Cloud Expo Santa Clara 2011 - General Session

1. Many Clouds, Many Choices
Rex Wang
1
VP Infrastructure & Management
Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

2. Private Cloud Adoption Is Increasing
2010 2011
Yes, in Yes, in
production at production at
Don’t scale, 11.3% Don’t scale, 17.7%
know/unsure, know/unsure,
Yes, in limited 9.5%
8.7% use, 12.8%
Yes, in limited
Yes, in pilot use, 12.2%
No, 35.4%
stage, 4.5%
No, 47.4%
Under Preliminary
consideration, planning, 4.9 Under Yes, in pilot
10.5% % consideration, stage, 7.1%
Preliminary
10.6%
planning, 7.5
%
37% have private clouds today
28% increase from 2010 to 2011
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2010
2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

3. Public Cloud Adoption Is Increasing
2010 2011
Yes, 13.8%
Yes, 20.9%
Don’t
Don’t know/unsure,
know/unsure, 12.6%
Under
20.4% consideration,
11.2% Under
consideration,
13.6%
No, 52.9%
No, 54.6%
21% use public clouds today
50% increase from 2010 to 2011
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011
3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

4. Many Cloud Use Cases
Private Cloud Public Cloud Observations
New applications more often
than extensions to existing
Both dev/test and production
Enterprise more often then
departmental
More often used by employees
than external users
Both stable and dynamic
workloads. Cloudbursting rare.
Long-lived apps more often
than temporary
Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011
4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

5. Top Private Cloud Applications
2010 2011
Home-grown applications 23% 29%
Departmental / Line of Business 13% 27%
Financial / Accounting 28% 26%
HR / Benefits 26% 25%
Email / Collaboration 28% 23%
Customer service 20% 21%
Marketing / Sales 12% 19%
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011
5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

6. Top Public Cloud Applications
2010 2011
Email / Collaboration 9% 17%
Marketing / Sales 10% 15%
HR / Benefits 10% 14%
Customer service 8% 11%
Financial / Accounting 11% 11%
Departmental / Line of Business 4% 9%
Project management n/a 7%
Virtual desktop 2% 5%
Desktop productivity applications 4% 4%
Procurement / Purchasing 4% 3%
Inventory / Shipping 3% 2%
Supply Chain Management n/a 2%
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011
6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

7. PaaS Outpacing IaaS
0% 10% 20% 30% 40% 50%
Application server
platform as a service
Platform as a Service Database
(PaaS)
platform as a service
Identity as a service Private
Public
Storage as a service
Infrastructure as a Service
Compute as a service
(IaaS)
Software Dev/Test
as a service
Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011
7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

8. Evolution of Private and Public Clouds
Public Cloud Evolution Public Clouds Hybrid
MSP
ISP CSP/
Telcos IaaS IaaS
PaaS
SaaS
ASP ISV
PaaS SaaS
Private Cloud Evolution Virtual Private Cloud
App1 App2 App3 App1 App2 App3 App1 App2 App3
App1 App2 App3 Consolidate
Private PaaS Private PaaS Private PaaS
Standardize
Private IaaS Private IaaS Private IaaS
Silo‟d Consolidated Private Cloud Hybrid
• Physical • Virtual • Self-service • Federation with
• Dedicated • Shared services • Policy-based public clouds
• Static • Dynamic resource mgmt • Interoperability
• Heterogeneous • Standardized • Chargeback • Cloud bursting
appliances • Capacity planning
8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

9. Evolution of Private and Public Clouds
Public Cloud Evolution Public Clouds Hybrid
MSP
ISP CSP/
Telcos IaaS IaaS
PaaS
SaaS
ASP ISV
PaaS SaaS
Private Cloud Evolution Virtual Private Cloud
App1 App2 App3 App1 App2 App3 App1 App2 App3
App1 App2 App3 Consolidate
Private PaaS Private PaaS Private PaaS
Standardize
Private IaaS Private IaaS Private IaaS
Silo‟d Consolidated Private Cloud Hybrid
• Physical • Virtual • Self-service • Federation with
• Dedicated • Shared services • Policy-based public clouds
• Static • Dynamic resource mgmt • Interoperability
• Heterogeneous • Standardized • Chargeback • Cloud bursting
appliances • Capacity planning
9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

