2. Planning to start up a business? You have to physically set
up your business. Then you have to start advertising for
your products or services - but this will only reach the
people in the local vicinity, unless word of mouth of your
business reaches other places or if you advertise
nationwide through television or radio commercials.
However, these options may be too expensive for a
starting business. Either way, you can only reach a limited
amount of consumers.
3. Bringing your business online may reap rewards you
cannot even begin to imagine! There are a lot of
advantages to bringing your business endeavors online.
One of these is avoiding the costs of setting up a physical
office or store. You don’t have to spend on rent for office
space. Or pay monthly dues for the maintenance of your
office like electricity and staff wages. There is also the
hassle of traveling from your home to the office location,
dealing heavy traffic and having to pay for transportation
costs. With online opportunities for your business, you can
be free from all of these. With the internet business
industry growing, there will surely be a lot of progress in
setting up your very own online business.
4. With having your own business online, you can reach even
the farthest person on the planet. Physical distance is not
a factor in dealing with clients online. Your clientele will
not be limited to your locality compared to setting up a
traditional offline business. Rather, your business will be
accessible to clients all over the world as long as they can
be connected in the internet.
5. One downside in setting up an online business is that
people generally have a preference to look, feel, or test
the product physically to check for their quality. They
don’t easily trust the product’s description or pictures.
People also have the liking to take strolls in malls. For
them it is a leisurely activity for the whole family. Walking
in malls is also a healthy form of exercise that people have
come to enjoy over the years. This is an experience not felt
when doing business online.
6. In order to get the people to transact in your business
online, you have to properly and creatively write articles
to draw these potential online customers in. This can be
termed as article marketing. Article marketing involves the
appropriate construction of articles to help online
businesses, products, or services. It is somehow similar to
online advertising, although the article used does not pose
as an advertisement. Instead the article focuses on
descriptions and other relevant information of the
business, product, or service.
7. Articles should be written in such a way that online
consumers will be drawn to your business. There are
numerous guidelines for the creation of articles. This will
be discussed by other topics or articles.
8. It is also important to develop the trust of the customers.
Customers almost always seek assurances that their
product of choice is of excellent quality. Plainly describing
the products can just lead to doubts to some people,
thinking that these are just sales talk. You should come up
with articles that can help build the trust of the people.
It’s up to your creativity to do that. Sometimes it takes
more than words to build a trusting relationship.
9. Through article marketing you should be able to reach out
to customers. The principle is not to wait for customers to
come to your business, but rather bringing your business
to them. The articles that you have for your business
should contain all the necessary information these online
consumers need to know. The articles should also be
convincing enough to lure the online consumers to your
business. Do not heavily focus on luring online consumers
though. They might end up disappointed with your
business to the point that they give bad reviews towards
you. Try to keep your articles.
10. Article marketing involves the utilization of article
directories where you deposit your articles. These article
directories categorize your articles fittingly to their
corresponding categories. Popular search engines also
browse through article directories when an online user
searches for relevant keywords. Your article should have
the appropriate keyword for is to be located by the online
user. And the better the article in terms of quality and
popularity, the higher its priority and ranking in search
engines and article directories. Articles are always vying
for priority to get better exposure to the online
community. It helps to know that your articles should be
good enough to make online users read them and
patronize them.
11. Always remember that the very core of your online
business is through article marketing. Keep your potential
customers well informed by writing articles. Both the
buyer and seller will benefit form these articles. The buyer
gets all the needed information regarding the desired
product and the seller is able to sell the product and gains
money.