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Chapter 15 Vocab

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Chapter 15
PROMOTION
COMMUNICATION PROCESS
SENDER
MESSAGE
ENCODING
MESSAGE CHANNEL
RECEIVER
DECODING
FEEDBACK
INTERPERSONAL COMMUNICATION
MASS COMMUNICATION
BROADCAST MEDIA
ADVERTISING
PUBLICITY
PUBLIC RELATIONS
PERSONAL SELLING
SALES PROMOTION
PROMOTIONAL MIX Personal Public Sales Selling Relations Advertising Promotion
PROMOTIONAL PLAN

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Chapter 15 Vocab