
to ensure that Emory’s actions and
policies support environmental,
social and economic systems that
provide a healthy, productive and
meaningful life for current and
future generations.
For interviews contact Jana Dannheisser | jdannheisser@womenetics.com

Creating Shared Value = Powerful CollaborationCreating Shared Value = Powerful Collaboration
Morehouse School of Medicine (MSM), the first medical school
established at a historically black college and university in the 20th
century, is committed to providing healthcare products, services and
research to underserved urban and rural populations in Georgia and
across the nation. One such product is e-HealthyStrides, a diabetes
self-management tool developed by MSM. Of the 25.6 million adults
living with diabetes in the United States, nearly 50 percent are women
who incur more severe diabetes
complications than their male
counterparts. e-HealthyStrides is
an integrated solution for diabetes
care that supports the training of
coaches and participants to
enhance health literacy and create
and maintain a personal health
record.
Morehouse School of Medicine
Featured Panelist
Valerie Montgomery Rice, M.D., as
incoming president of Morehouse
School of Medicine July 1, 2014, will
be the first African-American woman
to lead a free-standing medical school.
She is the founder and former director
of the Center for Women’s Health
Research at Meharry Medical College.
Her current research includes a
partnership with the University of
Zambia, which focuses on the
development of a vaginal microbicide
for the prevention of HIV.
UBS
UBS is a global leader in the financial services industry with a strong
presence in every major financial center and offices in over 50
different countries. Building upon a legacy 150 years in the making,
UBS has taken philanthropy to the next level. Specifically, UBS advises
clients through Values-Based Investing (VBI), an investment
philosophy that takes into account ethical, environmental and social
criteria alongside financial criteria when formulating investment
objectives. VBI identifies
companies that understand the
risks and opportunities of the
modern marketplace and are best
equipped to solve the biggest
challenges of the 21st century.
Today more than $5 trillion of
assets worldwide are invested with
environmental, social or
governance criteria in mind.
Featured Panelist
Bill Sutton created and leads the
philanthropic offering at UBS in the
US, which includes strategic
consulting and collaborative
initiatives for individual,
foundation and endowment
clients. According to Euromoney
magazine, UBS’ philanthropic
services led by Sutton are the “best
in the world.”

Creating Shared Value = New SolutionsCreating Shared Value = New Solutions
The energy, environment, safety, and health division of Lockheed
Martin ensures long-term viability of the organization’s people,
places and products. The work of ESH reflects the competitive and
efficiency-related dynamics of today's business climate, as well as the
dichotomy of diminishing natural resources and expanding
environmental regulations. Experts in disciplines of occupational
health, safety, engineering and environmental science lead ESH
initiatives within key business func-
tions such as policy and regulatory
affairs, remediation and
sustainability.
Lockheed Martin
Featured Panelist
Becton, Dickinson and Company
One of the three ways to create shared value is what academics term
reconceiving products and markets, which means defining markets in
terms of unmet needs or social ills and developing profitable products
or services that remedy these conditions. To reduce healthcare
worker needle-stick injuries, BD — a leading global medical technology
company that manufactures and sells medical devices, instrument
systems and reagents — developed a new type of safety syringe. This
product innovation grew to $2
billion, approximately a quarter of
the company’s revenue.
Featured Panelist
Renuka Gadde provides overall
leadership for Becton, Dickson and
Compay's (BD) global health
activities in emerging and
developing countries. Gadde works
across businesses for market
assessment and development on
policy, public-private partnerships
and engagement with global and
local funding organizations.
Carol B. Cala oversees Lockheed
Martin’s ESH (energy,
environment, safety and health)
organization and Chairs the ESH
Leadership Council that sets
ESH corporate policies and
direction.

The Keynote Conversation with Global Thought LeadersThe Keynote Conversation with Global Thought Leaders
The d.school at Stanford University
(formally known as the Hasso Plattner
Institute of Design) is a place where
students write on the walls and ceiling and
find new uses for ramen noodles (an actual
class assignment). But it’s not all pipe
cleaners and Post-it notes at the d.school.
Partnering with companies such as
Facebook, Procter & Gamble, Kaiser
Permanente, Google, JetBlue Airlines and
many others, d.school students have
formed five companies and created an array of breakthrough solutions
for impoverished communities across the world. Debra Dunn
spearheads a course called Design for Sustainable Abundance and a
program called FEED Collaborative, where she teaches d.school
students how to utilize the power of entrepreneurship and innovation
to tackle the world’s toughest social problems.
As a former Hewlett-Packard (HP) senior
vice president of corporate affairs and
global citizenship, Dunn has over 20 years
of business industry and innovation
experience. Recognized as a leading
champion and proponent of social
entrepreneurs, Dunn serves on the boards
of B Lab – where she is a founding board
member – and the Skoll Foundation. She
is a trusted advisor to IDEO.org, the African Leadership Academy and
numerous social entrepreneurs around the world.
Debra Dunn Laura Herman
Laura Herman leads Foundation Strategy
Group’s (FSG) consulting services across
sectors, industries and functions in the
practice of shared value strategies as it
relates to the health and global
development of women and girls. Her
clients include Nike and the Grassroots
Girls initiative, the United Nations’
Partnership for Maternal Newborn and
Child Health, Women’s World Banking, the
International Partnership for Microbicides,
AVAC, and the Bill and Melinda Gates
Foundation. Herman was a lead author on
the white paper on shared value and maternal health,
“Private Enterprise for Public Health,” published by the UN’s Every
Woman Every Child initiative. She is a team member of the Council
on Foreign Relations, is an advisor to AshokaU and serves on the
board of VillageReach.
Capitalism is an unparalleled vehicle for meeting
human needs, improving efficiency, creating jobs,
and building wealth. But a narrow conception of
capitalism has prevented business from harnessing
its full potential to meet society’s broader challenges.
The opportunities have been there all along but have
been overlooked. Businesses acting as businesses,
not as charitable donors, are the most powerful force
for addressing the pressing issues we face.
Excerpt from: The Harvard Business Review
"Creating Shared Value: Redefining Capitalism and the Role
of the Corporation in Society"
Professor - Stanford d.school - former SVP Corporate Affairs and
Global Citizenship – HP — Founding Board Member - B Lab
Managing Director - FSG and Shared Value Initiative.org

