cmcc fmc

1. THE MOBILE INTERNET IS AWESOME.!
www.flickr.com/photos/35798967@N08/3307330817

2. New research from Nie lsen shows that 71% of
e
US consumers anticipate daily use of th
mobile internet wit hin the next two years. !

3. The US has the highest mobile Internet usage in
the world.!
Sweden 1.1%
U.K. 20.3%
Spain 1.4%
others 21.6%
Portugal: 1.2%
US: 29.3 %
India 11.1%
Egypt 1.7%
Malaysia 1.4%
South Africa
5.4%
Source: Bango February 2009

4. US 140+ 2013
Mobile
million
Internet! 63 January
2009
Users !
million
40 July
million
2008
Source: comScore & Parks Associates
www.flickr.com/photos/7178195@N03/3303687661

5. Daily mobile Internet usage
doubled!
in just ! 22.4
million
a year ! 10.8
million
JAN JAN
2008
2009
Source: comScore
www.flickr.com/photos/99005955@N00/3079166786

6. Why?!

7. er Net works!
Bett

8. Better Devices!

9. Services!
Hardware! Better Prices!

10. Consumers
!
Marketers!
Better Education!

11. Better Reporti
ng!

12. Better Repor
ting !
(this kind to
o)!

13. Everyone’s using it...!

14. US Mobile Internet User Profile (Age) !
May 2008!
13-17
13%
18-24
12%
35-54
65+
2%
37%
55-64
9%
25-34
27%
Source: Nielsen

15. …for a broad range of activities.!
www.flickr.com/photos/61672717@N00/3357034637

16. Daily Mobile Internet Usage !
Source: comScore, January 2009!
Used Business
Directories!2.45 million

17. Daily Mobile Internet Usage !
Source: comScore, January 2009!
Movie
Information! 3.07 million

18. Daily Mobile Internet Usage !
Source: comScore, January 2009!
Traded Stocks or !
Accessed Financial 3.27 million
Accounts !

19. Daily Mobile Internet Usage !
Source: comScore, January 2009!
Entertainment ! 5.47 million
News!

20. Daily Mobile Internet Usage !
Source: comScore, January 2009!
Social
Networking ! 9.28 million
or Blogs!

21. Daily Mobile Internet Usage ! 22.4 million
Source: comScore, January 2009!
News and
Information!

22. Where’s it headed?!
www.flickr.com/photos/28322263@N07/3081830950

23. Richer interactions.!

27. Implications! ns to explore a
nd
• New reaso obile
need-based m
discover…from old Web surfin
g.!
plain
Web usage to
assets. !
• Levera ge rich-media
n.!
for monetizatio
• New models

28. n designing
e created equal…so whe
NOTE: Not all screens ar designed to take adva
ntage of the
features
mobile websites with (e.g. iPhone, G1,
atur es of the best devices
latest and greatest fe at many users are still
BlackBerry Bold), yo u need to remember th
need to be able
es an d networks. They still
on older, slower phon ent – things like retail
to access the most ba sic and important cont
ost relevant given the
locations, call ce nters or whatever is m
!
context and campaign.

29. Niche advertising inventory.!

33. Implications!
specific
mobile sites with
• Highly targeted ting equals higher
CPMs.!
targe
audiences. Better .
ia experiences (e.g
ch-med
• New ad units deliver ri
er ads).!
iP hone-specific bann

34. Savvier shopping.!

38. Implications!
-shop in-store.!
• Customers can cross
with online in
• Brick and mortar competing
t home
real-time (d on’t have to wait to ge
to buy online).!
r reviews.!
• Access to peer/custome
Buy start
• Will “pri ce-matchers” like Best
t retail
hono ring web-based offers a
locations? !

39. Location-aware communities.!

44. Implications!
pecific
-c orrect, location-s
• Contextually
es.!
o ffers and servic asing
t ma nufacturers rele
• More handse tworking
b edded social ne
devices with em
capabilities.!
stead of
• Social Se arch Engine – In New
st a ny old hotel in
searching for ju for
ote l chain that paid
York, or for a h w York”,
hotel” and “Ne
the keywords “ here their
users can ask for the hotel w York. !
en they are in New
friends stay wh

45. Soon, consumers will assume you
have a mobile site.!

46. And they’ll expect it to be awesome.!

47. EE YOU ON THE INTERNETS...!
S
!
5THFINGER.COM
BLOG.5 THFINGER.COM!
THUM BJOCKEY.COM!
T WITTER: @CONRADLISCO!