Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.

1. Community Colleges + Social Media: Get Connected Presented by Brad Kleinman eMarketing Techniques Brad@eMarketingTechniques.com

2. Webinar Agenda Creating Your Marketing System Web 2.0 Overview Marketing Trends Creating Your Social Media Strategy Social Media for Community Colleges Question and Answer

3. Creating a Marketing System

4. Poll Question Do you use any social media tools in your organization? (Yes/No)

5. What is Web 2.0?

6. Joining in the Conversation Brian Solis, co-founder of the Social Media Club

7. Using Social Media

8. Benefits of Social MediaEconomic & Workforce

9. Social Media is Growing Social Media is the #1 activity on the web There are 200M blogs (50% post daily) Facebook 400M+ users (4th Largest Country) Fastest growing segment 55-65 year-old females YouTube Growth 300M users per month, #4 largest site on the web Online video viewing increased 35% year over year 15 hours uploaded every minute! Sources: Nielson | Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference, Huffington Post, Facebook, Comscore | Clean Cut Media |

10. Social Media Statistics & TrendsAre students using social media? In 2010 Gen Y will outnumber Baby Boomers 96% of Gen Y has joined a social network 1 in 6 higher education students are enrolled in online curriculum 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction Sources: Grunwald Associates National Study – Trendsspotting Blog , U.S. Department of Education Study, Attempting to relocate, China Internet Information Center, Technorati, Wikipedia

11. Business & Industry Use of Social Media From Marketing Sherpa

13. 45% are using Twitter

14. 80% are using (or planning to use) LinkedIn

15. 64% of marketers are using social media for 5 hours or more each week Sources: Business.com | Econsultancy From Marketing Sherpa Business & Industry Use of Social Media

16. Barriers to Adoption From Marketing Sherpa

17. Create a Social Media Strategy

18. Facebook Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. How to use it Applications for community college in targeting business/industry & students

19. FacebookCommunity College Applications & Tasks

20. Facebook for Community Colleges

21. Facebook for Community Colleges

22. Facebook for Community Colleges

23. Facebook for Community Colleges

24. Facebook for Community Colleges

25. Facebook for Community Colleges

26. LinkedIn for Community Colleges “LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful.” How to use it Applications for community college in targeting business/industry & students (examples)

27. LinkedInCommunity College Applications & Tasks

28. LinkedIn for Community Colleges

29. LinkedIn for Community Colleges

30. LinkedIn for Community Colleges

31. Twitter for Community Colleges “In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.” How to use it Applications for community college in targeting business/industry & students (examples)

32. TwitterCommunity College Applications & Tasks

33. Twitter for Community Colleges

34. Twitter for Community Colleges

35. Twitter for Community Colleges

36. Blogs for Community Colleges A blog is a tool that allows you to easily place content on the web without knowing code. Embedding content such as videos and pictures is easy, and users have the ability to comment and share in a snap. How to use it Applications for community college in targeting business/industry & students (examples)

37. Blogs for Community Colleges

38. FlickR is a picture sharing tool that gives users a great amount of control. Users can ‘follow’ someone’s most recent picture uploads (over 3.6 Billion pictures have been uploaded). How to use it Applications for community college in targeting business/industry & students (examples) Flickrfor Community Colleges

39. Flickrfor Community Colleges

40. Flickrfor Community Colleges

41. YouTube for Community Colleges YouTube is the leading online video sharing site. Users can set up free accounts and upload videos in a matter of minutes. People can receive updates when a user uploads new videos. How to use it Applications for community college in targeting business/industry & students (examples)

42. YouTubefor Community Colleges

43. YouTube for Community Colleges

44. EduStyle Gallery

45. Facebook

46. LinkedIn

47. YouTube

48. For More Examples…

49. Creating a Marketing System

50. Question and Answer

51. Community Colleges + Social Media: Get Connected Presented by Brad Kleinman eMarketing Techniques Brad@eMarketingTechniques.com