Janice Fraser, Founder of LUXr and Founding Partner of Adaptive Path

preach it beyoncé

LUXR.CO DECEMBER 2011

TWEET!
Janice Fraser
www.luxr.co

@clevergirl


What do you love
to do?


What I love


Now I’m going to
talk about a
distraction that
gets in the way of
that love &
fabulousness.


set the stage


SUPPORT


MEN WOMEN SPONSORS

IS IT TRUE?


IT DOESN’T
MATTER


When a person enters a
situation
where they know that they
may be judged because of
their identity,
and when success really
matters

WE BECOME VIGILANT.


SUBCONSCIOUSLY ANXIOUS.


THE EFFECT IS TAXING.


IT DIMINISHES PERFORMANCE


AND MAKES US LESS LIKELY TO PUT


OURSELVES IN THAT SITUATION AGAIN.


IT DOESN’T
MATTER IF THE
BIAS IS REAL


FEAR OF CONFIRMING A NEGATIVE
STEREOTYPE LEADS TO INCREASED STRESS.


Mechanics of Stereotype Threat


WHAT TO DO?


CUES MATTER
1. Critical Mass: 33% will reduce the effect

2. Neutralizing language

“I believe that you can be great at...”

“People like...do well here”

3. Change your internal narrative


HOW DOES IT
FEEL WHEN
YOU’RE TRYING
TO GET “IN”?


4 Steps To Owning It
1. BELIEF: This is a meritocracy

2. DOUBT: Why is this so hard?

3. AWARENESS: Maybe it’s hard because I’m different.

4. BELIEF: I’m up to the challenge!


What I’m asking of you
1. In any situation where you want to change the balance, aim
for 50%, settle for 33%.
2. If there is an opportunity to write or speak in public, say yes.
3. If you say yes, don’t cancel.
4. If you have to cancel, don’t blame your kids.
5. If you get clobbered, invite them to shut the fuck up.
6. If they ask you about child care, suggest that they ask Dave
Hornik or Jay Adelson how they manage.
7. Don’t ﬂirt.
8. Be yourself. Really a lot.


Janice Fraser, Founder of LUXr and Founding Partner of Adaptive Path

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Janice Fraser, Founder of LUXr and Founding Partner of Adaptive Path