A whole lot of very good reasons why you should join WOM UK. Very, very good reasons. What are you waiting for? Email julian.ferguson@womuk.org and join us today.

1. ASSOC I ATI ON
An
intro
duc
tion
to
About WOM UK
WOM UK is the independent trade organisa-
tion representing the word of mouth market-
ing industry within the UK and is partnered
with WOMMA in the US. Our remit covers
for key areas: Education; Thought Leader-
ship; Best Practice & Ethics; and Measure-
ment & Metrics.
Our activities include events, workshops,
networking forums, research, intellectual
capital development and public relations.
Our membership embraces a wide range of
organisations from brands, creative agencies
and research firms through to individuals,
charities and data bureaus. We’re here
to help whether you’re completely new to
WOM and looking to understand an industry
often obscured by buzzwords, or a specialist
eager to challenge and clarify your thoughts
and practices around effective WOM.
We’re passionate about the ethical and What We Do
professional integrity, proven effectiveness
Education: WOM UK’s role is to educate Best Practice and Ethics: To the members
and ongoing innovation of the word of mouth
the UK’s marketing sector and their clients of WOM UK, WOMM is centred around
industry, and we’re proud that our logo has
about the very real benefits of word of mouth overturning the power imbalance between
come to represent this approach. Wherever
marketing (WOMM), and to provide a forum brands and consumers and establishing
you see the WOM UK logo displayed, you
to showcase cutting edge creative, academic two-way dialogue and lasting advocacy
can trust that the agency, company or indi-
and strategic thinking. Everything is geared through shared passions. The definition and
vidual in question abides by the WOM UK/
towards helping marketers and businesses promotion of best practices and ethics within
WOMMA best practice and ethics code. You
actively amplify, measure and learn from the WOMM industry is an ongoing process,
need to be a fully paid member of WOM UK
conversations with their customers. and WOM UK helps marketers learn how
to display our logo.
to weave WOMM into their strategy in an
Thought Leadership: We are effective, ethical and sustained way by giving
the public voice of word of mouth them access to the knowledge and experi-
marketing within the UK and the ence of the best in the business.
Recommendations from personal ‘go to’ organisation for individuals
acquaintances or opinions posted or organisations seeking expert Measurements and Metrics: Our
by consumers online are the most advice on all aspects of WOMM. members have stepped up to corral complex
Our members make up some of concepts into industry-wide standards and
trusted forms of advertising –
the UK marketing industry’s most metrics, demonstrating real ROI in order
Nielsen Global Online Consumer dynamic and forward thinking to underpin the commercial viability of
Survey individuals and our collective WOMM. In tandem with WOMMA, our
research, case studies and experi- sister organisation in the US, we are creating
ence represent the front line of the trackability and accountability that are es-
WOMM intelligence and innova- sential for a healthy and sustainable market.
tion in the country.
01

2. ASSOC I ATI ON
Membership
Becoming a member of WOM UK gives you instant access to the best, most effective and
most innovative WOM thinkers and practitioners in the UK. We supply you with a continually
refreshed bank of research, case studies and insights, and our programme of events, workshops
and networking sessions provides our members with deep professional and ethical development.
Whether you’re completely new to WOM and looking to understand the industry, or a specialist
eager to challenge and clarify your thoughts and practices around effective WOM, we aim to
give you everything you need to stay at the frontline of the marketing revolution. Check out our
membership levels and talk to us about how we can help you get the most out of our network.
Governing Member (£5,000 p.a.) Standard Member (£1,500 p.a.) Individual Member (£350 p.a.)
- Regular WOM UK newsletters with priority - Regular WOM UK newsletters with priority - Regular WOM UK newsletters with priority
booking for all events and workshops booking for all events and workshops booking for all events and workshops
- Free attendance at all WOM UK events for - Free attendance at monthly Espresso Brief- - Free attendance to monthly Espresso Brief-
five individuals - including monthly ‘Espres- ing from top WOM practitioners ing from top WOM practitioners
so Briefing’ from top WOM practitioners, - Two free places at 3 other WOM UK - Exclusive access to all WOM UK and
monthly ‘WOM Thought Leader’ network- events per year WOMMA research and case study librar-
ing event, and other one-off workshops - Two personal WOM training sessions ies for 1 named individual
and training sessions tailored to your needs and delivered to - Access to online WOM UK member forum to
- Five personal WOM training sessions tai- your team and by different members of seek and share questions, ideas and advice
lored to your needs and delivered to your the Council – the top WOM practitioners - Can broadcast affiliation with WOM UK/
team by different members of the Council in the UK WOMMA best practice and ethics code
– the top WOM practitioners in the UK - Exclusive access to all WOM UK and by displaying logo on your website
- Personal WOM Email Consultancy service WOMMA research and case study librar-
from the President and Council, giving you ies for 5 named individuals Associate Member (free)
unprecedented daily access to personal - Access to online WOM UK member forum - For charities, students and other special
advice from the leading WOM specialists to seek and share questions, ideas and cases
- Exclusive access to all WOM UK and advice - Regular WOM UK newsletters with priority
WOMMA research and case study librar- - Can broadcast affiliation with WOM UK/ booking for all events and workshops
ies for 10 named individuals WOMMA best practice and ethics code - Free attendance to monthly Espresso Brief-
- Access to online WOM UK member forum by displaying logo on your website ing from top WOM practitioners
to seek and share questions, ideas and - Featured on WOM UK blog in a full profile - Affiliation with WOM UK/WOMMA best
advice - Access to sponsorship opportunities practice and ethics code by displaying
- Can broadcast affiliation with WOM UK/ logo on your website
WOMMA best practice and ethics code SME Member (£500 p.a.)
by displaying logo on your website - Regular WOM UK newsletters with priority
- Your company featured on WOM UK blog booking for all events and workshops
in a full profile - Free attendance at monthly Espresso Brief- of people
- Offered regular guest post slots on WOM ing from top WOM practitioners
UK blog - One free place at 1 other WOM UK event find word-of-mouth brand
- Your own WOM training services offered per year recommendations either
through WOM UK - Exclusive access to all WOM UK and
- Priority access to sponsorship opportunities WOMMA research and case study librar-
highly or fairly credible –
ies for 3 named individuals Keller Fay Group
- Access to online WOM UK member forum to
seek and share questions, ideas and advice
- Can broadcast affiliation with WOM UK/
of people WOMMA best practice and ethics code
How to Join
by displaying logo on your website
trust word of mouth as - Access to sponsorship opportunities We’d love to hear from you, whether
the best source of new you’d like to join WOM UK, offer spon-
product ideas – GfK/ sorship, speak at or attend one of our
events, or simply find out more.
NOP / Roper
For all enquiries please contact
Julian Ferguson on julian.fergu-
son@womuk.org, 02032864145 or
07921051282.
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