1) The document summarizes a webinar about integrated social media strategies for non-profits, presented by representatives from the Center for American Progress Action Fund, 1Sky, and Care2.com. 2) It discusses how social media like Twitter and Facebook can help non-profits engage supporters, drive traffic, and put pressure on politicians. Case studies show how the groups grew their online audiences and campaigns. 3) The webinar covered best practices like measuring social media influence, understanding hashtags, and experiments one group conducted using Care2 members to recruit new social media followers.

5. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol

7. The way things are now Congress can’t ignore because the world can see! Campaigns email activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.

9. Organize your social media champions

10. Measuring URL referrals

11. Measuring influence

12. Monitoring social media

13. Understanding hashtags

14. Growing your Twitter audience

15. Case Study: ENOUGH

16. September 29, 2010 September 14, 2010 Integrated Social Media Strategies: Building Loyal Fans and Followers with Care2

26. Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol Garth Moore, 1Sky Email: [email_address] Twitter: @Garthmoore Justin Perkins, Care2 Email: [email_address] Twitter: @elperko