Atlas CEO Ben Wright discusses how to use LinkedIn to recruit and retain companies - one of today's greatest opportunities online.

1. Atlas Presents: Business Recruitment and Retention Using

2. About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership

4. Commercial Property databases

5. Business databases

6. Data Search (Data Tab)

7. Other Data Management (Map Overlays)

8. Community Data Management

9. GIS System Analytics

10. GIS Data Reporting

11. Data Widgets

13. Content Services

14. Research Services

16. Current practices in recruitment and retention

17. Recruitment techniques

19. Trade organizations

22. 80 Million plus users worldwide, in 170 industries and 200 countries

23. Execs in all of the Fortune 500

24. 60% of incomes over $93,000

25. Segments:

26. Executives: 28%

27. Networkers/Consultants: 30%

28. Late Adopters: 22%

29. People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users.

31. Your Contacts

32. Your Connections

33. Status updates

34. Companies

35. Groups

36. Events

37. InMail Feature

38. Applications

39. Advertising

41. Groups on LinkedIn

42. Company Profiles on LinkedIn

43. Atlas Research: LinkedIn use by location decision makers

45. Sherwin-Williams Co., Georgia

46. Trione & Gordon/ONCOR Intl., Texas

47. Colliers International, Toronto CANADA

48. Little & Associates Architects, North Carolina

49. Palm Inc – Sunnyvale, California

50. Visa – San Francisco, California

52. What is the typical size of your location deals in number of employees? 63% typically represent deals between 50 and 499 employees

53. What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.

54. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook.

55. How frequently do you use each? 72 % use some form of Social Media at least weekly.

56. What is the applicability of LinkedIn to your profession? 52.6% say LinkedIn has good application to the site selection profession.

57. What is the applicability of LinkedIn to your profession? “I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.” “I think it has good application. I have gotten proposals through this tool.” “Pretty low rated.” “It’s okay.” “I already have the contacts I need in my email – how is this different?” “Not much” “Good for seeking independent information.” “Good for finding contacts, and to keep in touch with peers.” “More of a business site” Useful networking tool Don’t know yet.

58. Business Recruitment and Retention using LinkedIn

59. Step 1: Build your profile Education and expertise Clients/Industries you have worked with Full contact information Link/address to Twitter page Link to your website Slideshare “Slidespace” Membership groups (groups joined) Upcoming and past events Upcoming sales trips (as events)

60. Step 2: Build your contact list Inventory contacts associated with past deals Inventory industry specific contacts As a team, set territories Import lists into Outlook Import contacts from Outlook into Linked In Write a personalized invitation – keep it simple. Send invitations to those you know well en masse Work your 1st degree connections to gain introductions to others on your list

61. Step 3: Working your network Status updates 2-3x per week, relevant, inside information Join Groups where prospects/local companies are, such as http://biopharmnetwork.org/, which has 100,000 + members SlideShare of new content, like http://www.atlas-advertising.com/community-marketing-presentations.aspx Posting news in Groups Hosting and joining events

62. Step 4: Recruit companies to online meetings Fam tours consistently rank as the best communication tool you have. However, they are expensive, roughly 5-10K per participant. Using standard tools plus LinkedIn that are free or <$50 per month, you can have 5-10 prospects with you virtually. Tools include Webex, GoTo Meeting, Fuze Meeting, Adobe Connect Pro Set a schedule, one per month, and set a content schedule Recruit using email and Linked In Make the content “inside” information Consider private, one on one meetings as well. Record the presentation, post your content on Slideshare and YouTube, then embed in your website.

63. Step 5: Working targeted industry lists using LinkedIn

65. Promotion strategy

66. Social media training

67. Social media execution

68. Social media consulting

69. LinkedIn events setup, training and managementA customized plan for your community plus two trainings is only $2,500 ATLAS SOCIAL MEDIA DOWNLOADS Leveraging Social Media Eight Things Economic Developers Should be Doing With Social Media How to Build a Community Brand in the Age of Social Media Seven Ways Social Media and Your Website Can Work Together