Survive Content Shock with 10 Strategies
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The document discusses strategies for succeeding in an environment of increasing digital content, known as "content shock". It notes that the amount of online content is growing exponentially and that high-quality, unique content is needed to stand out. The document provides 10 strategies for content creation, such as being first, partnering with others, recycling existing content by updating it, and creating exclusive content that cannot be found elsewhere on the internet. It emphasizes writing concise, tight content and reading books to understand good writing.
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Survive Content Shock with 10 Strategies
- 3. First Principles •Be First •Be Right •Be Credible •Be Better
- 5. What is Content Shock? • 10 hours/day “consuming content” • 600% bigger Internet by 2020 • High barrier to entry • Deep pockets win
- 6. k of the Literate Ro
- 8. The “Myth” of Rising Content
- 9. 1. “Write good content” is still a stupid strategy
- 10. 2. Be Human
- 11. “We will leverage end user learnings on a going forward basis.” “We'll use what you learned from now on.”
- 12. “We have created a frictionless user onboarding experience.” “Signing up is easy.”
- 13. AYFKMWTS?! A commonly used product management go-to-market planning approach leverages the concept of a customer lifecycle delivery model. Along with ensuring a solution’s technical readiness, a product manager must ensure that tools, processes, documentation and training are developed for sales, operations and customer care before declaring product readiness.
- 14. 3. Write Tight
- 15. For sale. Baby shoes. Never worn.
- 17. 4. Seriously, Read a Book!
- 18. Title Text • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five Reading a lot teaches you what good sentences sound like, feel like, look like. If you don't know what good sentences are, you will not be successful as a writer of words.
- 19. 5. Partner Up
- 21. Unless you. . . • Update old articles • Revisit old topics • Expand list posts
- 22. Title Text • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five 7. Curation
- 24. 8. Go Where The Competition Isn’t
- 26. 9. Create Exclusive Content
Notas del editor
- Schaefer says “great content will always rise to the top” is a myth. I disagree. Mediocre content absolutely will not. Great content may be “the price of admission,” but I’ve never seen “blah” be #1.
- I found this on a real blog post the night before I gave this talk.
- You have 300 – 400 words to make your point. Don’t waste them on adjectives, adverbs, and stupid shit.
- You have 300 – 400 words to make your point. Don’t waste them on adjectives, adverbs, and stupid shit.
- Cathy Day — @daycathy — author of “Circus In Winter” and “A Comeback Season.”
- Partner with allies, cross-post content, share audiences.
- You’re only adding to the pile
- If you have to choose between curation and creation, choose creation.
- It can be PART of your content marketing, but if that’s all you do, you’re only adding to the pile.
- If everyone is blogging, do a podcast. If everyone is podcasting, do a video. (Mark Schaefer tip.)
- White papers, e-books, special reports, email newsletters.
- Of course, you have to feed the beast. The temptation is to just do what’s easiest, which adds to the problem.