10. Consolidation at PaaS and IaaS Layers
Consolidate onto a standard, shared and elastically scalable PaaS
vs.
Consolidate onto shared IaaS without standardization
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11. Server Virtualization and Clustering Deliver
Resource Pooling and Elastic Scalability
Server Virtualization Clustering
Make one physical resource look like many Make many physical resource look like one
Both server virtualization and clustering are key technologies for cloud
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12. Server Virtualization Options
Centralized Virtualization Lifecycle Management
Dynamic Oracle VM Containers Oracle VM
Domains for SPARC for x86
HYPERVISOR HYPERVISOR
M-Series T-Series All SPARC & x86 All x86
12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

13. Clustering Options Throughout Stack
Platform as a Service
Oracle Cloud Application Foundation
Oracle WebLogic Server | Oracle Coherence In-Memory Data
Oracle Exalogic Elastic Cloud
Oracle Database Real Application Clusters
Oracle In-Memory Database Cache (TimesTen)
Oracle Exadata Database Machine
Infrastructure as a Service
Sun Servers
Sun Storage
13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

14. Exadata, Exalogic, SPARC SuperCluster
Extreme Performance, Engineered Systems
• Unmatched performance, simplified deployment, lower total cost
• Building blocks for consolidation and cloud computing
14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

15. Case
Study
Private PaaS Examples
• Solution: • Solution: • Solution
– JAP – Java Application Platform – “Oracle as a Service” PaaS – Oracle Database as a Service (PaaS)
– DHP – Database Hosting Platform – Consolidate 300 small to medium with eGRID
– CHP – Compute Hosting Platform database environments onto 3 grids – Consolidation of >60 applications
– Centralized deployment of 200+ apps – Advanced chargeback model for cost until now on a standardised platform
– Oracle: recovery – Standardised environment, process
• WebLogic Server 10.3 – Oracle: and pricing
• Oracle Database 11g • Oracle Database 11g – Attractive price model with very low
• Solaris • Exadata time to market
• Sun M-Series/T-Series
• Benefits: • Benefits: • Benefits
– 35% reduction in operating costs – 50% operating cost improvement – Very fast deployment
– 30% reduction in project costs – P&L breakeven in Year 1 – Very good performance (> increase
– 44% power consumption avoided in – Server utilization: 15%  80% in all areas)
4 years, while doubling capacity – Elasticity – CPU can be taken from – Cost reduction of > 50%
– No downtime incidents in 3 years resource pool as needed – GREEN IT: 57% fewer power used
15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

16. Case
Study
Oracle IT: Private IaaS for Dev/Test
Supporting Over 3500 Developers via Self-Service Model
16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

17. Case
Study
Oracle IT: Private IaaS for Dev/Test
Delivering Speed and Efficiency for Competitive Advantage
• Internal hardware resource management application leveraging existing development
automation as a „private cloud API‟
• A self-service re-imaging & reboot portal for users
• Average server utilization rate exceeds 80% over 7 day work week
Current Metrics
 Avg. new VM reservations per day: ~50
 Avg. self-service reboots per day: ~25
 Avg. self-service reimages per day: ~100
17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

18. Evolution of Private and Public Clouds
Public Cloud Evolution Public Clouds Hybrid
MSP
ISP CSP/
Telcos IaaS IaaS
PaaS
SaaS
ASP ISV
PaaS SaaS
Private Cloud Evolution Virtual Private Cloud
App1 App2 App3 App1 App2 App3 App1 App2 App3
App1 App2 App3 Consolidate
Private PaaS Private PaaS Private PaaS
Standardize
Private IaaS Private IaaS Private IaaS
Silo‟d Consolidated Private Cloud Hybrid
• Physical • Virtual • Self-service • Federation with
• Dedicated • Shared services • Policy-based public clouds
• Static • Dynamic resource mgmt • Interoperability
• Heterogeneous • Standardized • Chargeback • Cloud bursting
appliances • Capacity planning
18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

19. Oracle Enterprise Manager 12c
Total Cloud Control
Optimize Plan
Setup
Meter &
Charge
Build
Manage
Test
Monitor
Deploy
Complete Lifecycle Integrated Cloud Business-Driven Application
Management Stack Management Management
Self-Service IT | Simple and Automated | Business Driven
19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

