Breif outline of interior and exterior signage, product development and enhanced fascia solutions.

1. Case Study / Mind Body Sole Leading the way to a brighter future.
Custom Signage
Solutions &
Innovation
The Challenge
•Staying within design intent and working with all involved to accomplish what needed to be done
•Need for dimensional look
•Completely abandoned old product
•Logo has 3 very custom colors
•No time to create custom vinyl within very aggressive development schedule
•Expensive Elite Acrylic material was specified by design firm
• Pigmented acrylics
•Develop a solution that could be applied to both exterior and interior signage

2. The Solution - Mind Body Sole Leading the way to a brighter future.

3. The Solution - Mind Body Sole Leading the way to a brighter future.

4. The Solution - Mind Body Sole Leading the way to a brighter future.

5. The Icon Companies - Innovation Leading the way to a brighter future.
Introducing Lo-Pro LED
Twice the Lifespan
Shines Four Times Brighter.
Lasts Twice as Long.
• Icon’s Lo-Pro LED leads the industry with
super-efficient, cost-effective lighting. Not
only does it showcase your company in
the best possible light, it stays brighter
longer than any other low-profile letters.
80% Fewer Raw Materials Means
Greater Sustainability.
4X
Brighter • Lo-Pro LED preserves the environment’s
energy by using fewer raw materials. And
Substantially
More Sustainable
since its LEDs aren’t permanently
imbedded, you only replace the LEDs —
Replaceable LEDs/ not the whole letter.
Maintainable Letters
In the end, that saves you a lot of time,
energy and money.

6. Case Study / Chase Blue Glowing Wall Leading the way to a brighter future.

7. Case Study / Bank of America Leading the way to a brighter future.

8. Success Story – Yum! Express Leading the way to a brighter future.
Brand Consistency
LED vs. Neon
LED signs provide many advantages
over standard neon, including:
• Lower energy usage
• Fast field installation
• Reduced maintenance costs

9. Success Story – Yum! Express Leading the way to a brighter future.
Brand Consistency
LED Letter
(w/ White Outline)
NEON Letter (control) LED Letters
LED
Company 1 LED
Company 2 LED
Company 3

10. Prototypes & Engineering Leading the way to a brighter future.
Prototypes &
Engineering

11. Case Study / HSBC Leading the way to a brighter future.
Interior ATM Vestibule
888-724-0380
www.iconid.com

12. Success Story – Jiffy Lube Refresh Leading the way to a brighter future.
The Challenge
For 20 years, Jiffy Lube had undergone a
variety of brand changes and updates without
sufficient standardization. Eventually, the wide
array of images displayed at Jiffy Lube
facilities had significantly diluted the brand.
So, in 2006, the client moved to address this
issue with new signage designs and plans for
nationwide implementation.

13. Success Story – Jiffy Lube Refresh Leading the way to a brighter future.
Development Phase
First, Jiffy Lube asked Icon to participate in the
development process, and we began working with
brand designers to test various approaches with
signage and architectural element prototypes.
The result was a unique, impactful look
engineered for affordability and flexibility: the Approaches
design incorporated aluminum composite material with Signage
(ACM) panels with a 10-year warranty and could and
be easily installed in a wide variety of settings.
Architectural
Element
Prototypes

14. Success Story – Jiffy Lube Refresh Leading the way to a brighter future.
Implementation – Surveys
The first phase of implementation focused on the
250 company-operated sites nationwide, and Jiffy
Lube made Icon responsible for approximately 60
locations in the Chicago and Philadelphia areas.
Our program management expertise and
nationwide teams were essential in successfully
addressing the challenge of widely varying permit
requirements. Within a week, we had mobilized
teams to conduct photographic surveys of almost
every site, an endeavor which provided a clearer
view of program scope while helping us smooth
the permitting process.

15. Success Story – Jiffy Lube Refresh Leading the way to a brighter future.
Installation
Once the maximum allowable signage had been
approved for each site, our manufacturing and
installation teams quickly completed the program —
ahead of schedule and ahead of the field. Within 2
months of the start date, Icon had completed nearly
half of our assigned locations.
And our value engineering lowered the price of
implementation: our engineers significantly reduced
per sign costs by tweaking design details for
maximum economy and quality.

16. Success Story – Jiffy Lube Refresh Leading the way to a brighter future.
The Result
Icon completed our portion of the program within
4 months, meeting or exceeding all cost and
schedule targets. Initial reports indicated a 3%
increase in daily car count and a 9% increase in
sales after re-imaging.
After supporting the initial Jiffy Lube re-branding
program with such speed and success, Icon
soon began work on close to 335 franchisee-
owned sites.

17. The Icon Companies: Corporate Profile Leading the way to a brighter future.
• Over 79 years of
success as an
industry leader
• $100M in annual
revenue
• Positive earnings
and cash flow
through lifetime of
business
• Strong financial
position with
major banks
• Program Management Combined to provide • Program Management providing over $18
• Sign Manufacturing unsurpassed products • Sign & Lighting Repair million in credit
• Site Audits & Surveys and services and Maintenance
• Permit Procurement • LED Retrofits
• Design Engineering • ImageCare Renew System
• Installation & Field Services • Parking Lot Lighting
• Facility Brand Application • New technology & special
o Interior & Exterior projects
• Survey & Asset tracking

18. The Icon Companies: Manufacturing Plants Leading the way to a brighter future.
Elk Grove Village, IL Lexington, SC Rancho Cucamonga, CA
Primary Function Primary Function Primary Function
Corporate Headquarters Manufacturing Manufacturing
Manufacturing Program Management
Program Management Unions & Locals IMS Service Center MANUFACTURING
Non-Union Facility
Unions & Locals Unions & Locals
• 3 strategically positioned facilities
International Brotherhood of Employees: 68 Non-Union Facility
Electrical Workers Local • 250 highly skilled employees
Square Feet: 60,000 Employees: 21
134A&B (Sign Electricians)
• Strong value-engineering capability
Local 134D (Sign Assemblers) Square Feet: 26,000
Sheet Metal Workers Int’l • Network of strategic outsourcing partners
Association Local 73
• Lean manufacturing process
Employees: 93
Square Feet: 103,000

19. The Icon Companies: Program Management Leading the way to a brighter future.
Why Signage Program Management? Services include:
Portfolios of projects, or programs, require • Sign-family development
strategic management. Our leading program • Facility brand application
management team focuses on broader, more • Franchise network support
conceptual issues, such as:
• Overall branding objectives Plus:
• Illuminated Sign Manufacturing • Site audits and surveys
• Field services • Permit procurement
• Delivery and installation
Over 105 Icon program managers provide
comprehensive identity services on a • Continuing warranty and
regional, national, and international basis. maintenance service
• Finance & leasing options
Our compartmentalized system also allows for quick changes
in program scope: increased flexibility means that our team
can efficiently adapt to changing needs.