Social Business goes deeper than the surface of social media. Take a journey with us to learn more about all the moving parts of your social business.

1. Socialize Your Brand:
Visibility, Credibility, LIKEability
Presented by SocializeLA.com
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Tweet today:
@socializela
@CSRsocialite
#socialbusiness

2. Today’s Mission
 Understand Social Business as a whole.
 Uncover the truth behind a few myths of social business.
 Find out where you can grow your presence.
 How you can improve your own SEO!
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

3. Myths
 Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
 I don’t do social media, I don’t care
what ‘so and so’ had for lunch.
 I tried it and I didn’t see a sales
increase.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

4. Social Customers
 The social customer does one or all of the below:
 Researches online before they shop
 Checks-In while they shop/dine
 Reviews their experience (officially on
Yelp, Foursquare, etc.. OR unofficially via status
message)
 The social customer can be the best thing that ever
happened to your business.
The social customer can be the WORST thing that ever
happened to your business.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

5. Social Business
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

6. Meet Frank
• Instructs his team to find an event
venue.
• He himself is looking for a new
vendor.
• Asks his wife to find a hotel for a
weekend getaway.
• Is finding out more information on
the vendor who keeps calling.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

7. Meet The Girls
• Love to post – tag – follow on
Instagram, Pinterest, Facebook, an
d even Twitter.
• Love being trendsetters themselves.
• Gets excited by new trends that
they inevitably see online.
• Is easily impressed by beautiful
things.
• Have $211 Billion in buying power
(age 8-24) in the US.
• Spend less time on TV/Radio, more
time in the cloud.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

8. Meet Super Mom
• Does business with people she trusts
(professionally & personally)
• She decides if she will try them
based on their reviews online.
• She has a secret mom blog.
• She’s thrifty and loves purchasing
from companies who reward her
loyalty.
• In business, she will work with
companies who are moving
forward. Sometimes becomes
concerned about partners who
choose not to move forward.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

9. How do you become the company they
find and frequent?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
• Know your audience
• Be where they are
• Make sure your happy customers are
connecting with you online
• Give your customers options to connect
with you the way they choose
• Take the initiative
• Incentivize your target audience
• Be strategic

10. Which platforms
 Not all platforms are for
everyone
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

11. Business goals
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
search
SALES EFFORTS EVENTS NEW BUSINESS BUSINESS DEVELOPMENT MARKETING
research marketing

12. Team Work - Collaboration
 Collaborate with your department heads and
managers.
 Be on the same page.
 As you construct and grow your presence
collaboration will open you to new ideas.
 Have regular meetings.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

13. Content
 Calendar
 Keywords
 Consistency
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
 Blog
 Social Media
 YouTube
 Newsletter
 Press Release
 More….

14. Be Interesting
Be Genuine
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
What should we say?

15. Track your progress
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

16. Resources
 In house or outsource? Maybe both.
 Attend workshops and seminars to stay in the know and motivated.
 Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility
 Total Revenue x 10% = Marketing budget required to grow and gain market share
Where should we spend these dollars?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

17. How does this help my SEO?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
 Know your best keywords
 Implement into all content your write
 Properly title all photographs you publish
 Know what your competitors are up to
 Monitor

18. Stop Hiding.
 Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
 I don’t do social media, I don’t care
what ‘so and so’ had for lunch.
 I tried it and I didn’t see a sales
increase.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

19. Next steps  checklist
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

20. Thank You
How can we help?
• Coaching & Consulting
• Full Service Management
• SEO
• Website Design
• Social PR
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma