CodeFest 2014_Mobile Game Development

•

8 likes•1,782 views

Wooga

Technology Entertainment & Humor

Кжыштоф
Шафранек
Roche Nokia Wooga
2001 2005 2009 2012
Web

Mul>-‐pla@orm strategy
QA without testers
Data-‐driven design

0
50
100
150
200
2012 2013
Indexed Downloads
Android iOS
0
50
100
150
200
2012 2013
Indexed Revenue
Downloads App Revenue
Source: AppAnnie 2013 Retrospective

Objective C for Android
Native performance
Open Source

UIKit animation performance
Some tweaks required
Cocos Builder

1. Do you need an app
or responsive website?
Mileage may vary...

2. Which platforms do you
need to support?
Mileage may vary...

3. Can you deliver quality
user experience on all
supported platforms?
Mileage may vary...

HiPPO
Highest Paid Person’s Opinion
Sam Howzit, flickr

Analyst for every live game
Business Intelligence team
Open access to data

Demographics
Retention
Bookings (revenue)
New users

Errors
Session length
Engagement
Churn rate
Marketing effectiveness
...

GAME
CLIENTS
NGINXNGINXNGINX
LOAD
BALANCER
APACHE
KAFKA
EXASOL
DASHBOARDS
MYSQL
MAIL REPORTS

You can’t A/B test
your way out of bad design
www.dvdrewinder.com

PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
INTERNAL RELEASE
STAGING
LIVE

CONTINUOUS BUILDS
INTEGRATION TESTS
UNIT TESTS
Jenkins

CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE

CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS

Do you really need an app?
Test, but move fast
Measure what’s useful
Thank you!
@szafranek
www.wooga.com

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