PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
So metourism presentation email & social
1. Blue Sky Factory Presents
Email + Social Media:
So Happy Together
Baltimore, Maryland
2. About Blue Sky Factory
BlueSkyFactory.com
Social Media Baltimore
Self-Service
Strategy Full-Service
Ranked Top ESP Since 2004 1
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3. About Blue Sky Factory
The Offices: The Team:
Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte
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4. Social Media Explosion
Over 400 million users
752% growth in 2008
30.1 million users & growing
100 million videos viewed daily
3 billion images uploaded
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11. Agenda
1. Develop Your Objectives
2. Encourage Content Sharing
3. Use Social to Build your Email List
4. Use Email to Grow your Social Media Presence
5. Blog Updates Through Email
6. General Best Practices
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13. Common Objectives
1. Connect with your audience.
2. Engage your subscribers.
3. Build & grow relationships.
4. Become a resource for your subscribers.
5. Generate loyalty, retention & mindshare.
14. 1 2
Encourage Content Use Social To Build
Sharing Your Email List
3Use Email to Grow 4 Updates Through
Blog
your Social Email
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24. Share via Facebook Like
Facebook Like
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25. Share via Forward to a Friend
Don’t forget the original social tool: Forward to a Friend
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26. Use Social To Build Your Email List
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27. Social >> Email
Use social media to build your email subscriber base
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28. Email Subscriptions via Social
Use social media site updates to promote your email subscription.
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29. Facebook Opt-in Form
Use an email opt-in form on your Facebook page to grow your
email list, build your brand and spread your awareness.
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44. Social Media Growth/Reach Campaign
• Email sent to over
178,000 customers on
May 25, 2010
• Within one week, their
Facebook fan count grew
65%
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46. Easily Push Your Blog Updates
With RSS To Email
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47. Corporate Blogging
Companies with blogs gathered 68% more leads than companies
without blogs.
Research by Hubspot 2010
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48. Corporate Blogging
46% of companies with a blog acquire customers through this
channel!
Research by Hubspot 2010
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49. Create a Blog
Develop a blog to share a different voice/angle with your
consumers.
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50. RSS to Email
Send blog updates to your audience via email
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52. Email + Social Media: Best Practices
Include links to your social media
pages in all email communications
(even transactional emails).
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53. Email + Social Media: Best Practices
In your email communication, encourage sharing with valuable,
share-worthy content.
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54. Email + Social Media: Best Practices
Mention your email and social presence in all marketing channels.
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55. Email + Social Media: Best Practices
Identify your objective for each social channel, and tailor your
message on that channel to your audience there.
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56. Email + Social Media: Best Practices
Where are your customers
communicating? Be aware of
conversations that are relevant to
customers.
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57. Email + Social Media: Best Practices
Be a friend and a resource; don’t always try to sell.
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58.
59. Interested in learning more?
Lindsay Clark
Sr. Client Services Manager
Blue Sky Factory
lclark@blueskyfactory.com
http://www.blueskyfactory.com/sometourism
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