20. Evolution of Private and Public Clouds
Public Cloud Evolution Public Clouds Hybrid
MSP
ISP CSP/
Telcos IaaS IaaS
PaaS
SaaS
ASP ISV
PaaS SaaS
Private Cloud Evolution Virtual Private Cloud
App1 App2 App3 App1 App2 App3 App1 App2 App3
App1 App2 App3 Consolidate
Private PaaS Private PaaS Private PaaS
Standardize
Private IaaS Private IaaS Private IaaS
Silo‟d Consolidated Private Cloud Hybrid
• Physical • Virtual • Self-service • Federation with
• Dedicated • Shared services • Policy-based public clouds
• Static • Dynamic resource mgmt • Interoperability
• Heterogeneous • Standardized • Chargeback • Cloud bursting
appliances • Capacity planning
20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

21. Oracle Powers Many Third Party Clouds
21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

22. Case
Study
SoftBank: White Cloud Enterprise PaaS
Powered by Oracle
 Database & Java PaaS for Enterprise Systems
 Fully running on Exadata & Exalogic
+ Data Guard, Database Vault & Advanced Security Option
 Carrier Grade
- High Performance
- High Security
Oracle Exadata ＆ Oracle Exalogic Elastic Cloud - High Availability : 99.999%
 License Options
- Hourly Rates (Oracle License Included)
 Full Support from SoftBank*
* Platinum Partner with Exadata specialization
22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

23. Full Oracle Software Stack Certified and Supported
on Oracle VM on Amazon EC2
• Amazon EC2 now supports Oracle VM
• Fully certified and supported:
Oracle Database, Oracle Fusion
Certified & Middleware, Oracle Applications
supported (EBS, PeopleSoft, Siebel)
• Oracle license portability
• Oracle Linux support and Amazon
Premium Support
• Amazon Machine Images (AMIs)
based on Oracle VM Templates
23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. © 2010 Oracle Corporation – Proprietary and Confidential

24. Oracle on Demand Cloud Services
On Premise
@Customer @Oracle SaaS
Software License Customer Customer Customer Oracle
Software Management Customer Oracle Oracle Oracle
Infrastructure Management Customer Customer Oracle Oracle Oracle
Datacenter Customer Customer Oracle Oracle
24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

25. The Oracle Public Cloud
Applications and Platform: Based on Industry Standards
Fusion Fusion Fusion Oracle Social
CRM HCM Talent Network
Database Java Data Security
Service Service Service Service
25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

26. Oracle Public Cloud
Complete Choice
Instant productivity • Self-Service, monthly subscription, instant
provisioning
Complete • Complete set of business-critical platform
and application services
100% standards-based • Move existing applications to the cloud
with no change
On-cloud or on-premise • Same products available in both modes
26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

27. Oracle Cloud Offerings – Complete Choice
Private Cloud Products Private & Public Cloud Services
Applications Oracle On Demand Oracle Public Cloud
Oracle Applications Oracle Fusion Oracle Fusion
Oracle Applications On Demand
CRM Cloud HCM Cloud
Service Service
Oracle Enterprise Manager
Platform as a Service
Integration: Process Mgmt: Security: User Interaction:
Oracle Social Network
Cloud Management
SOA Suite BPM Suite Identity Mgmt WebCenter Middleware On Demand
Cloud Application Foundation: WebLogic Server, Exalogic On Demand Oracle Java
Coherence, JRockit, Exalogic Elastic Cloud Cloud Service
Oracle Database, Database Options Database On Demand Oracle Database
Exadata Database Machine Exadata On Demand Cloud Service
Infrastructure as a Service
Manager Ops Center
Oracle Enterprise
Oracle Solaris Oracle Linux
Oracle VM for SPARC (LDom)
Solaris Containers Oracle VM for x86
Servers
Storage
Network Fabric
27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

28. Oracle Cloud Computing Strategy
Many Clouds, Many Choices
• Provide customer choice of private and public clouds
• Deliver complete, integrated offerings spanning SaaS,
PaaS and IaaS
• Enable customers to adopt cloud as the business requires
28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

29. oracle.com/cloud
www.facebook.com/OracleCloudComputing
@OracleCloudZone Hashtag: #oraclecloud
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30. THE PRECEDING IS INTENDED TO OUTLINE OUR GENERAL
PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION
PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTO ANY
CONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY
MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE
RELIED UPON IN MAKING PURCHASING DECISION. THE
DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES OR
FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS
REMAINS AT THE SOLE DISCRETION OF ORACLE.
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