Generate online leads with latest landing page optimization strategy by internet marketing consultants in Halifax. Request quote or call (902) 405-8777

1. YOUR MONTHLY REPORT ON THE LATEST INTERNET MARKETING TRENDS
IN THIS ISSUE:
 What's Your 2013 Landing Page Optimization Strategy?
 What Is a Landing Page and How Do I Use It?
 How to Optimize Landing Pages in 2013
April 2013
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(902) 405-8777
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What's Your 2013 Landing Page Optimization Strategy?
It's All About Generating Leads That Convert!
DIGITIZATION OF BUSINESS
What is the goal of any marketing campaign?
The obvious answer would be to generate leads. Whether it is
organizing an event or advertising on television or in the print
media, the end goal is to generate leads that can be converted into
sales. Every branding activity that a business engages in has to
support this objective.
This brings us to the next question, and the focus of this newsletter.
What's a Landing Page and How Do I Use It?
Key Steps For Attracting Visitors to Your Landing Page!
What is a landing page?
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2. Simply put, a landing page is a web page that helps businesses
capture leads. It is different from a Home page, which usually serve
as the doorway to generic information about the various products,
solutions, and services offered by the business. As such, a typical
Home page has too many elements vying for the visitors' attention.
A targeted landing page will work towards compelling a visitor to
take the specific and desired action.
There are several ways a visitor can be directed to your
landing page:
 Search engine results link when someone runs a query for
your keyword
 Clickable links in your pay per click ad or other online
advertisements
 Links pointing to this page incorporated in social media
posts
 Email campaigns providing links to this page
 Organic search engine optimization (SEO) campaigns throw
up links to this page during relevant keyword searches
The impact of your landing page can be measured by analyzing the
number of visitors who convert. Tools are available to measure the
number of visitors. These tools will also provide you information on
the means by which they landed there - was it your SEO strategy or
your PPC campaign or your social media activities or even your
direct mail campaign.
If your campaigns are attracting a lot of visitors but none are
converting into leads then the problem might lie with your landing
page. The solution lies in enhancing and optimizing your landing
page to maximize conversions.
Types of Landing Pages
Depending upon the objective you want to achieve, your landing
page can be of two types:
 Informational landing page: If you want to present
yourself as a thought leader then you can create an
informative landing page, which displays content that is
relevant to your visitor. Ideally, the information should center
around the keyword that brought the visitor to your landing
page in the first place.
 Action-oriented landing page: This is a landing page with
a clear call to action. It could be oriented towards convincing
a visitor to buy a product or capture contact information
through an online form. If making a sale is the objective, you
have to ensure that previous interactions with you provided
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MARKETING STATS
Visibility Is Key to Clicks
* Click-through rates averaged 0.34%
on ads that were 50% viewable
* Once ads reached 60% viewability,
clicks and post-click conversions rose
alongside.
Read the Article (eMarketer)
ON THE BLOG
Check out some of our recent
blog posts
* Heard of the WSI Cycling Team?
* Changing Landscape of SEO
* Understanding Backlinking for
SEO: The DOs and the DON'Ts
ASK WSI
Get further insights from WSI
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Question: I've hired a great
design and copywriting
team who will be working
on our landing pagea; how
can we make sure that we
don't overwhelm visitors
who land on our page and
drive them away?

3. the visitor enough compelling reasons to do so. If capturing
information is your goal then you can do so by offering
valuable content.
How to Optimize Landing Pages in 2013
7 TO-DOs for Optimizing Your Landing Pages!
A good landing page needs to target a particular action. Leading
visitors to your Home page, for instance, can prove confusing. The
visitor might have been searching for information on a particular
keyword. Now unless your Home page immediately offers
information related to that keyword it is likely to leave your visitor
confused. More often than not, this will result in a quick exit from
your website, and thereby, a missed opportunity for you.
You need to be very clear about what you want your visitor to do
once they land on your website. Only then can you increase the
possibility of converting your traffic into actionable leads.
Below we have listed a few measures you should take to
optimize your landing pages in 2013.
1) Singular purpose: You need to be absolutely clear about the
targeted traffic and the action you desire from them. Minimize
distractions. Eliminate unnecessary copy, graphics, form fields, and
links. Provide clear and simple call to actions. Do not confuse your
visitor. Make it easy for them to focus on your call to action.
2) Short lead form: Visitors hate filling forms, so the longer your
lead form the more the number of visitors who are likely to drop off.
Keep it short. Capture only information that is necessary to stay in
touch.
3) Relevancy of content: Ensure that the content on your landing
page is relevant to your keyword. Highlight the benefits of engaging
with you for business. Ideally, your landing page headline should
match the link your visitors clicked to get there.
4) Call to action: Make sure your call to action (CTA) is clearly
visible. Use directional cues to direct attention to your CTA. Have
CTA links spread across the page in order to make it easy for
visitors to take action whenever they are ready.
5) Responsive design: Think like a user. Test your page to check
whether it provides information that is relevant to the keyword they
used. Is it visually pleasing? Is the messaging consistent
Answer: While landing
pages might seem simple
enough, there's a clear
science behind their
creation. The best practices
and tips we mention in our
Inside Edge newsletter this
month are perfect tools to
help you start planning out
the elements of your
landing page. But when it
comes to what your page
shouldn't include, that's a
different story.
Here are a few items to
keep off of your landing
pages!
Navigation links: These
will confuse your visitors!
Remember, your landing
page's call-to-action is the
priority. Don't give anyone
the option to leave the
page.
Inconsistent headlines:
Ultimately, you want your
visitor to understand the
purpose of the page as
soon as they get there.
Help make this possible by
making the ad, headline,
sub-headline, and call-to-
action are all consistent.
You don't want to confuse
your potential customers
and scare them away.
Too much copy: Relevant,
valuable information is
always great. But too much
copy can overwhelm your
visitors and increase your
bounce rates! So make
your content relevant, short
and sweet.

4. throughout?
6) Transparency: Visitors will always be wary about sharing their
contact information. Clearly state what you intend to do with the
information you collect. Ease any concerns they may have about
the information falling into wrong hands. Highlight your contact
information such as phone number and address. Provide links to
your social media handles at the bottom.
7) Test thoroughly: Creating a landing page is only the first step.
Use real-time A/B or multivariate testing to continuously test the
various elements on your landing page and determine what
resonates best with your visitors. Improve your page accordingly.
Contact your local WSI Consultant to help you create effective
landing pages that will convert visitors into qualified leads for your
business.
For more help on building
landing pages that convert
visitors into sales, contact
your local WSI Consultant
now.
WSI AROUND THE WEB
Recent news articles and PRs
about WSI
* WSI Internet Franchise Announces
Membership in the BDO Seidman
Alliance
* WSI Achieves Six Standard of
Excellence Recognitions in the Web
Marketing Association's 2012
WebAwards
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