The Ripple EffectThe Ripple Effect
The 2013 GWI Resource Fair
The resource fair brings words to action by connecting participating organizations with conference attendees who are inspired to find new ways
to move the needle and collaborate. Each year we invite select NGOs, corporate foundations, social entrepreneurs and academic institutions to
join the GWI Resource Fair to benefit from the exposure to civic and business leaders outside their normal reach. Whether it is bettering society,
advancing legislation or promoting sustainability, we want to give attendees immediate ways that they can engage in creating shared value while
simultaneously giving our resource fair participants the ability to advance their missions.

2013 Global Women’s Initiative Corporate Partners2013 Global Women’s Initiative Corporate Partners
DistinguishedPanelists
Presenting Sponsor
 HeatherBurke,
ChiefStrategyOffice–GirlTank
 CarolGodfrey,
VicePresidentMarketingandDevelopment—Southwire
 SitaRanchod-Nilsson,
DirectorInstituteonDevelopingNations—EmoryUniversity
 BillSutton,
HeadofPhilanthropicServices—UBS
 ErikTrojian,
DirectorofPolicy--BLab
 RenukaGadde,
VPGlobalHealth–BD
 ValerieMontgomeryRice,
Dean,EVPandIncomingPresident
MorehouseSchoolofMedicine
 BenSchwartz,
SeniorDir.HealthEquityUnit–CARE
 CindyZeldin,
Exec.Dir.–GeorgiansforaHealthyFuture
 CarolB.Cala,
VicePresidentofEnergy,Environment,Safety&Health–Lock-
heedMartin
 JanineMaxwell,
Co-founder–HeartforAfrica
 CiannatHowett,
DirectorSustainabilityInitiatives–EmoryUniversity
 LaneMoore,
FoundingExecutiveChairman--RubiconGlobal
ECONOMIC DEVELOPMENT PANEL ACCESS TO HEALTHCARE PANEL SUSTAINABILITY PANEL

The ROLE of the 21st Century Business
FAQ’s About the 2013 Global Women’s Initiative
What is Creating shared value?
Creating shared value is a fresh and powerful approach to business that is rooted in
the belief that companies can address societal challenges while concurrently
enhancing profits and competitiveness— businesses doing well
by doing good.
Why Does Shared Value Matter?
Business has been the villain for too long. There is an unrecognized profit
opportunity for those who can weave social needs into economic and
financial value. CSV takes business beyond charity to overall value creation.
What Companies Have Embraced Shared Value?
 Atlanta: Southwire, Rubicon Global, Coca-Cola, CARE USA, Morehouse School of
Medicine, Emory University and many more
 Global Industry Leaders: HP, UBS, GE, IHG, Nestle and many more
Why is Shared Value Relevant to Womenetics?
Research indicates that companies with gender inclusive leadership outperform the
competition. The diverse perspective of women enables companies to better recog-
nize the need to bring value to the community and desirable revenue-generating so-
lutions.
On average, companies with
the highest percentages of
women board directors
outperformed those with the
least by 66 percent.
- Catalyst Bottom Line Report
What is Womenetics?
Womenetics accelerates business by advancing women leaders. It is a globally
recognized center of influence in the area of gender diversity and women’s leader-
ship. Driven by the belief that women’s full engagement is an imperative for econom-
ic prosperity, Womenetics’ mission is to develop, support and inspire female leaders
to create an impact in their fields. Womenetics focuses on three areas:
women as effective business leaders, as successful business owners and as change
agents around global issues impacting the bottom line. To join the conversation,
visit www.womenetics.com, like us on Facebook and follow us on Twitter
@womenetics.
What is the Global Women’s Initiative?
The Global Women’s Initiative is an annual symposium that convenes international
thought leaders to discuss current trends impacting businesswomen of today and
tomorrow. The conference explores the intersection of women’s leadership and 21st
century business innovation and strategy. Previous topics have included economic
development, the commercial sexual exploitation of children and women in the
media. The Global Women’s Initiative has hosted renowned leaders such as former
U.S. Ambassador Melanne Verveer; Pat Mitchell, president and CEO of the Paley
Center for Media; and Gabi Zedlmayer, vice president of sustainability and social
innovation at Hewlett-Packard Company.
What Other Events are Produced by Womenetics?
POW Awards: POW! Awards honor a select group of high-level, high-impact
women chosen by the community and convenes key players in the business,
government and NGO sectors
Womenetics Academy: The Womenetics Academy is for high-potential business
women and their companies who are excited by cutting edge business trends and
want to build their peer network with like-minded women.
Who are the Leaders of Womenetics?
CEO and Founder: Elisabeth Marchant
Vice President of Content and Programs: Ellen Adair Wyche

Womenetics Presents - The 2013 Global Women's Initiative - Creating Shared Value: Powering Profits, Benefiting Society (ATLANTA)

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Womenetics Presents - The 2013 Global Women's Initiative - Creating Shared Value: Powering Profits, Benefiting Society (ATLANTA)