Aepona Network As A Service

Proprietary © Aepona Network as a Service

Aepona Platforms…… Proprietary © Aepona Are deployed with 20+ Service Providers Globally Executing 1.2 Billion revenue-generating transactions per month Supporting 2,000+ Web-based Service Providers, Application Developers, Content Providers and Enterprises Delivering $1 Billion annual revenues to operators, application partners and content providers

The Evolution of Aepona Proprietary © Aepona Time 2002-2006 2009 Services IN Build-Out + Parlay Gateway, Service Broker Technology Proposition Mobile Internet Over-the-Top threats Product Proposition Web 2.0 / Telco 2.0 + NaaS Enablement Business Proposition 2007 + Telecom App Server + Telecom Web Services 2008 Value July 2009: Complete NaaS Solution

Awards & Accolades ,[object Object],[object Object],[object Object],Proprietary © Aepona World Communication Awards 2008 Best Technology Foresight October 2009 Finalist

Recognized Technology Leadership Proprietary © Aepona

NaaS Market Context How does the Telco stay relevant? Alternative Access Technologies Subscribers want niche services and content Rise of the Webcos with Over the Top services Devolution to bit-pipe is accelerating Device Players Encroaching Alternative ways of communicating

Mobile Operator Dilemma Proprietary © Aepona 1. Smart phone and application proliferation 2. Drives operators to upgrade network speed and capacity 3. While device and web companies take more of the value 4. Forcing mobile operators to become bit pipes and a commodity providers…

NaaS – Network as a Service ,[object Object],[object Object],[object Object],[object Object],Telco NaaS Enablement Platform Location SMS MMS Call Cntl Charging Sub Profile ALM Data Connect 3 rd Parties Subscribers Telco Application Mash-ups Consumer Enterprise Targeted Bundles Creates broader ecosystem generating operator revenue from both upstream and downstream customers Developers Retailers Government Media Telco-Retail ASPs Millions of Customers Thousands of Segments

Value Creation Opportunity for Telcos Proprietary © Aepona Network-as-a-Service / Smart Pipes are critical to operators participating in the new value creation (the $375B opportunity) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$375B Opportunity

Platform as a Service Model already proven…. Proprietary © Aepona ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1373 APIS, 4119 mash-ups Avg 3-4 new mashups per day ,[object Object],[object Object],[object Object],[object Object]

Amazon “Platform as a Service” Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary © Aepona The Amazon “Flywheel”

NaaS Market Experience and References ,[object Object],[object Object],Proprietary © Aepona 2009 2008 2007 Jun 07 Mar 08 Sep 08 Sep 09 Oct 07 Jun 08 Mar 09 Feb 09

GSM Association “OneAPI” Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary © Aepona Aepona selected by GSMA for Canada pilot ahead of the major vendors

Aepona Network As A Service

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