Slideshare Social Media

1. SlideShare
Patricia S. Woodall
Northeastern University
Introduction to the Digital Era

2. SlideShare
Sharing platform for business documents, videos, presentations
Founded by Rashmi Sinha, together with Jonathan Boutell
LinkedIn acquired company in May 2012
Founded in Oct. 2006
Integrates Facebook, Twitter, other social media platforms
Originally developed for professionals and business
Innovation, listening to what users want such as web conferencing,
integration, ensures sustainability of this website company

3. SlideShare
Recently acquired by LinkedIn in May 2012
60 million monthly visits
Slide decks viewed on mobile devices
World's top 10 tools for education & elearning and entertainment
Based on a Web 2.0 platform
Users can rate, comment on, and share the uploaded content

4. SLIDESHARE SERVICES PROVIDED
FREE BASIC TO PAID PRO

5. Free Basic Services
Upload presentations publicly
Download presentations on any topic and reuse or remix
Embed on blogs, websites, company intranets
Share on Twitter, Facebook, LinkedIn
Embed YouTube videos inside SlideShare presentations

6. Slideshare Pro Pricing

7. Slideshare Pro Premium Accounts
Branded channels
Analytics
Free ad pages
Web conferencing- Dedicated conference line- Zipcast: no
download -1 click web meetings
Analytics- tracks Tweets-shares–user view volumes
Leadshare: generate business leads with your presentations,
documents, pdfs, videos
Slidecast: sync mp3 audio with slides to create a webinar

8. Who Uses SlideShare ?
 The WhiteHouse  Ogilvy
 Pew Internet  JWT
 US Army and US Navy  Edelman
 NASA  Burson Marsteller
 United Nations  Frost & Sullivan
 UNICEF  CapGemini
 UNDP  Booz Allen Hamilton
 UNEP (Ozonaction)  Gartner
 World Economic Forum  Hewlett Packard
 State of Utah  IBM
 Univ of Texas  O'Reilly Media
 Univ of Illinois  McGraw-Hill
 Bill & Melinda Gates Foundation  ReadWriteWeb
 International Atomic Energy  Blackberry (RIM)
Agency (IAEA)  Royal Dutch Shell
 Dell  Daimler
 Kleiner Perkins Caufield & Byers  PARC
 Pfizer

9. References
http://en.wikipedia.org/wiki/SlideShare
http://www.slideshare.net/adamson/slideshare-as-a-social-
media-tool
http://thenextweb.com/apps/2010/08/16/slideshare-30-
million-monthly-visits-and-a-new-freemium-model-for-pro-
users/
http://techcrunch.com/2012/05/03/linkedin-acquires-
professional-content-sharing-platform-slideshare-for-119m/
http://www.slideshare.net/about
http://techie-buzz.com/tech-news/slideshare-pro-
accounts.html

10. QUES TIONS ?