1. Last Updated: April 2014
Business
Driven
IT
Design
VP
Pla&orm
Evangelism
Chris
Haddad
11
June
2014

2. *
What is your design approach?

3. *
IT
Driven
Focus
Infrastructure Topology
• Network zones
• VM and Container instances
• Active-Passive , Active-Active configuration
Infrastructure Capabilities
• Identity management
• Content Transformation
• Legacy Connectors

4. *
IT
Driven
Goals
Quality of Service
• Acceptable System Response Time
• 99.999…. uptime
• No major security breach
Efficiency
• Infrastructure utilization rate / Infrastructure Spend
• Business Value / Project Spend

5. *
Business
Driven
Focus
Customer-centric
• Increase number of new customers per quarter
• Increase customer retention ratio and lower churn
• Expand customer spend
Product-centric
• Enter a new market
• Bring a new product to market

6. *
Business
Driven
Goals
Customer-centric
• Increase number of customers
• Expand customer lifetime value and ticket price
• Faster service call resolution
Product-centric
• Revenue per product
• Number of distinct markets
• Lower product defect rate

7. *
Business
Success
Driver
Improve
Customer
Experience
User Experience Survey Report 74 per cent
of businesses
believe user experience
is key for improving sales and conversions.
Source: http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/
http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-
customer-experiences/

8. *
Why
Focus
on
Customer
Experience?
Source: http://experiencematters.wordpress.com/2009/06/25/customer-experience-boosts-revenue/

9. *
What
are
Customer
Experience
Touch
Points?
Source: http://blogs.amdocs.com/managedservices/2011/01/20/are-service-providers-doing-everything-possible-
to-improve-customer-experience-part-1/

10. *
To Define Customer Experience
Think Outside In

11. *
*
Extend
Business
Reach
with
IoT
and
API
Source: http://www.switchscribe.com/is-the-current-internet-ready-to-become-the-internet-of-things/
Expand
Engagement
and
Insight
Throughout
the
Experience
Lifecycle

12. *
Source: http://wso2.com/whitepapers/a-reference-
architecture-for-the-internet-of-things/

13. *
APIs
Connect
Everything

14. *
14
Business
Focused
API
Design

15. *
A
Typical
Customer
Experience

16. *
Start
with
Business
Architecture
Business
Architecture
Solution
Architecture
• Level 0
• Level 1
Application
Architecture
• Integration
• Data models
• APIs
Runtime
Architecture
• Capacity Planning
• Deployment
• Security

17. *
Visualize
Customer
Experience

18. *
Business
Service
First
Approach

19. *
Business
Driven
IntegraEon,
Re-­‐Use,
and
Visibility
• Define Integration Points
• Cloud Services
• Business Services
• Correlate endpoints with standard business model
• Track Business Events

20. *
Incorporate
Cloud
Business
Services
Source: http://asanka-tech-blog.blogspot.com/2013/12/working-with-esb-connectors-using-wso2.html

21. *
Connect
Business
Services
to
Customer
Experience
Channels

22. *
Collect
and
analyze
business
acEvity
and
events

23. *
Incorporate
Business
IT
Design
• Standardize Application Assets
• Correlate assets with model
• Integrate Federated Identity Model
• Track subscription and usage

24. *
Build a Master Data Business Model

25. *
*
Embrace
Stores,
SubscripEons,
and
IdenEty
Models
IdP
(WSO2
IdenBty
Server)
(WSO2
Business
AcBvity
Monitor)

26. *
Business
Service
PlaMorm
Layered
Architecture
Integration Layer - 1
Datamodel
Integration Layer - 2
Services Platform
Datamodel
Data Layer
Business Services

27. *
Enterprise
Architecture

28. *
Measure
IT
Design
Improvements

29. *
Accelerate
interacBons
inside
and
outside
the
organizaBon
Reduce
interacBon
fricBon
and
cost
Increase
engagement
and
enhance
producBvity
Sense
business
acBvity
and
automaBcally
adapt
Turbocharge
Business
Success
Become
a
More
Connected
Business
http://wso2.com/landing/enabling-the-connected-business

30. *
Connected
Business
Architecture

31. *
Business
Design
Dimensions
• Establish goals and business value metrics
• Define user experience and workflow
• Investigate integration points and re-use
• Warrant services levels and scale

32. *
What
differenBates
WSO2?
o The
WSO2
PlaMorm
and
Services
delivers
the
fastest
project
delivery
o ¼
the
Eme
and
¼
the
cost
of
IBM/Oracle
o Pilots
completed
in
days
not
weeks
o The
WSO2
component
architecture
built
from
a
single
consistent
codebase
provides
unparalleled
performance
and
deployment
flexibility
o Our
Open
Culture,
Open
Engagement
Model,
and
Open
Support
Model
create
long-­‐lasEng
partnerships
with
our
customers

33. *
WSO2
The
Open
PlaMorm
for
Connected
Business
Driven
IT
Internal
Integration
API
Management
Federated
Security
Enterprise App
Store and Social
Ecosystem
Big Data

34. *
How
we
support
your
business
Support engineers are the product engineering experts (rotate across roles)
Hands-on experts guide every project and product (as opposed to pointy hair managers)
Iterative and customer driven development roadmap prioritizes agile milestones and rapid releases

35. *
Amazing
Enterprise
OrganizaBon
AdopBon

36. *
Recommended
Reading
The Path to Responsive IT
Connected Business Architecture
Cloud Connectors
Internet of Things Reference Architecture

37. *
3
7
About
the
Presenter
• Chris Haddad
• VP Platform Evangelism
• F500/G2000 Advisor, Cloudy DevOps for Dev
guy
• Learn more about me
• Follow me @cobiacomm on Twitter
• Blog: http://blog.cobia.net/cobiacomm
• Profle: http://www.linkedin.com/in/cobiacomm/
• On Google+ too