Because this is our movie and this is our soda," a man says as he attempts to pour the soda into a g...

1. Dr. Pepper Ten: It’s ‘Not for Women,’
Macho Marketing Campaign Says
Because this is our movie and this is our soda," a man says as he attempts to pour the soda into a
glass during a bumpy ATV ride. Kissy faces are never manly," and "Thou Shalt Not Make a 'Man-
Gagement' Album. "You can keep the romantic comedies and lady drinks. Guys will think 'Hell, yeah,
a drink for me,' and you will have the women saying, Â 'I'm going to drink it just to prove someone
wrong," wrote one male commenter, while others said the campaign was all in good fun.
Dave Fleming, the director of marketing for the company, told Advertising Age, an industry
publication, that he was not out to alienate women, and that the goal was "to be direct and have fun.
"Did we have a conversation about how far we wanted to go with this message? Absolutely," he said
in an interview in February when the campaign was in testing.
Oct 10, 2011 5:23pm