Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today David Toth, CEO David@WorkSmartIM.com @DavidMToth

2. Session Outline Web 1.0 -> Web 2.0 Social Media Trends Benefits of eMarketing Creating your Marketing System Specific eMarketing Techniques Website Optimization Email Marketing Search Engine Optimization Social Media Optimization Question and Answer

3. The New Web

5. User driven content

6. Rich, interactive and user-friendly

7. Community and Social Network

8. Incorporation of Video and MobileEx. Blogs, wikis, social networks, reviews, ratings…

9. What is Web 2.0?

12. Significant Barriers to Adoption

13. Creating Your Marketing System

14. Optimizing Websites for Conversion Design Capture viewers attention immediately Make sure you have a call-to-action Get them to come back Analysis Google Analytics

15. Google Analytics – Tracking Success

16. Tracking Goals in Google Analytics

17. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email

18. Use Email Marketing! Cost effective ~ 500 = $15/month View opens and clicks Know exactly who opened it and when Develops relationships You open email from people you trust

19. Email Marketing Best Practices Focus on users needs (80%/20%) Have a call to action Track results and follow-up

20. Organic VS Paid Search

22. Drives 88 percent of traffic

24. No guarantee

25. Algorithms always changing

27. Show up for any keyword you chose

29. Click fraud

30. Possibly a bigger time commitment than SEOCombining paid and organic is usually the best strategy!

31. eMarketing Best Practices – SEO Proper keyword research Use title tags Inbound links Fresh content

32. Facebook – The Social Network

33. Getting Started Optimize your profile Basic info Personal info Contact info Education and work Privacy Settings

34. Facebook Basics – Navigation

35. Using LinkedIn

36. Using LinkedIn

37. Using Twitter

38. Getting Started with Twitter

39. Twitter 90/10 rule Use Search.Twitter.com for real-time tweets Use a URL shortener Tr.im Retweet! (RT) Evangelist re-tweeting system @replies

40. Creating Your Marketing System

41. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today Jeremy Borger Director of Online Marketing Jeremy@WorkSmartIM.com