3. Session Outline Accountability Web 1.0 -> Web 2.0 Social Media Trends Benefits of eMarketing Creating your Marketing System Specific eMarketing Techniques Website Optimization Email Marketing Search Engine Optimization Social Media Optimization Question and Answer
17. Benefits of eMarketing Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment
22. Optimizing Websites for Conversion Design Capture viewers attention immediately Make sure you have a call-to-action Get them to come back Analysis Google Analytics Google Optimizer
26. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
27. Use Email Marketing! Offer a value-based monthly newsletter Cost effective ~ 500 = $15/month View opens and clicks Know exactly who opened it and when Develops relationships You open email from people you trust
28. Email Marketing Best Practices Focus on users needs (80%/20%) Have a call to action Track results and follow-up
53. Twitter 90% / 10% Focus on giving it away Use Search.Twitter.com for real-time tweets RSS -> Email Use a URL shortener Cli.gs Retweet! (RT) Evangelist re-tweeting system Use #LWL hashtag Hashtags.org to track