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Marketing Your Business Pathways with Social Media

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The document discusses using social media platforms like Facebook, Twitter, YouTube, and WordPress to market a high school business department. It provides tips for using each platform, such as having consistent branding, multiple administrators for Facebook, embedding videos on YouTube, and promoting social media accounts on websites. The results section states that using social media increased student enrollment in business classes and sections, improved communication between teachers and students, and led to competitive enrollment for advanced courses.

BusinessTechnology
1 of 13
Marketing Your Business Pathways with Social Media ESU Business Teacher Conference, February 2012
WRHS Business Department Facebook.com/wrhsbusiness @BusinessRurals Twitter.com/businessrurals WRHS Business Youtube.com/wrhsbusiness wrhsbusiness.com wrhsbusiness.com/wp-admin wrhsbusiness@gmail.com
Blocked Only Teachers Only Teachers Everybody Everybody
Facebook Consistent and recognizable logo or meme. Multiple “Admins” or people who can post. Photos are a must. Ask students questions, share links and videos, update status. Add Tabs for contests and welcome pages.
Consistent and Contests, bribes, in Twitter recognizable logo or meme. formation, upcomin g tests, etc. Custom background with promotion Other sports, clubs, departments in the of our common hashtags. school get on board.
Twitter #twitterbribe Follow and retweet this if you want free coffee from Common Grounds at WRHS. Random follower receives FREE coffee for a week! (Winner picked August 25th)
Twitter WOM is one of the most viral and popular types are marketing. What does WOM stand for? #trivia
Twitter What company does this famous logo belong to? #trivia
Consistent and YouTube recognizable logo or meme. Embed videos in websites and Add favorite videos for students to PowerPoints. go back and look at.
wrhsbusiness.com WordPress Back End Front End
Promote Social Media We want you to CREEP We want you to CREEP on us.. on us. Washburn Rural Business Department @WRHSBusiness Washburn Rural Business Department @WRHSBusiness
Promote Social Media ...because we’re awesome.
Results: • Number of students in our classes • Number of sections increased • Teacher at the middle school • Competitive enrollment for advanced/intermediate classes • Student/teacher communication

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Marketing Your Business Pathways with Social Media

  • 1. Marketing Your Business Pathways with Social Media ESU Business Teacher Conference, February 2012
  • 2. WRHS Business Department Facebook.com/wrhsbusiness @BusinessRurals Twitter.com/businessrurals WRHS Business Youtube.com/wrhsbusiness wrhsbusiness.com wrhsbusiness.com/wp-admin wrhsbusiness@gmail.com
  • 4. Facebook Consistent and recognizable logo or meme. Multiple “Admins” or people who can post. Photos are a must. Ask students questions, share links and videos, update status. Add Tabs for contests and welcome pages.
  • 5. Consistent and Contests, bribes, in Twitter recognizable logo or meme. formation, upcomin g tests, etc. Custom background with promotion Other sports, clubs, departments in the of our common hashtags. school get on board.
  • 6. Twitter #twitterbribe Follow and retweet this if you want free coffee from Common Grounds at WRHS. Random follower receives FREE coffee for a week! (Winner picked August 25th)
  • 7. Twitter WOM is one of the most viral and popular types are marketing. What does WOM stand for? #trivia
  • 8. Twitter What company does this famous logo belong to? #trivia
  • 9. Consistent and YouTube recognizable logo or meme. Embed videos in websites and Add favorite videos for students to PowerPoints. go back and look at.
  • 11. Promote Social Media We want you to CREEP We want you to CREEP on us.. on us. Washburn Rural Business Department @WRHSBusiness Washburn Rural Business Department @WRHSBusiness
  • 12. Promote Social Media ...because we’re awesome.
  • 13. Results: • Number of students in our classes • Number of sections increased • Teacher at the middle school • Competitive enrollment for advanced/intermediate classes • Student/teacher communication