Crossroads Presentation

1. WRS: MAXIMIZING YOUR ONLINE EXPOSURE

2. THE SOCIAL MEDIA CRAZE: WHAT’S DRIVING IT?

5. SOCIAL MEDIA TRENDS

6. THE GROWING DEMOGRAPHIC

9. SO AS A BUSINESS, HOW TO YOU TAP INTO THE 30% OF INTERNET USERS AT YOUR DISPOSAL?

11. Facebook Sample: Northwoods Resort

12. MySpace Sample: Crowne Plaza Phoenix

13. Twitter Sample: Crowne Plaza Phoenix

14. UGC: WHAT IS IT?

19. Top 10 User Generated Content Sites

20. Yahoo Answers Sample: WRS actively looks our for questions that could be relevant to our markets or hotels and submits answers

21. Yelp Sample: WRS actively looks our for review opportunities that could be relevant to our hotels and submits content, images, or data that can make hotel more attractive to potential buyers

22. SAMPLES BLOGS AND ARTICLES

23. Article: Spring Break Safety Tips USA Travel Guide (WRSOL Blog) post actively picked up by Google

24. USA Travel Guide (WRSOL Blog) actively delivers 1000 visits a day on average to the blog then to our hotels, via the articles. Here’s the article picked up on Spring Break Safety Tips

25. More sample searches where our blog is on page 1 in Google

26. This particular search took visitors to our page on one of our hotels, Phoenix Park Hotel.

27. This particular search took visitors to our page on one of our hotels, Northwoods Resort (see next slide)

29. USA TRAVEL GUIDE TRAFFIC TO THE BOOKING CALENDAR You can see that our blog sent 130 visits to Northwoods booking calendar in April - our blog readers are also interested in rates and booking room nights!

30. Travel Reviews are actively being found by the search engines and read by potential guests! Keeping a close eye on them is critical to your conversion rates.

32. THE BUYING DECISION Only 4% of all online bookers are not looking at more than one customer review before making the buying decision…

38. PHOTO SHARING SITES

39. POSTING IMAGES AND THE IMPACT ON SEARCH You’d be surprised what’s out there tagged with your hotel name on it.

43. RSS FEEDS (REALLY SIMPLE SYNDICATION)

45. SOCIAL BOOKMARKING SITES

47. THE IMPACT OF CUSTOMER REVIEWS AND INCREASED ONLINE PRESENCE

49. HOTELPOSTS

51. REVIEW SITES Shows you where your reviews are coming from You can also see at a glance which sites reviewed you

52. REVIEW SAMPLES FROM HOTEL POSTS.COM Weekly updates on all reviews for the week with a link to the “management response” area so hotel can respond from one place.

53. BRAND OPTIMIZATION

54. Hampton St. Louis Crossroads Hotel

55. Hampton Colorado Springs Crossroads Hotel

56. Hilton Garden Carlsbad Beach Crossroads Hotel

57. Hilton Garden Boston Crossroads Hotel

58. Hilton Garden Bush Crossroads Hotel

60. Hilton Singer Island WRS Client since 2006 Optimize Key Phrases, including area attractions …

61. HILTON SINGER ISLAND TOP SEARCHES – PAGE ONE PLACEMENT FOR ALL TARGET PHRASES Page 1, Place 5 Page 1, Place 3 Page 1, Place 4

62. GET VISITS BEYOND BRAND HOME PAGE Search gets you to our landing page inside brand.com site for hotel that features our property (see next slide for the actual page)

64. Hilton Garden Chicago WRS Client since 2007