How to scale a company - game teams at Wooga

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8 likes•3,273 views

Wooga is one the leading publishers of social games for web and mobile. Throughout the last three years the numbers of employees have doubled each year. But the company culture, the very essence of what Wooga is all about, remained untouched: It's still all about game teams, that each act as a small and agile startup with Wooga acting as a container (or incubator) for them.

Business Career Technology

Jesper Richter-Reichhelm (@jrirei) | Wooga
Wie skaliert man eine Firma?
Game-Teams bei Wooga

Do you play
games every day?

Yes

2009: 20 employees

2009: 20 employees

2013: 250+ employees

2013: 250+ employees

70% in
Game Teams
30% in
Service Teams

Game Teams

Teams are small

Prototyping
2 members
Teams are small

Prototyping
2 members
Production
6 - 10 members
Teams are small

Prototyping
2 members
Production
6 - 10 members
Live
8 - 15 members
Teams are small

agilemanifesto.org

Teams are independent

Freedom

Constraints
Weekly rhythm
Fail fast
Be transparent

Standard Framework

Standard Framework

Scrum, Kanban or
something else?

Scrum, Kanban or
something else?
Art Style?

Scrum, Kanban or
something else?
Framework?
Art Style?

Scrum, Kanban or
something else?
Programming
Language?
Framework?
Art Style?

Scrum, Kanban or
something else?
Programming
Language?
Framework?
Data Center?
Art Style?

Scrum, Kanban or
something else?
Programming
Language?
Framework?
Data Center?
Tools?
Art Style?

Scrum, Kanban or
something else?
Programming
Language?
Framework?
Data Center?
Tools? ExternalServices?
Art Style?

Scrum, Kanban or
something else?
Programming
Language?
Framework?
Data Center?
Tools? ExternalServices?
Innovation
Art Style?

“You build it, you run it.
- Werner Vogels

Impact

Small
teams
Agile
principles
Independence

humanepursuits.com/2012/04/05/anarchy-on-your-lapto

Collaboration

Exchanging Knowledge
ﬂickr.com/photos/swamibu/2868288357

Exchanging Knowledge
ﬂickr.com/photos/wili/233621595

ﬂickr.com/photos/photomonkey/12746989
Weekly status

Monday Morning

ﬂickr.com/photos/mictlan74/3374564653
5 minutes
of fame

ﬂickr.com/photos/rheinitz/8499706723
Brown bag lunch

Being transparent
ﬂickr.com/photos/marcomagrini/698692268

Meeting people
ﬂickr.com/photos/gviciano/4060850226

Job rotation
ﬂickr.com/photos/cantstandstill/7341964940

ﬂickr.com/photos/kitchen/26313635
Lunch

ﬂickr.com/photos/m_power/115186679
Backend lunch

ﬂickr.com/photos/omcoc/8350510425
Mystery lunch

ﬂickr.com/photos/redbettyblack/271610082
Lunch roulette

ﬂickr.com/photos/philipyk/160559925
One kitchen

ﬂickr.com/photos/clearpathchiropractic/7864063782
Parties

Share
knowledge
Be open and
transparent
Build a
community

People

Hiring ﬂickr.com/photos/vgm8383/2803305840

Finding unicornsﬂickr.com/photos/vgm8383/2803305840

Lifelong
learning
ﬂickr.com/photos/carlosporto/775089650

Tech Crunch

Trust

“Build projects around
motivated individuals.
Give them the
environment and
support they need,
and trust them to get
the job done.”
- Agile Manifesto

3 managers

90+ developers3 managers

In doubt,
don’t hire
Trust
people

Independent Teams
Transparency
Trust

Independent Teams
Transparency
Trust

It works

Thank you

Jesper Richter-Reichhelm
@jrirei
woo.ga/backend
wooga.com/jobs

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The mobile gaming market is huge with roughly 4,000 new iOS games per month and more than 5bn USD revenue per year. But that market also has a huge number of players who want a piece of the pie making the mobile gaming industry a very hit driven business. In his talk, Sebastian Kriese Corporate Partnerships Manager at Wooga, will give some insights about what the Berlin based social and mobile game developer considers a hit game and how they manage to create at least 2 of these hits per year.

