1. Woody Pewitt July 2009 The opportunity of choice

3. Transformational Era Cloud Web Services Web PC Today 1995 1990 2000

4. Transforming Business Connect People and Information Virtualization CloudComputing Interoperability

5. Empowering People User-Centric Computing PC WEB PHONE

6. The Industry Debate Security & Privacy Customizability Visibility& Control Data Accessibility Global Reach Ease of Provisioning Business Agility Deployability & Manageability

7. Best of both worlds User in control Deployment choices for IT Extending tools and platform to cloud Experience across multiple devices Best-in-class SLAs and IT governance Software + Services +

8. Software Best of both worlds User in control Deployment choices for IT + Services Extending tools and platform to cloud Experience across multiple devices Best-in-class SLAs and IT governance

9. Choice

10. Microsoft Platform VIRTUALIZATION Workloads Cloud Services On-Premises COMMUNICATIONS COLLABORATION BUSINESS APPS STORAGE Active Directory AD/Live ID IDENTITY CLIENT

11. The Power of Choice

12. Write Applications Azure Services Platform Your Cloud Application End Users Your Choice ! Microsoft Visual Studio Development Environment Developers

13. Use Services Azure Services Platform Developer Services SOAP SOAP REST REST XML XML Your Cloud Application Partner Applications and Web Services Your Software Application

14. Software + Services Azure Services Platform Developer Services SOAP SOAP REST REST Partner Applications and Web Services XML XML Your Cloud Application Your Software Application End Users Microsoft Visual Studio Development Environment Coming Soon Developers

15. Commitment to Interoperability Azure Services Platform Azure Services SOAP SOAP REST REST XML XML Your Cloud Application Partner Applicationsand Web Services End Users Microsoft Visual Studio Development Environment Coming Soon C# Your Software Application Developers

17. Strong Ecosystem of Developers, Applications, & Partners

18. Live Services Online Services 3rd Party Apps & Solutions Finished Services Attached and Building Block Services Building Block Services Datacenters Computers Networks Microsoft Azure Services Platform Foundational Services

19. THANK YOU Woody Pewitt (woodyp@microsoft.com) Ned Curic (ned.curic@microsoft.com)

20. Appendix

21. We’re running scale services now 2B Live Search queries/month 10B MSN page views/month 30B Live ID authentications/month 240B Messenger messages/month We’re building to run your services $500 million per data center 10,000 servers/month

22. Azure & .NET Framework Build, test, debug, and deploy using a single familiar toolset Client Server Services On-premises & Hosted Servers Desktop & Mobile Experiences

24. BizTalk Server

25. System Center

26. Active Directory

27. SharePoint Server

28. SQL Server

29. Dynamics

31. use a consistent modeling experience that extends to cloud based deployments

32. Reduce complexity inherent in building large scale distributed appsOslo Modeling Repository Tools Quadrant Developers

33. Commitment to Interoperability Azure Services Platform Azure Services SOAP SOAP REST REST XML End Users XML Your Cloud Application Partner Applicationsand Web Services Microsoft Visual Studio Development Environment Coming Soon C# Your Software Application Developers