https://www.wrike.com/blog - Working in such a fast-paced industry as marketing, it's quite easy for routines to become deadly or tiny mistakes to be overlooked. Here's our list of 10 mistakes to watch out for and avoid at all costs.

1. FAIL!
10 #MarketingMistakes
You Should Never Ever Commit

2. Trying To Be Everything To Everyone
You can't solve everyone's problems. You have a target
audience, an ideal customer. Segment your lists. Aim for the
sweet spot. Don't try to be a swiss army tool.
01

3. Trying To Go It Alone
Activate your network, followers,
influencers, or partners to grow
your brand's presence. Get them
involved in helping you create &
promote inspiring stories, great
visual content or helpful resources.
02

4. Ignoring SEO
If you ignore SEO, you’ll never be
found on the web, and your
business will never gain the
online credibility it needs for
search engines to send you the
right visitors.
03

5. Following Each New Trend
Do you follow each new trend or
strategy before following through on
previous strategies? That could be
severely limiting the impact of your
marketing and burning your team out.
04

6. Pushing Your Brand On Social Media All The Time
Nothing's more boring than
the dinner guest who only
talks about himself. Don't
be that guy. Instead, be
helpful, be genuine, share
stuff which your contacts
will find useful.
05

7. Running Your Team With Email/Spreadsheets
Using the wrong tools will result in lost productivity and
inefficiency. The quality of your work and the swiftness of your
response time will suffer. Instead, use a proper work
management tool.
Download our free ebook to understand why.
06
Click here!

8. Working In Silos
Are your Lead Gen, Content, SEO, Web and PR
teams working from the same playbook? Are you
aligned with the Product and Sales priorities as
well? Working in silos will kill your growth potential.
07

9. Not Measuring
Your Efforts
Always measure and adjust your plan according to
the results of previous performance. Make sure your
efforts are not being wasted by posting/emailing at
the wrong time or to the wrong segments.
08

10. Forgetting Your Current Customers
Do you stress about growing awareness and bringing new prospects
into your sales cycle but forget about who's paying the bills today?
Don't ignore your current customers - keep them happy, focus on
repurchase and retention, and don't forget about upselling too!
09

11. Forgetting “Calls To Action”
Do readers of your blog posts know what to do next (Subscribe,
Read this, Download this, etc.)? Do you give web visitors a place to
go next? Do you have CTAs on key social sites and profiles?
For example: click below to learn how to build a world-class internal
creative agency.
10
Download it!

12. Image Credits
01. Swiss Army Pen Knife Pocket Knife by Alan O’Rourke. https://flic.kr/p/tgGsCb
02. Cowboy by Daniel Huntley. https://flic.kr/p/5xEThx
03. Prolegomena to an evidence-based policy for software patents by
Opensource. com https://flic.kr/p/a9LrN3
04. _DSC6314 by FIT Lab Swansea. https://flic.kr/p/kw7neH
05. Promote, Speaker, Megaphone, Hold by Joe The Goat Farmer
07. Datacenter Work by Leonardo Rizzi. https://flic.kr/p/7Fd8JJ
08. Rulers by Dean Hochman. https://flic.kr/p/mKQ2JR
09. Shopping by Elliot Stokes.https://flic.kr/p/aipaCc

13. Brought to you by
www.wrike.com