PRESENTED BY: David Rabjohns, CEO at MotiveQuest
RECORDED AT: WordofMouth.org's Crash Course conference in Austin, TX on May 10, 2012
Watch the video of this presentation here: https://vimeo.com/44766220
6. The nature of brand influence has evolved over time: from brand owners
in the 1950’s to everyday people in the 2000’s.
1950’s the era of product
Invention
1960’s/1970’s the era of
Diversification
1980’s/1990’s the era of
Fragmentation
2000’s the era of Co-
creation
Rational metrics
Emotional metrics
Behavioral metrics
Social metrics
34. TEAM
Fearlessly seeking the reasons why
David
Rabjohns
CEO
Kirsten
Recknagel
COO
Brook
Milller
CTO
MBA
CONFIDENTIAL
drabjohns@motivequest.com
@motivequest