Our presentation for the course Interactive Marketing by Prof. Steven Van Belleghem. January 2012

1. Interactive Marketing
Group 1

2. Vision
Become the most interactive business school in Europe by
generating conversation between the school, students,
companies and potential customers.

3. Strategy
Interaction
Relevance
Authenticity

5. Key Performance Indicators
• Number of people engaged
• Quality of interaction
• Content input

6. PLATFORMS

7. CORPORATE VLERICK

8. Meet the student ambassadors
Dima
I am from Russia and currently
studying Marketing at Vlerick!
Wouter
I was born and raised in
Belgium and love to party!
Students
Infosessions
Career fairs
Website

9. Meet the staff
Marion Debruyne
Program Director
Sara Fiems
Program Manager
Website
Staff

10. Meet the professors
Website
Social Media
Professors
Infosessions

11. Web Seminar (Live Class)
Website
Students
Professors
Social Media

12. Case Studies
Website
Students
Professors
Social Media

13. In-company Project
Website
Students
Companies
Social Media

14. Hannah
Website
Students
Professors
School

20. Ghent Guide
Website
Social Media

21. Your Housing
Website
Infosessions
Students

22. Admission
Website
Social Media
Branded Material

23. Future Job
Tatiana: “In my job at Estée
Lauder, I feel that I can use the
knowledge obtained at Vlerick.”
Gilles: “After an extensive search,
I found my dream job as junior
brand manager with P&G.”
Website
Students
Companies

24. Business Game
Website Professors
Press Students
Social Media
Companies

25. Sports competition
Website
Students
Social Media
Press

26. Do you have your sweaters already?
Branded Material
Social Media
Students

27. Social Media
Website Guest Speakers
Social Media Companies
Students
Professors

28. STUDENT VLERICK

29. 23 December 26 September

30. Website
Students
Companies

31. Website
Students
Companies
Social Media

32. Website
Students
Social Media

33. Website Branded Material
Students Career Fairs
Social Media
Infosession

34. Photos
20 December 2011 12 October 2011
4 November 2011 26 September 2011
Website
Social Media
Students

35. Videos
Website
Social Media
Students