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How to scale a company - game teams at Wooga

1. Jesper Richter-Reichhelm (@jrirei) | Wooga Wie skaliert man eine Firma? Game-Teams bei Wooga

2.

3.

4. Do you play games every day?

6. 2009: 20 employees

7. 2009: 20 employees

8. 2013: 250+ employees

9. 2013: 250+ employees

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20. 70% in Game Teams 30% in Service Teams

22.

23.

24.

25.

26. Teams are small

27. Prototyping 2 members Teams are small

28. Prototyping 2 members Production 6 - 10 members Teams are small

29. Prototyping 2 members Production 6 - 10 members Live 8 - 15 members Teams are small

30. agilemanifesto.org

31. Teams are independent

32.

34. Constraints Weekly rhythm Fail fast Be transparent

35. Standard Framework

36. Standard Framework

37. Scrum, Kanban or something else?

38. Scrum, Kanban or something else? Art Style?

39. Scrum, Kanban or something else? Framework? Art Style?

40. Scrum, Kanban or something else? Programming Language? Framework? Art Style?

41. Scrum, Kanban or something else? Programming Language? Framework? Data Center? Art Style?

42. Scrum, Kanban or something else? Programming Language? Framework? Data Center? Tools? Art Style?

43. Scrum, Kanban or something else? Programming Language? Framework? Data Center? Tools? ExternalServices? Art Style?

44. Scrum, Kanban or something else? Programming Language? Framework? Data Center? Tools? ExternalServices? Innovation Art Style?

45.

46. “You build it, you run it. - Werner Vogels

48. Small teams Agile principles Independence

49. humanepursuits.com/2012/04/05/anarchy-on-your-lapto

50. Collaboration

51. Exchanging Knowledge ﬂickr.com/photos/swamibu/2868288357

52. Exchanging Knowledge ﬂickr.com/photos/wili/233621595

53. ﬂickr.com/photos/photomonkey/12746989 Weekly status

54. Monday Morning

55.

56. ﬂickr.com/photos/mictlan74/3374564653 5 minutes of fame

57.

58. ﬂickr.com/photos/rheinitz/8499706723 Brown bag lunch

59. Being transparent ﬂickr.com/photos/marcomagrini/698692268

60.

61.

62.

63.

64.

65.

66.

67.

68.

69. Meeting people ﬂickr.com/photos/gviciano/4060850226

70. Job rotation ﬂickr.com/photos/cantstandstill/7341964940

71.

72.

73. ﬂickr.com/photos/kitchen/26313635 Lunch

74. ﬂickr.com/photos/m_power/115186679 Backend lunch

75. ﬂickr.com/photos/omcoc/8350510425 Mystery lunch

76. ﬂickr.com/photos/redbettyblack/271610082 Lunch roulette

77. ﬂickr.com/photos/philipyk/160559925 One kitchen

78.

79.

80. ﬂickr.com/photos/clearpathchiropractic/7864063782 Parties

81. Share knowledge Be open and transparent Build a community

83. Hiring ﬂickr.com/photos/vgm8383/2803305840

84. Finding unicornsﬂickr.com/photos/vgm8383/2803305840

85. Lifelong learning ﬂickr.com/photos/carlosporto/775089650

87.

88.

89.

90. Tech Crunch

91.

92.

93.

95.

96. “Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.” - Agile Manifesto

98. 90+ developers3 managers

99. In doubt, don’t hire Trust people

100.

101.

102.

103.

104. Independent Teams Transparency Trust

105.

106.

107.

108.

109. Independent Teams Transparency Trust

112. Jesper Richter-Reichhelm @jrirei woo.ga/backend wooga.com/jobs