WordPress is the perfect platform to allow you to achieve excellent SEO results. It is only a tool though. Without SEO fundamentals in place you may not achieve the expected results no matter what plugin or tool you choose to use. This session will delve into the evolution of SEO from 1999 to present day and leave you with practical guidelines to apply to your WordPress blog before you’ve selected a theme, installed a plugin or published your first post.

1. @rafiq hello wwworld #wcct SEO Fundamentalism

2. You – The Wordpress publisher #wcct

3. visitors/users/customers/clients #wcct

4. search.engine(s); #wcct

5. #wcct

6. keywords #wcct

7. keyword suggestions #wcct

8. Google Suggest Google Adwords Keyword Tool Google Trends “visitors found this page by searching for” niche Wikipedia View Counter http://stats.grok.se @coppyblogger’s Scribe or @yoast’sWordpress plugins @viperchill’s wisdom #wcct

9. <title> != Title #wcct

10. <title> != Title #wcct

11. <title> != Title #wcct

12. evolution of search #wcct

13. evolution of search Accessibility keywords links #wcct

14. evolution of search Accessibility XML sitemaps, rel canonical keywords kw.png location links PR Badges & widgets Social media, maps, local, shopping, news Guest blogging, press #wcct

16. evolution of search social network outreach , Accessibility rel=author , Video XML sitemaps, rel canonical content strategy, content creation, keywords kw.png location links PR social network reach & promotion , Badges & widgets community, social media, maps, local, shopping, news reputation tracking , guest blogging, press #wcct

17. the result… #wcct

18. the result organic Web AddiCT(s); #wcct

19. #wcct

20. iterate #wcct

21. don’t forget #wcct