1. Northland Connection Website Review and Agency Capabilities

2. Effective Ways to Use Social Media for Economic Development

3. About Atlas Advertising We help economic developers reach national and international prospects and site selectors We deliver branding, website development, GIS mapping, research, social media and creative services We build best-in-class products to simplify online marketing for economic development Our agency is led by a former economic development practitioner and has worked with 50+ ED clients in 30 states Our campaigns generate an average of three to ten times the response of other campaigns

4. Featured Clients Indy Partnership Hoosier Energy State of Ohio City of San Francisco Greater Phoenix Economic Council TREO (Tucson)

5. Outline A conversation about social media Why social media is important The Atlas Report: social media use by site selectors What’s stopping us? Where to start Overview of social media tools Who does social media well? Parting thoughts Questions?

6. Why are you interested in social media?

8. I don’t want to get left behind

9. Everyone’s talking about it and I know there’s something to it, I just don’t know what yet!

13. Growth of Social Media (Pew Internet & American Life)

15. 2006: 41,600,000

16. 2007: 165,000,000

17. 2008: 359,000,000

19. 2007: 8,340,000

20. 2008: 137,000,000

22. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook.

23. How frequently do you use each? 72 % use some form of Social Media at least weekly.

24. An indication of what is to come? “Young companies are all about social media. Their whole concept is open source everything. They rely on an online community. They’re building enthusiasts for their product online. I have a current client in the auto manufacturing space that loves social media. These guys are choosing their locations based on what their online community says they want. “If you can find companies on social media, you can reach them. Big corporations not using it this way, but small guys are for sure. “As people who live in the community find these great companies, they could connect ED with companies. Blog with your citizens about what they like and what they know about. Tips are good. Fear is how do you know you have the good information in these channels? I am just learning myself.” -A Site Selector, early October 2009

25. So, what’s stopping us?

27. I don’t know where to start

28. I don’t know how to measure my results

29. What if it’s just a fad?

30. What if people say horrible things about us?

31. I don’t know what to say

33. LinkedIn has 48 Million plus users worldwide, in 170 industries and 200 countries

34. Companies widely engaged in social media surpass their peers in both revenue and profits

37. How many prospects, when asked, say they saw us on SM?

38. How many followers, fans and readers are hearing our messages?

41. Where are they spending their time online?

43. What will you say and how will you say it?

44. Taking your brand and messaging standards into account

45. Considering legal concerns

46. Considering your goals

48. Step three: allot your resources LINKEDIN Ongoing Commitment: * Time is weekly total

49. Step three: allot your resources TWITTER Initial Set Up: Ongoing Commitment: If you are have a blog or are updating your LinkedIn profile already, ongoing commitment for Twitter may drop substantially.

50. Step three: allot your resources BLOGS Initial Set Up: Ongoing Commitment:

51. Step three: allot your resources If you do all three… This: Becomes this:

52. Step four: say something Once you have your plan, put it into action. Start posting, tweeting and commenting. And expect that reaching your goals will take time and great content. When you’re posting, consider the goals you’ve set and the audience you’ve identified. You should always be asking yourself: what is my audience getting from this content? Make sure your audience always has a reason to return. Everything you post or tweet or re-tweet should be integrated with your overall brand and goals. Social media isn’t a stand-alone tactic: it should connect with your website, your presentations and the way you speak to your prospects on the phone. Everything should feel consistent.

54. Keep it simple

55. Think about your users

56. Think like your users"If your target audience isn't listening, it's not their fault, it's yours.”Seth Godin, Small is the New Big

57. Overview of social media tools

59. Execs in all of the Fortune 500

60. 60% of incomes over $93,000

61. Segments:

62. Executives: 28%

63. Networkers/Consultants: 30%

64. Late Adopters: 22%

65. Exploring options: 20%

68. More than 300 million active users, 150 million once a day

69. More than two-thirds of facebook users are outside of college

70. Average user has 120 friends on the site

71. More than 900 million photos uploaded to the site each month

72. More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

75. Usage up 1300% in 2009

76. Fastest growing site in the Member Communities category at 1,382%.

77. Tweeters are not primarily teens or college students as you might expect:

78. Largest user group on Twitter is 35-49 year olds; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.

81. There are over 200,000,000 blogs online

82. Blogs tend to rank high in search

83. Atlas blogs are hosted through Wordpress. Wordpress currently has 7,237 available plugins for things like sidebar polls, event calendars, Twitter integration, Share It and more

85. Flickr also supports video upload

86. As of October 2009, it hosts more than 4 billion images

87. Flickr is owned by Yahoo!

90. Insider tone

91. Outstanding use of Twitter – 2,700 followers

92. Tweeting 4-6 times a daywww.metrodenver.org/blog

94. Your executive should be involved

95. Your blog should be open and honest

96. Use a tone that is personal and connects you to your stakeholders

98. Concise posts

99. Integration of MassChallenge startup competition Twitter account on blogwww.bostonworldpartnerships.com/blog

101. Content is still king: the more of it you have, and the better it’s displayed, the better your organization will do online

103. Understanding your audience

104. Planning ahead

105. Allotting appropriate resources

106. Saying something worthwhile”[Online] you don’t have a captive audience. You have a multi-tasking, distracted, ready-to-leave-your-site-at-any-time audience who has very specific goals in mind. If your content doesn’t meet those goals, and quickly, they will leave. Period.” –Kristina Halvorson, Content Strategy

107. To view our presentations: Join our LinkedIn Group: Next Gen Economic Development Marketers (Once you sign up, you will need to be approved) We look forward to having you!

108. Questions? Comments? Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Gigi Griffis t: 303.292.3300 x 223 gigig@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace