1. LinkedIn Tips
Walt Pennington
619 993 6157
wpennington@pennfirm.com
http://www.linkedin.com/in/wpennington

2. Getting Started
Register for a LinkedIn account
Sell Yourself
Why should someone want to connect to
you?
Build Your Profile
Include at least two positions
Make sure the employer's name is the
same used by other former employees
Full educational history
Visible Email; Visible Direct Telephone

3. Be Found
Add content to allow people to find you
Current and Past Employers
Keywords (HP3000, MPE)
Schools
Groups - Alumni groups
Multiple email address (work, home, other)
Organizations of Interest
Enterprise Software Community
http://www.linkedin.com/groups?gid=39410&trk=hb_side_g
Personalize Your Profile Name
http://www.linkedin.com/in/wpennington
Login -> Profile -> click quot;editquot; next to Public
Profile

4. Applications & Collaboration
Add Presentations to Your Profile
Customers
Existing - Find Product Range, Benefits
Prospective
Networking
Options
Google Presentation http://tinyurl.com/googlep
SlideShare http://tinyurl.com/slidesh
Collaboration Tools - Employees & Customers
Share Files and Documents
Box.net http://tinyurl.com/boxnet-linkedin
Huddle (Collaboration)
http://tinyurl.com/huddlew

5. Searching - General Options
Search Options
Resume Keywords and Expertise: Education,
Tools, Technology.
Location (zip code + distance)
Companies (Past, Present or Both)
Industries
Employers, Job Title
Groups
Extend your search: Find members not in your
network, who are in a group

6. Searching - Advanced Options
Questions & Answers
Search for keywords, topics
quot;Related Companiesquot; - Search for a
company. Look for quot;Related Companiesquot;
quot;Career Path for XXXX employeesquot;
Find successor employers for prospects
quot;XXXX employees are most connected
to:quot;

7. Networking/Business Meeting
Marco Thompson (linkedin.com/in/marcothompson)
is the specific inspiration for this slide
LinkedIn @ Meetings
Networking
Display the LinkedIn profile using a projector
30-60 seconds to discuss themselves
Allows others to scan LinkedIn profile
Hear summary
Read the profile to supplement the
introduction. Longer retention.
Success stories
Summary in your profile

8. LinkedIn Tools
Optional Toolbars - Browser & Email
Browser
http://www.linkedin.com/static?key=browser_toolbar_download
Outlook
http://www.linkedin.com/static?key=outlook_toolbar_download
Profile and Status Updates
quot;Publish profile updates and recommendations?quot;
quot;Yes, notify my connections, show significant profile
updates on my company’s profile, and include me in the
industry Movers & Shakers listquot;
quot;Notify your connections of status updates?quot;

9. References - Dead Wood
References
Find contacts at a company to validate
the recommendations or to provide
references
Validate dates worked, and department
Find people in your network to provide
information on candidates
Dead Wood: Removing Contacts
Login -> click Contacts -> click Remove

10. Inspiration and Examples
Marco Thompson. Special thanks to
Marco who has a set of slides that are
more comprehensive called quot;Professional
Social Networkingquot; in his LinkedIn profile
http://linkedin.com/in/marcothompson
For other business networking inspiration,
see Marco Thompson's profile at Socializr.
com (http://www.socializr.
com/user/860699037)

11. If you liked this
presentation,
tell your friends.
If not,
ssshhhhhhhh!
Walt Pennington
619 993 6157
wpennington@pennfirm.com
http://www.linkedin.com/in/wpennington