How to market Plone the Web2.0 way

•

2 recomendaciones•774 vistas

In this session I will describe possibilities for everybody to make Plone more known. This includes how to leverage the power of social media such as blogging, videoblogging and podcasting but also spreading the word about Plone by attending unconferences like Barcamps or being active in Second Life. This talk is targeted to everybody who want to make Plone more popular.

Empresariales Tecnología

mrtopf.de
http://comlounge.net

Marketing for Plone
the Web2.0 way
Christian Scholz, COM.lounge
http://comlounge.net
Plone & Second Life Consulting

http://mrtopf.de/connect

http://mrtopf.de/connect

markets
CONTENTS

reaching out
conversation
http://comlounge.net

http://mrtopf.de/connect

markets
a brief history of

http://comlounge.net

http://mrtopf.de/connect

back in the days....

http://comlounge.net

http://mrtopf.de/connect

„Markets are
conversations“
http://cluetrain.com

http://comlounge.net

http://mrtopf.de/connect

reaching out
concepts for

http://comlounge.net

http://mrtopf.de/connect

I <3 Plone
http://comlounge.net

http://mrtopf.de/connect

GG
G G
GGG
G
GG
G
GG
G
G
community in a closed loop
http://comlounge.net

http://mrtopf.de/connect

JS
Python

we need to Open
Source
reach out
http://comlounge.net

http://mrtopf.de/connect

GROW
YOUR
COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

YOUR
COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

MIX
YOUR mix your topics!

COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

MIX
YOUR mix your topics!

SPREAD advertise yourself

COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

MIX
YOUR mix your topics!

SPREAD advertise yourself

COMMUNITY
CONNECT
address different audiences
http://comlounge.net

http://mrtopf.de/connect

avoid pitfalls

http://comlounge.net

http://mrtopf.de/connect

http://comlounge.net

http://mrtopf.de/connect

conversation
tools for

http://comlounge.net

http://mrtopf.de/connect

BLOGS
comments trackbacks technorati.com RSS

http://comlounge.net

http://mrtopf.de/connect

http://www.openplans.org/projects/ploneweb20

http://comlounge.net

http://mrtopf.de/connect

Podcast
http://comlounge.net

http://mrtopf.de/connect

Podcast
convert your blog to a podcast:
http://feedburner.com

http://comlounge.net

http://mrtopf.de/connect

VideoBlog
Tutorials: http://freevlog.org
Hosting: http://youtube.com or http://blip.tv

http://comlounge.net

http://mrtopf.de/connect

SOCIAL
NET
WORKS
http://comlounge.net

http://mrtopf.de/connect

SOCIAL
twitter.com
jaiku.com
pownce.com

NET
facebook.com
del.icio.us
secondlife.com

WORKS
xing.com
linkedin.com
last.fm
myspace.com
ﬂickr.com
youtube.com
http://comlounge.net

http://mrtopf.de/connect

twitter.com
twittervision.com http://comlounge.net

http://mrtopf.de/connect

http://twitter.com/plone

http://comlounge.net

http://mrtopf.de/connect

facebook.com

http://comlounge.net

http://mrtopf.de/connect

Second Life

http://comlounge.net

http://mrtopf.de/connect

ofﬂine Unconferences / Conferences
Barcamp (http://barcamp.org)
Web Monday

http://comlounge.net

http://mrtopf.de/connect

conclusion

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!
Everybody can help!

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!
Everybody can help!
Grow your own community

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!
Everybody can help!
Grow your own community

Create Conversations!
http://comlounge.net

http://mrtopf.de/connect

questions
time for

http://www.openplans.org/projects/ploneweb20

http://comlounge.net

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