Effective Social Media
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Presentation for the Greater San Antonio Chamber Business Boot Camp – 11.16.11
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Effective Social Media
- 1. Effective Social Media Business Boot Camp 11.16.11
- 2. Agenda Social media overview Why it matters Social media for marketing Social media measurement Protecting yourself
- 3. Is Social Media a Fad?
- 4. What Social Media Is About the user Engagement A locator A channel for change
- 5. What Social Media Isn’t A silver bullet Free A fad Complex Much different from how you communicate now
- 6. Some of the Major Platforms
- 7. Some of the Major Platforms
- 8. Blogs by the Numbers 126 million (BlogPulse) 72% of self-employed bloggers blog to attract business Self-expression is the biggest motivator for blogging at 71% 63% surveyed said blogging increased engagement
- 9. Analytics
- 10. Facebook by the Numbers More than 800 million active users Active user is connected to 80 community pages, groups, events People spend 700 billion minutes a month on Facebook Average user has 130 friends Average user creates 90 pieces of content monthly
- 11. Insights
- 12. Twitter by the Numbers 200 million Tweets daily 1 million registered Twitter apps 460,000 new accounts/day 182 percent increase in number of mobile users in the past year
- 13. Monitoring
- 14. LinkedIn by the Numbers More than 131 million members More than 1 million groups A new member joins every second Users look for expert advice Useful for creating and collaborating
- 15. Statistics
- 16. YouTube by the Numbers People watch 2 billion videos daily Hundreds of thousands of videos uploaded each day 35 hours of video uploaded every minute Average user age range is 18-55 Second-largest search engine
- 17. YouTube by the Numbers
- 18. Foursquare by the Numbers More than 10 million users globally More than 3 million daily check-ins More than 500,000 businesses using the Merchant Platform It is a mobile application Gowalla, Facebook Places are competitors
- 19. Google+ by the Numbers Close to 40 million users Reached 10 million users in 16 days Now pages are available Google is the king of search People engage with Google in different ways
- 20. Amazing Growth
- 21. Amazing Growth
- 22. Why Social Media Matters
- 23. Paid Space
- 24. Owned Space
- 25. Owned Space
- 26. Owned Space
- 27. Owned Space
- 28. Earned Space
- 29. Earned Space
- 30. Earned Space
- 31. Earned Space
- 32. Earned Space
- 33. Why Social Media Matters
- 34. The Value of Linking
- 35. Social Media ROI
- 36. Social Media ROI
- 37. Social Media ROI
- 38. Social Media ROI
- 39. Social Media ROI
- 40. Social Media ROI for You Define clear goals (mentions, sales leads, engagement, followers, fans) Social media product suites Make the data usable Metric tools Sentiment analysis
- 42. Social Media Challenges Cell phone Paparazzi YouTube filmmakers Blogger reviews Digital information is forever Web publishing is instant
- 43. Social Media Solutions Claim your social space Occupy that space Designate roles Create a policy Enforce that policy Nurture that space
- 44. Managing / Posting Posts align with the company’s current communications platform(s) Communication via social media should be consistent All posts should follow social media policy Follow channel-specific guidelines for posting
- 45. Getting Started
- 46. Getting Started Get comfortable with the platforms Experiment with the tools Develop a social media policy Establish a social media team Set roles & goals Execute and maintain your strategy
- 47. The Next Big Thing?
- 48. The Next Big Thing?
- 49. The King of Search
- 50. Not So with Social
- 51. Not So with Social
- 52. Not So with Social
- 53. Not So with Social
- 54. Not So with Social
- 55. Why Google+ is Different Edit your updates Circles are user-friendly Hangouts It’s a clean slate
- 56. Problems with Google+ Not a habit “Another” social network? Previous social media fails Business pages are NOT good
- 57. Why Google+ Matters +1 beats “like” in search Businesses will HAVE to be here Strong bond between search and social Direct tie to Google Analytics A reason to use Google Chrome Easy mobile sharing
- 58. Questions?
- 59. Questions? My Contact Information Sean Wood seanw@kgbtexas.com @kgbtexas @wood.seanm 210.826.8899
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